Brand Content Writer
2 months ago
Hoboken
We are seeking an exceptional Brand Content Writer to join our global marketing team. As a Brand Content Writer, you will play a critical role in developing high-quality, engaging content that showcases EY's brand, services, and expertise. Responsibilities: - Develop and write high-quality, engaging content for various channels, including our website, social media, blogs, and marketing campaigns - Collaborate with cross-functional teams, including marketing, communications, and service lines, to understand content requirements and develop targeted content - Conduct research and interviews with subject matter experts to gather information and insights for content development - Write in a variety of styles and formats, including articles, blog posts, social media posts, case studies, and marketing materials - Ensure all content is optimized for search engines (SEO) and meets EY's brand and style guidelines - Edit and proofread content to ensure accuracy, clarity, and consistency - Develop and maintain a deep understanding of EY's services, industries, and brand voice - Stay up-to-date with industry trends, news, and developments to inform content development - Collaborate with designers, videographers, and other creatives to develop multimedia content - Measure and report on content performance using analytics tools
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