Digital Marketing - Account Manager/Sr. Manager
4 days ago
Atlanta
Job DescriptionDigital Marketing Account Manager/Sr. Manager You will be the dayâtoâday owner for a portfolio of performance marketing clients (typically 4â6 accounts; $2Mâ$10M annual media under management) in ecommerce, home services, and healthcare. Your mandate: convert client business objectives into measurable growth across paid media, affiliate marketing, search engine optimization, AI inclusions, CRO, and analytics. Youâll lead weekly client calls, orchestrate crossâfunctional specialists, and ensure we hit targets for CAC, ROAS, and LTV while maintaining forecast accuracy and client satisfaction. In 90 Days * Implement account scorecards with KPIs, baselines, and targets for each client. * Aid in establishing a testing roadmap, delivering four experiments per account/month (creative, audience, bidding, landing pages) in coordination with the media and analytics teams. * Oversee pacing and performance to plan(>95% budget pacing; Âą10% forecast accuracy) for clients and internal teams * Strong understanding of core efficiency metrics (CPA â10â20% or ROAS â15â30%, accountâdependent) and how to improve them. * Lead production of presentations and QBRs utilizing Beautiful.ai or PowerPoint with your clients * Improve client relationships and assist in new business development efforts. What Youâll DoClient Leadership & Management * Serve as the primary point of contact and trusted advisor for assigned accounts; translate goals into channel strategies and quarterly plans. * Build and present POVs and performance narratives that connect media to revenue, churn, and LTV. * Run weekly WIPs/QBRs; align stakeholders on priorities, budgets, and success criteria. Performance Marketing Execution * Oversee, with the media team, the execution across Paid Search (Google/Microsoft), Paid Social (Meta, LinkedIn, Pinterest), Affiliate Marketing, and Lead Generation; partner closely with the SEO team and CRO efforts to maximize endâtoâend funnel performance. * Leverage AI-assisted workflows (e.g., creative iteration, audience discovery, bid/modifier heuristics) within brand and platform policies. * Ensure proper tracking (GA4, GTM, pixels, offline conversions, serverâside events) and maintain clean UTM governance. * Maintain rigorous test velocity; document hypotheses, results, and next actions. Analytics, Forecasting & Insights * Own weekly/monthly reporting: pacing, KPI variance, cohort/LTV, incrementality, and media mix insights. * Build bottomsâup forecasts and scenario plans; recommend budget reallocations based on marginal CPA/ROAS. * Translate data into clear decisionsânot just charts. Project Management & Quality * Drive onâtime/onâscope delivery using structured workflows (briefs, RACI, change logs). * Proactively flag risks; implement corrective actions and postâmortems. * Maintain an account playbook for each client (goals, audiences, offers, creative pillars, landing pages, tracking map). Growth & Commercials * Identify expansion opportunities (new channels, offers, geos, CRO) backed by quantified business cases. * Support SOW renewals and upsells; contribute to proposals with performance projections. What Youâve Done * 3â6 years in performance marketing at an agency or highâgrowth brand; 2+ years owning client relationships endâtoâend. * Core channel experience in Paid Search, Paid Social, Affiliate Marketing, Lead Generation, SEO, AI-assisted optimization, and CRO. * Proven results managing multiâchannel budgets (monthly $100Kâ$1M+) with measurable improvements to CAC/ROAS/MER/LTV. * Handsâon experience with Google Ads, Meta Ads Manager, GA4, GTM; Looker or other data visualization platforms (Tableau/Power BI). * Familiarity with MMPs (AppsFlyer/Adjust), offline conversions, and attribution (MTA/MMM). * Comfortable building forecasts, media plans, and executiveâready narratives. * Strong command of experiment design, CRO basics, and creative testing frameworks. * Tooling: Excel/Sheets (pivot/modeling), Asana/Jira, Slack. * Excellent client communication and meeting facilitation; calm under pressure. Nice to have: basic SQL; DV360/YouTube; SEO/CRO collaboration; eCommerce and leadâgen experience across healthcare, home services, and retail. How We Work * Truth in analytics: we lead with data and plainâEnglish recommendations. * Operator mindset: we measure, test, and iterateâweekly. ⢠No vanity work: everything ties to revenue, efficiency, or learning. Nice to have skills ⢠Pest control, healthcare, patient acquisition, and e-commerce experience, ⢠Fortune 500/PE-backed portfolio background, ⢠Certifications (Google, Meta, Google Analytics), ⢠Knowledge of privacy/data governance/TCPA, ⢠Knowledge of the Theory of constraints or system dynamics, ⢠Trusted Advisor Mentality Working with Response Mine: ⢠Fun, genuine, and collaborative company culture, ⢠Fully remote work, ⢠Provided the equipment necessary for you to complete your job easily and comfortably., ⢠Medical, Vision, and Dental Health Insurance, ⢠401K retirement plan, ⢠Annual assessment with promotion opportunities, ⢠17 PTO days, ⢠9 Holidays If you worked in an agency you know sometimes agency life can be a shit-show, Clients have emergencies. Agencies have emergencies. Response Mine is dedicated to building trust with clients by giving unvarnished, valuable advice- not salespeak. Our clients need growth, and they expect deep, insightful analysis about their media and marketing. Our key media and SEO talent are enterprise-level experts at their craft. Weâll give you the goods. You need to defend, protect, and serve the client. We wonât ask you to fill out timesheets or do prospecting. This is about expert client service and delivering world-class results for mid-market and enterprise-level clients. Company Overview: Response Mine is award-winning firm that has been voted one of the best places to work by The Atlanta Journal and Constitution multiple times. Over the past 24 years, RMI has generated billions of dollars in new revenues for its clients across retail, home service, and healthcare companies by improving on their paid search, social media, SEO, and content marketing strategies. Committed to truth and analytics, RMI breaks the traditional agency billing and service model to help clients outperform their market and competitors through radical transparency and next-level strategic partnership. We give our clients an unfair advantage with better direct marketing. The above declarations are not intended to be an âall-inclusiveâ list of duties and responsibilities of the job described, nor are they intended to be such a listing of the skills and abilities required to do thejob. Rather, they are intended only to describe the general nature of the job and be a reasonablerepresentation of its activities. Any valid, official communication from our recruiters and hiring managers will come via a responsemine.com or an applytojob.com email address. If you receive an email from an account other than an email address with the or @applytojob.com, please contact us directly at 404-233-0370 and speak with Amy Rich as you may be a victim of a phishing scam. Powered by JazzHR vjadF2xpwb