Marketing Manager, Growth & Content
8 days ago
Fair Lawn
Job DescriptionMarketing Manager, Growth & Content Location: Hybrid – 1–2 days/week in Fair Lawn, NJ Type: Full-Time Reports To: President About the Role We’re looking for a Marketing Manager, Growth & Content to drive pipeline through high-impact campaigns and content that converts. You’ll be the architect behind demand generation, content strategy, and funnel optimization — with a clear line of sight to sales and revenue. If you’re part strategist, part hands-on doer, and love the idea of shaping a high-growth healthcare brand, this is your role. Responsibilities Campaigns & Pipeline Growth • Launch and manage multi-channel campaigns (LinkedIn, email, webinars, digital ads) targeting provider groups and health systems, • Build and optimize lead funnels, capture forms, and nurture sequences, • Identify high-intent audiences and tailor messaging to specialty and role, • Collaborate with sales to turn buyer pain points into campaign opportunities, • Track campaign ROI, lead conversion rates, and pipeline contributionContent Strategy & Execution, • Write blogs, landing pages, email campaigns, and white papers, • Develop messaging frameworks by persona (e.g., CMO vs. Clinical Director) and by program (CHF, OB, Hypertension, etc.), • Turn clinical outcomes and success stories into shareable, high-trust contentBrand Awareness & Creative, • Identify and pitch press release opportunities that position RPM as an industry leader, • 4+ years in B2B marketing (healthcare, SaaS, or medtech highly preferred), • Proven track record of campaigns tied to lead generation and pipeline growth, • Strong copywriting and messaging skills, • Familiarity with HubSpot or similar CRM/automation tools, • Salary: $75,000–$95,000 + performance-based bonus, • Health, dental, and vision insurance, • 401(k), PTO, paid holidays, • Your name, • What excites you about this role f8sWaHY71Q