Marketing Manager
12 days ago
Atlanta
Job Description Atlanta, Georgia We are seeking a motivated and results-driven Marketing Manager to own the firm’s marketing strategy, execution, analytics, and growth system. This role blends manager-level leadership with hands-on digital execution. The Marketing Manager will strengthen the firm's lead generation pipeline through strategic digital marketing, community-facing initiatives, and referral network development. What We Offer You • Competitive salary: $70,000-80,000 (+quarterly bonus opportunities), • Comprehensive healthcare benefits, • Retirement benefits, • Work/Life balance with hybrid options available, • Opportunities to lead creative campaigns and shape new media channels (podcast, YouTube, etc.), • Develop and execute quarterly marketing plans aligned with firm growth goals., • Manage and safeguard brand identity; ensure consistent voice across all channels., • Oversee and coordinate with vendors (e.g., SEO, ads etc.)., • Collaborate with COO and CEO on lead generation, ROI tracking, and KPI performance., • Create and manage content calendar (social media, reels, blog posts, newsletters)., • Optimize the firm's website, landing pages, SEO, and digital ads., • Write and design newsletters, case highlights, community spotlights, and digital resources., • Manage Mailchimp, social platforms (IG, YouTube, etc.), and future podcast/YouTube content., • Partner with our Community Relations & Outreach Coordinator (CROC) to align outreach + digital efforts., • Support planning and promotion of community events/partnerships., • Strengthen the firm's referral network through strategic touchpoints, storytelling, and CRM nurturing., • Track KPIs: new matters, cost per lead, conversion rates, campaign ROI., • Provide monthly reporting to the COO and the CEO with insights to optimize plans.Qualifications:, • Bachelor’s degree in Marketing, Communications, or related field., • 5+ years of experience in marketing (law firm or professional services preferred, but not required)., • Proven track record of driving measurable results (leads, conversions, ROI)., • Strong skills in digital marketing tools: SEO, social media, email campaigns, analytics., • Excellent writing and design skills for content creation., • Demonstrated ability to manage vendors, coordinate with internal staff, and drive accountability., • Highly organized, creative, coachable, and aligned with our mission: Our Firm Cares.About Company Council & Associates, LLC is a personal injury law firm based in Atlanta that advocates fiercely for clients who’ve suffered serious, life-changing injuries. We are known for delivering exceptional legal results while maintaining a high-touch, client-first experience. As we continue to grow, we are seeking a Marketing Manager to expand our brand presence, build trust through storytelling, and help shape our voice across digital platforms