Growth Marketing Manager (m/w/d) - hybrid/remote
4 days ago
City of London
Senior Growth Marketing Manager Location: London or Dubai (office based) Chief Marketing Officer Marketing Feel is a trailblazing direct-to-consumer wellness brand on a mission to redefine how women care for their health. Born in the UK and trusted by hundreds of thousands, we create science-backed supplements and clean beauty innovations in wellness that help women feel strong, confident, and empowered - every single day. Fueled by customer obsession and a relentless drive for innovation, we’re now bringing our award-winning formulas to the GCC. With Dubai and London as our international hubs, we’re building a powerhouse team to lead this next chapter of global growth. &##We’re already an 8-figure brand in the UK - and we’re just getting started. Triple our growth in the next few years through bold international expansion, world-class marketing, and a culture of excellence. If you're passionate about wellness, innovation, and building brands that truly make a difference - we want to hear from you. As a Senior Growth Marketing Manager, you’ll take full ownership of Feel’s paid media strategy, the customer acquisition engine, and omnichannel growth roadmap, spearheading our efforts across Paid Social, Search, Influencer & Affiliate Marketing, CRM & Email, Organic Content, Marketplaces, and strategic brand collaborations. This is a pivotal role with a laser-focused on driving sustainable growth and customer loyalty through innovative digital initiatives, innovative digital campaigns, high-impact creative, and rigorous testing and optimisation across all key D2C channels. You’ll be responsible for driving awareness, conversion, and lifetime value, working closely with our local teams in London and Dubai, partners and creative teams to ensure every campaign feels fresh, relevant, and true to our mission. From big-picture planning to hands-on execution, you’ll combine commercial acumen with creative flair - shaping how thousands of new customers discover and fall in love with Feel. This role is extremely hands-on, requiring someone who thrives in the details, enjoys rolling up their sleeves to execute campaigns directly, and is energised by actively engaging with every stage of the growth and acquisition funnel. Highly analytical, with advanced Excel (and ideally SQL) skills - comfortable with finance modelling, forecasting, and scenario planning. Significant expertise across paid social, search, affiliates, influencers, and emerging channels - paired with a strong commercial mindset and understanding of unit economics. Just as passionate about creativity as you are about data: you know high-performing ads are born from great ideas, rigorous testing, and empathy for what motivates your audience. Agile and curious: you thrive in fast-paced, ambiguous environments where experimentation and urgency are key to success. Forecast growth scenarios across channels, geographies, and cohorts -proactively planning for seasonal surges, product launches, and new market entry. Collaborate with internal teams to ensure campaigns align with global brand strategy, creative guidelines, and commercial priorities. Plan, launch, and manage high-budget, multi-channel performance campaigns end-to-end, including audience segmentation, bidding strategies, and funnel mapping. Oversee agency partners and platform account managers to drive best-in-class execution and ensure all campaigns are fully optimised. Drive rigorous creative and audience testing, including A/B and multivariate tests on hooks, formats, and landing page experiences. Implement processes for daily, weekly, and monthly performance reviews - turning insights into actionable optimisations with urgency. Creative Development & Innovation Lead the creation of high-converting ad assets and messaging frameworks, ensuring consistency across all touchpoints. Partner with design, content, and product teams to develop creative concepts rooted in consumer insight and platform best practices. Develop creative testing roadmaps by channel - prioritising hypotheses that drive outsized impact on CPA and conversion rates. Stay ahead of emerging formats, ad products, and trends to ensure Feel remains an innovator in DTC growth marketing. Ensure all creative is localised appropriately, reflecting cultural nuances in the GCC market while staying on brand. Data Analysis & Reporting Develop dashboards and reporting cadences that enable visibility into performance drivers and bottlenecks across channels and campaigns. Use data to inform creative strategy, audience targeting, spend allocation, and landing page optimisation. Translate complex performance data into clear insights and recommendations for senior leadership and cross-functional partners. Proactively identify trends, risks, and opportunities, adjusting tactics to stay ahead of targets. Align with brand, influencer, and PR activity to integrate acquisition with broader marketing campaigns, product launches, and partnerships. Minimum 6 years of experience in growth marketing or performance acquisition for consumer brands, ideally in e-commerce, health tech, or subscription models. Expertise in paid social (Meta, TikTok, YouTube) and SEM. comfortable diving into data to inform strategy. Very comfortable with numbers, using Excel, Tableau or similar data tools Competitive salary + career growth opportunities. Product discounts for you and your family. Modern office in Holborn/ Dubai Downtown.