Chief Marketing Officer, Law Firm
hace 2 días
Uniondale
Job Order ID: 11626 Web Publication Date: 7/23/2026 Job Location: Uniondale, New York United States Executive Alliance is pleased to represent our client who are a premier boutique law firm dedicated exclusively to representing victims of medical malpractice and severe personal injury located in Nassau County, Long Island, New York. They are seeking a seasoned, data-driven, and highly strategic Chief Marketing Officer to lead their growth, brand presence and client acquisition efforts. This role will report directly to the firm's Owner and President. Executive Alliance is pleased to represent our client who are a premier boutique law firm dedicated exclusively to representing victims of medical malpractice and severe personal injury located in Nassau County, Long Island, New York. They are seeking a seasoned, data-driven, and highly strategic Chief Marketing Officer to lead their growth, brand presence and client acquisition efforts. This role will report directly to the firm's Owner and President. NOTE: This is an onsite opportunity located in Uniondale, N.Y. which is expected to develop into a hybrid engagement over time. The Chief Marketing Officer to lead and execute a sophisticated multi-channel marketing strategy designed to drive high-value case acquisition while protecting and enhancing our brand. This is a hands-on executive leadership position responsible for managing approximately $2 million annually in advertising and marketing spend across television, digital, radio, outdoor advertising, search, social media, referral development, and emerging marketing channels. The Chief Marketing Officer will develop, execute, and optimize the firm's overall marketing strategy while maximizing return on advertising spend (ROAS), improving cost per signed case, and increasing qualified case volume. The ideal candidate has extensive experience marketing plaintiff personal injury law firms in New York or similarly competitive legal markets such as Florida, California, Texas, Illinois, or Pennsylvania. Experience managing seven-figure advertising budgets is required. • Develop and execute the firm's annual marketing strategy, • Manage approximately $2 million in annual advertising spend, • Allocate budgets across TV, digital, PPC, SEO, radio, outdoor, social media, referral marketing, and emerging channels, • Identify opportunities to increase market share throughout New York Advertising & Media Buying, • Oversee television advertising strategy, • Manage media buying agencies and negotiate placements, • Evaluate radio, streaming audio, OTT, connected TV, and outdoor campaigns, • Analyze campaign performance and recommend budget adjustments, • SEO, • Local SEO, • Google Ads, • Local Service Ads, • Bing Ads, • YouTube advertising, • Facebook & Instagram advertising, • LinkedIn campaigns, • Display advertising, • Remarketing campaigns, • Conversion Rate Optimization (CRO), • Cost per lead, • Cost per qualified intake, • Cost per retained client, • Signed case volume, • Marketing ROI, • Return on Ad Spend (ROAS), • Call conversion rates, • Website conversion rates, • Organic search rankings, • Referral source performance, • Ensure consistent branding across all platforms, • Oversee creative development, • Manage television commercials and video production, • Supervise website content and user experience, • Direct social media strategy, • Advertising agencies, • Media buyers, • SEO firms, • PPC vendors, • Website developers, • Creative agencies, • Video production companies, • CRM and intake software providers, • Improve lead conversion, • Analyze call recordings, • Optimize intake scripts, • Improve signed-case percentages, • Identify lost opportunities, • Referring attorneys, • Medical professionals, • Community organizations, • Professional associations, • Strategic business partners, • 10+ years of marketing leadership experience, • 5+ years leading marketing for a plaintiff personal injury law firm, • Experience managing a marketing budget of at least $1 million annually, • Proven success increasing signed case volume and marketing ROI, • Deep understanding of the New York legal advertising market or another major metropolitan legal market, • Strong analytical and financial management skills, • Experience managing internal teams and outside agencies, • Expertise with Google Analytics, CRM systems, call tracking, and marketing dashboards Preferred Experience marketing in one or more highly competitive legal markets: • New York, • Florida, • California, • Texas, • Illinois, • Pennsylvania Experience with: • Litify, • Filevine, • Lead Docket, • CallRail, • Google Analytics 4, • Looker Studio, • SEMrush, • Ahrefs, • HubSpot, • Clio, • Signed case growth, • Marketing ROI, • Cost per retained case, • Cost per qualified lead, • Cost per signed medical malpractice case, • Cost per signed nursing home case, • Organic website growth, • Lead-to-retainer conversion, • Call answer rates, • Intake conversion rates, • Referral source growth, • Brand awareness metrics #IND2 Doug Wald SVP of Recruiting & Strategy Executive Alliance +1-631-493-0515 doug@execsallied.com #J-18808-Ljbffr