Senior Strategist, Social Media & Innovation
5 days ago
Philadelphia
Job DescriptionDescription: Company Description About Brownstein Group Brownstein Group is an independent agency network based in Philadelphia, comprised of Born and Raised, Red Thread PR, Nucleus Digital and Poster Child. Founded at the height of the Creative Revolution in 1964, we are one of the longest-running independent agencies in the country, offering expertise across brand strategy, advertising, public relations and digital services. We build unstoppable brands by helping clients navigate the changing tides of culture and business with a focus on Brand Longevity™, and have worked with a range of companies including IKEA USA, Comcast Xfinity, Verizon, TruGreen, Microsoft, The GIANT Company, Humana, Wawa and NJM Insurance Group. About Born and Raised Recognized as an AdAge Small Agency of the Year, an AdWeek Agency of the Year Finalist and an inductee in AdWeek’s Madison Avenue Walk of Fame, Born and Raised is the reimagined advertising practice of Brownstein Group. Combining the experience of a legacy with the hunger of a new generation, the agency delivers creative and strategy that help brands break barriers and create work that can’t be ignored. Born and Raised is built on independent thinking and collective creativity — because it takes a village to raise a great idea. Ranked as an O’Dwyer’s Top 100 National PR Agency and one of Fortune Magazine’s Top 100 Best Places to Work for Women, Brownstein Group is relentless in the pursuit of breakthrough ideas, and dedicated to its clients and people. Job Description Born and Raised has a fantastic opportunity for an intuitively insightful, wildly creative, social media-forward Senior Strategist, Social Media & Innovation. In this role, you will lead strategy and development for a portfolio of consumer brands in achieving brand longevity by guiding the creative brief process, brand strategy development, and on-going brand and campaign planning, with a particular emphasis on social channels, AI integration and digital innovation. This position requires someone who speaks with authority, can work a room, and who is comfortable navigating through ambiguity while leading with conviction. At Born and Raised, we prize bold, brave, and brilliant ideas and are looking for similar qualities in the past work of applicants. While we have a tried-and-true approach at Born and Raised, we don’t believe in templates. For this reason, we are seeking a critical thinker who aligns with Born and Raised values and who also breaks the mold! The right Strategist for this position loves the work itself, lives at the intersection of data, technology, culture and creativity, and is an advertising nerd at heart with an insatiable curiosity for all things social and emerging media. Responsibilities: • Develop brand planning initiatives across a portfolio of clients by proposing marketing and advertising recommendations that integrate consumer insights, cultural trends, category movement, media platform function and business knowledge., • Partner with clients to discuss brand health, business performance, and untapped opportunities for the client’s brand., • Social media savvy - able to skillfully apply social-first approaches to client challenges and opportunities., • Develop, implement, and manage social media strategies for clients and agency brand., • Conduct market research and social listening to inform strategy and identify trends., • Create content plans, ensuring alignment with brand voice and objectives., • Analyze performance metrics (e.g., engagement, reach, conversions) and present actionable insights., • Coordinate with creative, PR, influencer and paid media teams to integrate social with broader campaigns., • Stay current with platform updates, new tools, emerging trends, prompt engineering and other related skills., • Guide the agency team through qualitative, quantitative, and/or secondary research efforts across consumer, culture, category, and competition to unlock interesting and unexpected insights as the driving force behind campaigns., • Craft insightful and powerful creative briefs that inspire the best creative thinking., • Assist with the development of brand platforms for clients that need foundational brand strategy work, including brand positioning, brand promise, brand attributes, values, purpose statements, voice and tone, and emotional and functional brand messaging., • Bridge Creativity, Data, and Technology: link creative, data, and technology, operationalizing AI across both agency operations and client work while acting as a connector between teams and disciplines., • Identify and implement AI use cases: determine where AI, automation, or data modeling will provide measurable business value - not just efficiency gains, but tangible results tied to business objectives. Partner with Director of AI and Technology to further agency’s AI toolkit., • Apply AI to accelerate broader business strategies, foster innovation, and solve high-impact challenges for clients and the agency., • Collaborate with clients to sell-in strategies across matrixed organizations., • Design and facilitate workshops with clients that are consultative in nature, from assessing their brand longevity to running exercises that help C-suite teams arrive at Vision/Purpose concepts., • Support the new business machine by representing Brand Strategy in pitches with research, creative briefs, and pitch day presentations; additionally, support RFP responses, proposal developments, and project scopes. This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change or new ones may be assigned at any time with or without notice. * Requirements: Qualifications: • 5-7 years of experience in advertising or brand planning, • Agency background required, • 1+ years of experience mentoring junior -level strategists/planners, • Demonstrated experience in both Campaign Planning and Brand Strategy, • Knowledge of best practices and fluency across all relevant current social channels (Facebook, Instagram, Twitter, TikTok, LinkedIn, Pinterest, YouTube, Snapchat, Google, etc.) as well as emerging and niche social channels, • Applied AI Expertise: Fundamental understanding of AI models—how they “think,” operate, and function—is required to make informed decisions about their application., • Curiosity and Willingness to Experiment: Success in this role demands ambition, adaptability, and a track record of experimenting with new technologies, tools, and strategies., • Continuous Learning: Staying abreast of the rapidly evolving AI landscape is crucial, as is maintaining up-to-date sources and alerts to follow news and developments., • Technical and Business Fluency: fluency with emerging technologies, business processes, and the ability to align AI solutions with measurable organizational goals., • Possesses a deep understanding of platform best practices across other digital channels, • Insatiable curiosity about what drives consumer behavior, • Obsessed with culture – current trends, and where culture is heading, • The ability to peel back the layers and go deep – critical thinking at its finest, • Creative writing and effective presentation skills with the ability to connect with the audience, • Influential communication skills across the board, • The ability to sell-in ideas and strategy to just about any room, • Excellent organizational and project management skills, • Team player and nurturer of healthy workplace culture, • A self-starter who has an entrepreneurial spirit, endless career ambition, and is resourceful, • A true believer in the power of brands and the role they play in our lives, • A range of previous work and experiences that demonstrate bold, brave, and brilliant thinking and execution, • Someone who loves marketing and advertising (REALLY loves it!) Physical Requirements & Working Conditions: • Ability to sit or stand for prolonged periods of time, • Visual Acuity, • Ability to use office equipment, • Requires time in office buildings or outdoors Perks for your well-being: Brownstein Group offers the following benefits so you remain unstoppable: • An opportunity to collaborate and create with some of the smartest, coolest, and most interesting people in the industry, • A competitive salary, • Health benefits, • Wellness programs, • 401K program, • Remote Working, • Flex Days, • Summer Hours The sum of our collective individual life experiences, uniqueness, knowledge, creativity, self-expression, and talent that our employees bring to their work represents not only a major part of our culture, but our work and Brownstein Group’s success as well. Brownstein Group is an equal opportunity employer. When bringing people into our team, we welcome the unique perspectives they bring related to their experience, culture, education, ethnicity, race, sex, gender identity and expression, nation of origin, age, languages spoken, veteran’s status, color, religion, ableness, sexual orientation, and beliefs. We believe in the strength of our people and the power in diversity. We’re always working on being more inclusive and there will always be more work to do, so please come and join us.
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