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  • Social Media Manager
    Social Media Manager
    19 days ago
    £30000–£35000 yearly
    Full-time
    London

    The Social Media Manager will oversee digital branding and online presence across Western and Asian social platforms. This role requires expertise in luxury content creation, trend research, and culturally appropriate marketing strategies. You will help elevate our salon as a premium brand for affluent clients and beauty enthusiasts. Key Responsibilities • Capture and edit high-quality photos and videos of nails, lashes, brows, and the salon environment., • Produce elevated content for Instagram, TikTok, Xiaohongshu , WeChat, and/or Weibo., • Create Reels, TikToks, Stories, and RED notes with a luxury, lifestyle-focused aesthetic., • Manage posting schedules and daily activity across Western and Asian platforms., • Maintain a consistent brand voice, premium visual identity, and culturally appropriate messaging., • Localize content for Asian audiences when needed (style, tone, translations)., • Respond to comments, DMs, and inquiries with professionalism and discretion., • Provide concierge-style communication appropriate for high-net-worth clients., • Engage with Asian beauty communities, KOLs, influencers, and local luxury partners., • Create monthly content and marketing strategies tailored to luxury and Asian markets., • Identify and integrate relevant beauty trends (Korean lash styles, Japanese nail art, minimalist luxury aesthetics)., • Plan seasonal and culturally relevant campaigns (Lunar New Year, Mid-Autumn, Golden Week, etc.)., • Identify, vet, and manage collaborations with influencers, KOLs, and micro-creators., • Coordinate content expectations, posting calendars, and track performance results., • Track performance, engagement, follower growth, and conversion metrics., • Provide monthly reports with insights and recommendations., • Monitor luxury competitors and industry trends for continuous improvement., • Maintain a polished, upscale brand presence across all platforms., • Monitor and manage online reviews - address client comments or concerns with professionalism and brand-aligned tone., • Build relationships with Asian communities, upscale local businesses, and beauty networks., • Highlight client testimonials, VIP experiences, and exclusive service offerings., • Encourage user-generated content (UGC) and manage permissions.

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  • Sales Accounts and Business Development Manager
    Sales Accounts and Business Development Manager
    4 days ago
    £38000–£45000 yearly
    Full-time
    London

    Key Purpose of the Role: To drive revenue growth for Battersea Chef Limited T/A Varanasi Chefs by developing new business, managing key customer accounts (dine-in, takeaway and delivery), and implementing sales and marketing initiatives that promote the restaurant’s authentic cuisine, online ordering, and special offers. Main Duties & Responsibilities: • Sales Strategy & Planning: Develop and implement a sales and business development plan to increase dine-in reservations, takeaway orders and home delivery sales for Varanasi Chefs., • Set, monitor and report on weekly and monthly sales targets across restaurant, collection, and delivery channels., • Market Research & Business Development: Conduct local market research in Battersea and surrounding areas to identify corporate clients, event organisers, hotels, and local businesses for regular catering, group bookings and private functions., • Analyse customer feedback and market trends to recommend new offers, packages and promotional activities suitable for an authentic Indian cuisine restaurant., • Customer Accounts Management: Develop and maintain strong relationships with key customers, including corporate clients, party organisers and repeat local customers., • Negotiate and manage contracts, pricing, and payment terms for group bookings, party menus and regular corporate catering., • Ensure timely invoicing and follow-up for B2B accounts to maintain healthy cash flow and minimise aged debtors., • Online Ordering & Promotions: Oversee and grow the performance of the restaurant’s online ordering and delivery channels, including the website ordering system and any third-party platforms, ensuring accurate menus, pricing and availability., • Plan, implement and track promotional campaigns such as collection and delivery discounts on orders over a set value, loyalty initiatives and seasonal offers to increase order frequency and basket size., • Monitor digital metrics (online orders, conversion rates, customer reviews) and propose continuous improvements., • Brand & Marketing Support: Work with management to promote Varanasi Chefs’ brand as a fine, authentic cuisine provider, highlighting quality ingredients, speciality dishes and signature menu items in all sales communications., • Coordinate with any external marketing/IT providers (e.g. website management company) to keep offers, gallery images, and contact information up to date and aligned with sales campaigns., • Support social media and local community engagement (flyers, local partnerships, events) to drive table bookings and online orders., • Reservations & Capacity Management: Work closely with the restaurant manager and head chef to forecast demand for peak periods, special events and seasonal occasions and align staffing and stock levels accordingly., • Promote advance table reservations and pre-order menus for busy nights to maximise covers and ensure smooth service., • Sales Reporting & Analysis: Compile and analyse daily/weekly sales figures by channel (dine-in, collection, delivery, online) and by product category., • Prepare regular sales and market reports for senior management, including performance of promotions, customer trends, and recommendations for menu pricing or product focus., • Quality & Customer Service Support: Liaise with front-of-house and kitchen teams to ensure that service quality and customer satisfaction reflect the restaurant’s promise of high-quality food and excellent customer service., • Monitor online reviews and direct customer feedback, identifying service or product issues and working with management to resolve them and prevent recurrence., • Team Support & Training: Provide guidance to front-of-house staff on upselling techniques, promotion details and key selling points of special dishes and offers., • Where required, support the induction of new staff by explaining current promotions, key customer accounts and service standards relevant to sales., • Compliance & Company Standards: Ensure all sales activities, pricing, promotions and representations of Varanasi Chefs are accurate, honest and compliant with UK consumer and advertising standards., • Protect the company’s reputation by maintaining professionalism in all dealings with customers, suppliers and partners.

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