Marketing and Partnerships Manager
hace 3 días
New York
Marketing and Partnerships Manager \n \n About SumIt \n There's a version of family office accounting software that's been around for 20 years, costs a fortune, requires a 6-month implementation, and still can't do multi-entity consolidations without a consultant. SumIt is the alternative. \n \n We're building the simplest, most configurable multi-entity general ledger purpose-built for the wealth management space — SFOs, MFOs, business managers, and the accounting firms that serve them. It's a far bigger world than most people realize: over $3 trillion today, on track for $5.4 trillion by 2030 — larger than the entire hedge fund industry — and the families behind them hold roughly $5.5 trillion in wealth. Nearly all of it still runs on tools that were never built for it. We are not a generic general ledger bolted onto a wealth platform, or trying to reproduce QuickBooks with a facelift. Instead, we've set out to build a real general ledger, from the ground up, for the people who have done the books at — and for — family offices. \n \n We've grown fast, doubled our business every year, we have financial discipline — a clear path to profitability, and great client investors. We're a team of ~12 people, headquartered in DUMBO, Brooklyn, building something that will matter for decades. \n \n About the Role \n You'll be SumIt's first dedicated marketing hire, working side by side with the Co-Founders to build our name in the wealth management world — and turn that reputation into qualified pipeline. \n \n This is not a performance-marketing seat. We sell to family offices and wealth managers: sophisticated, relationship-driven buyers in a small, high-trust market. Most of the job happens in rooms, not dashboards. We show up at roughly 20 conferences, 10 webinars, and a dozen dinners and meetups a year. You'll run that calendar like an operator, own our partner relationships, and be the keeper of how SumIt shows up in the market. \n \n You don't necessarily need to have been a marketer. The people who win this seat are organizers and relationship-builders first with a good feel for storytelling. The marketing craft is learnable, and with today's AI tools it's learnable fast. Judgment, follow-through, and making a partner feel well taken care of are not. What does help is some familiarity with our world — family offices, wealth management, accounting, or fintech — so you can hold a conversation with a controller or an advisor early on. \n \n Read what follows as a starting point, not a box. You'll work directly with the CEO every day, and you'll own this function outright — the calendar, the relationships, the story we tell. The scope below is where we'd start. It will bend toward the right person's strengths, and it will grow as we grow. For someone who wants it, the ceiling is wherever you put it. \n Based in NYC, hybrid out of our DUMBO office. Roughly 8–12 trips a year. Reports to the CEO. \n \n What You'll Do \n\n • Events (~30%) — Own the annual calendar end to end: which events, the budget, logistics, sponsorship deliverables, booth and demo readiness, pre-event outreach, and post-event follow-up with Sales. Attend our top-tier events in person and report ROI per event.\n, • Partnerships (~20%) — Grow our relationships with our partners: Addepar, Aleta, MyFO, Asora, BILL, Ramp, FOX, FWA, Campden, industry associations, CPA/advisor networks. Run co-marketing (joint webinars, dinners, content) and keep partners informed on a regular cadence.\n, • Brand & Storytelling (~25%) — Find the stories worth telling and tell them well. Work with our founders and team to surface the point of view, client wins, and lessons from the family-office trenches that deserve an audience — then shape them into LinkedIn posts, talks, newsletters, and case studies that people in our world actually repeat. You'll own a recurring events newsletter, maintain client and partner pages on our website, grow our LinkedIn presence, and produce case studies and client testimonials. You'll also be the guardian of how SumIt shows up to partners and prospects — one consistent story across our sales decks, booths, collateral, and more.\n, • Sales Enablement (~15%) — Arm Sales and CS with one-pagers, leaflets, decks, and demo scripts; partner with Product on launch communications.\n, • Marketing Ops (~10%) — Own the marketing and events budget with an accountant's discipline: accurate forecasting, timely invoices, clean coding, monthly reporting. Keep lead sources tidy in HubSpot.\n\n \n Handled separately today, but yours if you want it: \n SEO and search content, our product newsletter, and website design. You'd be the point of contact for that work. If you have the chops and the appetite, there's room to bring in some of it and grow the role around it — that's a conversation we're happy to have from the start. \n \n Required \n\n • A relationship builder. You're at ease walking into a room full of strangers, you read it fast, and you leave with names, follow-ups, and people who want to hear from you again.\n, • You know how to dial professionalism up or down. A principal's dinner, a CPA roundtable, a Zoom with a partner's marketing team, and a Slack thread with our engineers each get the right register — and you switch between them without thinking.\n, • A feel for story and brand. You can find the angle in a client win or a founder's opinion and shape it into something people repeat. You notice when a deck, a booth, or an email is off-brand before anyone else does.\n, • Meticulous. Twenty events means a lot of commitments a year — you keep every one of them. Nothing gets dropped, nobody has to chase you, and the details are right the first time.\n, • Experience running events, programs, or budgets end to end — planning through follow-up, with real accountability for the outcome.\n, • Excellent writing. A crisp email to a managing partner, a warm one to a conference organizer, a LinkedIn post that sounds like a person rather than a press release.\n, • Daily AI user (Claude, ChatGPT) — and eager to use it to learn the parts of marketing you haven't done yet.\n, • Based in the NYC area.\n\n \n Preferred \n\n • Prior B2B marketing experience — events, content, email, website, or partnerships\n, • Some exposure to our space — family offices, wealth management, RIAs, accounting firms, or fintech\n, • Hands-on with HubSpot, a CMS (Webflow/WordPress), or email tools\n\n \n The SumIt Way \n We hire for the Ideal Team Player: smart, hungry, and humble. \n Smart means good judgment — you read the room, know when to go deep and when to move on, ask the right questions. Hungry means you care about outcomes, not job descriptions. Humble means low ego — you take feedback because it makes you better, you give credit freely, and you do whatever needs doing. \n Our culture is built on ownership, openness, and transparency. We share context freely. We don't have politics. We hold each other accountable with kindness. We care tremendously about our clients' work and our craft — and we know how to laugh at ourselves. \n \n Compensation \n\n • Base salary: $90K–$120K, depending on experience\n, • Equity: Meaningful equity grant\n, • Benefits: Standard package (health, dental, vision, 401k with automatic 3% contribution from the company)\n, • Time off: Unlimited PTO plus two company-wide breaks a year — one week at the end of August and one week at the end of December, when the whole team is off together\n\n \n We're looking for owners — people who want a real stake in what SumIt becomes. Ready to get on the rocket ship? \n \n Additional Job Application Terms \n \n This job is part of LinkedIn’s Full-Service Hiring beta program. Eligibility is limited to candidates located in and performing services in the United States, excluding those based in Alaska, Hawaii, Nevada, South Carolina, or West Virginia. \n \n We’re committed to making our hiring process as smooth and timely as possible, and we understand that waiting to hear back can add to the anticipation. If you’re a potential fit, our team will reach out within two weeks to progress you to the next stage. If you don’t hear from us in that time, we encourage you to explore other opportunities with our team in the future, and we wish you the very best in your job search.
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