VP, Global Field & Partner Marketing
20 days ago
Boston
Job DescriptionAtaccama is the agentic data trust company. Organizations worldwide rely on Ataccama ONE, the agentic data trust platform, to ensure data is accurate, accessible, and trusted for every decision and system. Powered by the ONE AI Agent, Ataccama ONE brings autonomy to data quality and governance, continuously monitoring, improving, and explaining the reliability of data across complex enterprise and multi-agent environments. At the core of the platform is Ataccama’s market-leading data quality, with modules built around it to unify data quality monitoring, catalog, lineage, observability, and reference data management, ensuring data is consistent and explainable. This quality-first foundation makes data the engine of trust, powering AI, analytics, and operations with confidence. Recognized as a Leader in the 2026 Gartner Magic Quadrant for Augmented Data Quality and positioned furthest in Completeness of Vision, Ataccama continues to set the standard for enterprise-grade data trust. Our people are located across the globe. They succeed by collaborating as a team and thrive in our company culture defined by these core values: Challenging FunONE TeamCustomer CentricCandid and CaringAim High The Role The VP of Global Field & Partner Marketing will lead all aspects of Ataccama’s demand creation strategy and execution—owning how we attract, engage, and convert ICP buyers across direct and partner-led channels. You will oversee a global team spanning:- Field Marketing (territory-aligned demand generation programs supporting our global markets)- Corporate Events- Partner Marketing This leader will design and operationalize market-specific demand generation models, drive data-driven decision making, and build strong alignment across marketing, sales, and partner organizations. A critical mandate will be establishing best-in-class to-, through-, and with-partner marketing frameworks to accelerate growth in North America and globally.Your Challenge • Field Marketing Leadership, • Build and execute a global field marketing strategy that fuels predictable pipeline growth and new logo acquisition across markets and segments., • Lead the creation of integrated, multi-channel campaigns that bring to bear relevant tactics in the B2B marketing mix (digital, events, account-based experiences etc.) aligned to buyer journeys and revenue goals., • Drive strong collaboration with BDRs, Sales, and the Partner team to optimize lead management, conversion, and attribution models., • Partner with RevOps to refine funnel metrics, performance dashboards, and ROI reporting., • Partner Marketing, • Develop and execute partner marketing strategies to, through, and with strategic partners (e.g., cloud platforms, system integrators, resellers)., • Build scalable partner co-marketing programs, joint campaigns, and partner enablement initiatives that increase sourced and influenced pipeline., • Collaborate with Partner Sales to align marketing investments to partner tiers, performance, and joint business plans., • Digital & Web Marketing, • Collaborate with the Growth Marketing team focused on our web and digital channels to help ensure they are aligned with field strategies and driving conversions as expected for growth., • Field & Regional Marketing, • Lead regional field marketing teams in developing localized campaigns, executive events, and account-based/industry programs that align to regional sales priorities. This will be a global model with specific focus on growth in North America, EMEA, and ANZ., • Ensure consistent brand and messaging while optimizing for local market dynamics., • Leadership & Cross-Functional Alignment, • Mentor and scale a high-performing global team that blends creativity with data-driven rigor., • Partner closely with Product Marketing, Growth Marketing, Brand and Communications to deliver integrated go-to-market programs., • Serve as a key member of the Marketing Leadership Team, helping shape overall strategy, budget, organizational design, and scalable growth.Is This You?, • 12+ years of B2B marketing experience, including 5+ years leading global or multi-region demand generation functions at Senior Director/VP level., • Proven success driving pipeline growth and marketing influenced revenue in complex, enterprise SaaS environments, with experience in the data and/or AI space preferred but not required., • Deep expertise in building and operationalizing integrated demand generation models—ABM, digital, content-led, and field-based., • Strong understanding of partner ecosystems (e.g., cloud hyperscalers, SIs, ISVs) and experience building successful to/through/with-partner programs., • Curiosity, creativity, and the desire to drive organizational and operational transformation with AI., • Exceptional analytical capabilities with the ability to glean and articulate business insights supported by data to a variety of internal and board stakeholders., • Comfort with CRM, MAP, and BI tools (e.g., Salesforce, Marketo, HubSpot, 6sense, Tableau) as well as a working knowledge of/passion for how Martech is being disrupted by AI/agentic technology., • Experience building, leading, and scaling high-impact teams, setting clear vision, operating cadence, and performance standards., • Strategic mindset with the ability to execute hands-on and lead through influence in a global environment.