Ecommerce Manager
2 days ago
Manchester
SWAY is a leading luxury hair extension brand redefining everyday beauty. Our clean, minimal aesthetic and community-led approach inspire confidence in salons and consumers worldwide. As we continue to scale, we’re looking for a CRM/Ecommerce Manager to join our growing team and help deliver a seamless, elevated experience across every digital touchpoint. The CRM/Ecommerce Manager will drive customer engagement, retention, and online revenue by owning the full customer journey across email/SMS, website optimisation, promotions, and product launches. This role sits at the intersection of creative and digital - ideal for someone who is data-led, commercially minded, and passionate about beauty and luxury branding. You will support the development of our 360° campaigns, ensuring CRM and onsite experiences reflect SWAY’s premium aesthetic and our campaign direction: Luxury in the Everyday. CRM; • Manage and execute all CRM touchpoints across email, SMS, automations, flows, and retention journeys using Klaviyo., • Build monthly CRM calendars aligned to campaigns, product launches, and trade activity., • Create segmentation strategies to improve repeat purchase, LTV, and customer reactivation., • A/B test subject lines, creative, and messaging to drive performance improvements., • Monitor key CRM metrics (open rate, click rate, conversion, revenue per recipient)., • Develop post-purchase flows, replenishment reminders, loyalty communications, and salon-specific communications., • Ensure CRM creative aligns with SWAY’s brand identity and luxury-led visual direction. Ecommerce; • Support management of the SWAY website (Shopify), ensuring the site is optimised for performance, UX, and conversion., • Update onsite content including banners, navigation, product pages, landing pages, look books, and collections., • Assist with product launches - coordinating onsite set-up, descriptions, bundling, upsells/cross-sells., • Run weekly and monthly performance reports across sales, conversion, traffic, AOV, and top-performing SKUs., • Implement onsite A/B testing in partnership with wider team (copy, creative, layout, merchandising). What we are looking for: • Experience in CRM or E-commerce (beauty, fashion, or DTC experience preferred)., • Strong understanding of email/SMS strategy, segmentation, and customer lifecycle marketing., • Working knowledge of Shopify, Klaviyo, GA4, and e-commerce reporting tools., • Highly organised, proactive, and comfortable working in a fast-paced growth environment., • A creative eye with the ability to partner closely with design teams on premium visuals., • Data-driven mindset with the ability to translate insights into actionable improvements., • Passion for beauty, haircare, and delivering elevated brand experiences.Organised, proactive, trend- Job Type: Full-Time Monday – Friday