Digital Analyst ( {{city}})
7 days ago
Jersey City
Responsibilities • Planning and Execution, • Develop business requirements for analytics and media tagging needs for clients digital properties and marketing campaigns., • Creates tagging specifications for web platforms and applications based on business requirements., • Diagnose issues and audit current platform configurations and tags, and provide recommendations for improvement., • Translate the measurement plan into technical specifications including tagging and data capture requirements, • Develop and modify JavaScript code to execute data collection / tracking., • Create and maintain documentation related to data layer implementation requirements., • Provide best in class implementation of 3rd party tracking tools (Doubleclick, Adwords, Comscore etc.)., • Implementation of tag management solutions (Google Tag Manager, Adobe Dynamic Tag Manager, Tealium etc.)., • Partner with development teams for user acceptance testing and implementation., • Quality and Process Improvement, • Perform all QA of tagging to ensure business requirements are properly met., • Ensure quality assurance of all work product by team, adherence to delivery timelines and contractual SLAs., • Develop and implement coding practices for site tagging and follow industry standards., • Recommend measures to improve efficiency and/or quality of tagging., • Develops key process documentation for the tag strategy and implementation process., • Serve as the Tagging Implementation Expert by evolving and managing the solution design reference documentation which outlines analytics variables, rules, and use cases., • Web Analytic Expertise, • Work with peers in marketing and analytics team to create, manage, and enforce digital analytics tagging standards to ensure robust and consistent data is captured for analysis., • Develop reports in web analytics tools (eg - Adobe analytics, Google analytics) to support operational reporting for end users., • Maintain working knowledge of industry best practices and changes in analytics platforms and identify how they impact existing clients., • Serve as subject matter expert to the web development team on how to troubleshoot and resolve issues related to tag Implementations., • Participates in development and training sessions. Desired experience • Experience in working with both manual and tag management analytics implantations and common troubleshooting tools, including Developer Tools, Tag Assistant, or GA Debug, • Experience in implementing and developing reports via web analytics solutions (Adobe Analytics , Google analytics, Quantum Metrics, etc)., • Experience with analytics strategies across multiple sites and apps, diverse platforms, and high-traffic sites preferred, • Knowledge of general Web best practices in SEM, SEO, and UX, • Knowledge of Web markup and front-end Web development in HTML5, CSS3, or JavaScript, • Ability to communicate with developers in a meaningful way., • Have the technical and communication skills to clearly communicate the processes and tasks to make full use of tag management and tags, • Experience with training non-technical audiences Desired qualifications • 4+ years of experience with a tag management system like GTM, DTM, Tealium., • 4+ years of experience implementing and using web analytics tools such as Adobe Analytics (Omniture), Google Analytics, IBM Digital Analytics (Coremetrics), and/or Webtrends., • 2+ years of experience implementing 3rd party tracking tools (Doubleclick, Adwords, Comscore etc.)., • 2+ years working with raw clickstream data (via SQL, Python, etc) to develop custom reporting