Communications and Marketing Manager
26 days ago
Atlanta
Job DescriptionCommunications and Marketing Manager Our Village United, Inc. | Atlanta, GA (Hybrid) Our Village United (OVU) is a nonprofit organization dedicated to advancing small businesses and supporting entrepreneurs across 40 states. We're seeking a highly organized, systems-driven Communications and Marketing Manager to serve as the organization's lead for all messaging, content, marketing, and visibility efforts. OVU is a small but high-performing team, and this role requires someone who can independently plan, create, manage, and evaluate all communications and marketing outputs from start to finish with precision, efficiency, and exceptional attention to detail. The ideal candidate is a strategic thinker, strong writer, skilled marketer, and exceptional storyteller who understands the nonprofit landscape and can translate OVU's mission and impact into powerful content. This position requires someone who thrives in a small team environment, moves with urgency, builds and maintains efficient systems, and manages multiple priorities with minimal oversight. This role functions as OVU's full communications and marketing arm. There is no assistant or communications team. The Communications and Marketing Manager independently owns all functions and brings in freelancers only when necessary. Key ResponsibilitiesStrategy, Systems, and Leadership • Develop and implement a multi-channel communications and marketing strategy aligned with OVU's mission and organizational goals, • Build and maintain essential infrastructure including brand guidelines, editorial calendars, messaging templates, email systems, and streamlined workflow processes, • Create and manage organized systems for content planning, asset management, and campaign tracking, • Track, analyze, and report on communications and marketing performance metrics to continuously inform strategy, • Establish SOPs and documentation for all recurring communications functionsContent Creation and Storytelling, • Create culturally fluent, compelling content across web, social media, email, marketing campaigns, print, and events, • Write and edit press releases, newsletters, blog posts, impact reports, and materials for donors and partners, • Lead storytelling and field content production including interviews, photography, and video content, • Develop talking points and messaging toolkits for events, leadership, and media engagementsDigital Communications, Social Media, and Marketing, • Manage OVU's digital presence and marketing voice across all platforms including Instagram, LinkedIn, Facebook, and Threads, • Design, schedule, and publish all social media and marketing content using scheduling and management tools, • Design and execute segmented email marketing campaigns with clear performance tracking, • Maintain and update the OVU website with fresh content, program updates, and SEO best practices, • Ensure all messaging aligns with brand standards and resonates with nonprofit audiencesBrand, Visual Communications, and Marketing Collateral, • Maintain consistent brand identity across all materials and platforms, • Design branded collateral including social graphics, brochures, presentations, one-pagers, and print materials, • Oversee production and manage timelines when working with external designers, printers, or vendorsCollaboration and Vendor Management, • Collaborate across programs, development, and operations to align messaging and gather content, • Source, manage, and maintain relationships with freelance photographers, videographers, and creative vendors, • Represent OVU at events, storytelling opportunities, and activations, • Lay the foundation for a future communications and marketing team as the organization scalesQualificationsRequired Experience, • Minimum five years of experience in communications and marketing, • Demonstrated experience in the nonprofit sector or in close partnership with nonprofit organizations, • Proven track record of independently managing communications and marketing functions without support staff, • Experience managing and executing social media content across multiple platforms, including content calendars, scheduling, publishing, and performance tracking, • Experience managing monthly newsletters from strategy and content development through design, distribution, and analytics, • Experience building and documenting templates, style guides, and reusable assets that enable team consistency and efficiency, • Experience successfully creating, launching, and measuring integrated marketing campaigns from concept through execution, • Excellent writing, editing, and storytelling abilities with strong marketing copy instincts, • Highly organized with strong project management abilities and comfort juggling multiple priorities simultaneously, • Systems-oriented mindset with the ability to build, document, and maintain efficient workflows, • Proficient in graphic design with the ability to independently create professional graphics, social media assets, branded collateral, presentations, and marketing materials, • Strong visual eye and ability to produce polished, on-brand design work without external support, • Experience with audience segmentation, campaign tracking, and A/B testing Project Management and CRM • Monday.com or similar project management platforms (Asana, Notion, ClickUp), • CRM systems such as HubSpot, Salesforce, or Bloomerang, • Zapier or similar automation tools (Make, native platform integrations), • Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro), • Canva for rapid content creation, • Mailchimp, Constant Contact, or HubSpot email tools, • Native platform scheduling or tools such as Later, Sprout Social, Hootsuite, or Buffer, • WordPress or similar CMS platforms, • Basic understanding of SEO principlesPreferred, • Experience with digital advertising including Meta Ads Manager or Google Ads, • Proficiency with Google Analytics and social media analytics tools, • Experience with nonprofit fundraising campaigns or donor communications, • Photography or videography skills for field content capture, • Experience with lead generation or campaign-based marketingWork Environment and Schedule, • Hybrid role based in Atlanta, GA, • Two days in office, three days remote each week, • Up to 50 percent domestic travel required, • Occasional evenings and weekends for events and storytelling needsCompensation and Benefits, • Salary: $65,000 to $70,000 annually (based on proven experience), • Health Benefits: Medical, dental, and vision insurance Three professional references will be required before a final hiring decision is made. 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