Marketing Manager
hace 6 días
Tacoma
Job DescriptionDescription: Join a Century-Long Legacy of Protecting What Matters Most For nearly 100 years, Sprague Pest Solutions has stood behind a simple belief: People deserve safer food and healthier places to live and work. We’re not just a pest control company—we’re a team of science-driven problem solvers protecting businesses, communities, and the environment through uncompromising service and innovative, science-based solutions. We’ve built a culture where everyone’s dreams fit inside, fueled by collaboration, accountability, and care. So let us ask you: What are you passionate about? • Is it using data to unlock insights?, • Leading meaningful change? What You’ll Do As our Marketing Manager, you will be the engine behind our data-driven, performance-focused marketing strategy—helping us grow, evolve, and communicate Sprague’s mission across the Western U.S. Analytics & Performance Leadership • Build and maintain dashboards, scorecards, and KPIs that reveal insights and drive action, • Analyze multi-channel performance (digital, CRM, email, events, paid media, web), • Ensure data accuracy, standardization, and reporting integrity, • Translate complex data into clear business recommendations, • Forecast performance and allocate resources based on analytical insightsStrategic Decision-Making & Optimization, • Partner cross-functionally with Sales, Operations, and Leadership, • Prioritize initiatives based on business impact, • Lead testing frameworks (A/B, channel experiments, messaging optimization), • Evaluate new tools, automation, and processes for greater efficiencyBrand, Events & Storytelling, • Manage event strategy, calendars, budgets, vendors, and logistics, • Create consistent, scalable processes for event planning and performance reporting, • Uphold brand standards across all touchpoints, supporting our fresh, modernized visual identity [spraguepest.com]Systems, Governance & Process Excellence, • Lead the operation and optimization of marketing systems (CRM, automation, analytics), • Build repeatable processes for documentation, reporting cadence, and data hygiene, • Ensure compliance with privacy, brand, and internal governance standards Why Sprague? Sprague Pest Solutions is a fourth-generation, family-owned leader in commercial pest management, protecting food, health, and property across the Western U.S. We’re committed to innovation, sustainability, and excellence in everything we do. • Competitive base salary ($100-110K plus annual bonus program), • Comprehensive training and ongoing professional development, • Supportive team culture and mission-driven work, • Opportunities for advancement in a growing companyBenefits:, • Health, Vision, Dental Insurance within 30 days of hire, • 401K after 1 year, with 100% match up to 3% plus 50% match up to 6%, • Paid time off: Sick time available day 1, holiday and vacation time after 90 days Sprague Pest Solutions is an Equal Opportunity employer and promotes diversity through a culture of inclusion and opportunity. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, disability, veteran status, or any other characteristics protected by law. We are a drug and smoke-free environment. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire. Requirements: What You Bring • Bachelor’s degree in Marketing, Business, Analytics, or equivalent experience, • 10+ years of marketing experience with heavy analytics focus, • 5+ years of team leadership, • Strong analytical skills and comfort with large datasets, • Experience with Salesforce, HubSpot, Google Analytics, BI dashboards, • High proficiency with Excel/Sheets, • Exceptional communication and project management skills, • Ability to juggle multiple priorities with structure and clarity Pre-Hire Screening Requirements: • 5+ years Satisfactory Motor Vehicle Record, • Criminal Background Check: Federal, State, County, • Employment and Education verification, • DOT Physical with 5-Panel Drug Screen Detailed Job Description Position Title: Marketing Manager Department: Marketing Reports To: Director of Marketing FLSA Status: Non-Exempt EEOC Class: Professionals Salary: $100,000-110,000 annually plus incentives Position Summary: The Marketing Manager is responsible for driving measurable business growth through data-driven marketing strategy, performance analytics, and strong team leadership. This role owns marketing reporting, campaign optimization, branding, and events while managing a team to ensure consistent execution, accountability, and continuous improvement. The ideal candidate is highly analytical, organized, and comfortable translating complex data into actionable insights that guide strategic decisions. Essential Duties & Responsibilities: Data, Analytics & Performance Management • Develop and maintain marketing dashboards, reports, and scorecards to track KPIs, ROI, pipeline impact, conversion rates, and campaign performance., • Analyze multi-channel marketing performance (digital, email, web, paid media, events, CRM, etc.) to identify trends, opportunities, and risks., • Own data integrity across marketing platforms, ensuring accurate tracking, tagging, attribution, and reporting standards., • Translate performance data into clear insights and recommendations for leadership and cross-functional teams., • Establish benchmarks, forecasting models, and performance targets to guide planning and budgeting., • Partner with Sales, Operations, and Leadership to align marketing metrics with business objectives., • Use analytics to prioritize initiatives, allocate resources, and evaluate new opportunities., • Implement testing strategies (A/B testing, channel experiments, messaging optimization)., • Manage event calendars, budgets, vendors, logistics, and post-event reporting., • Own marketing systems and reporting workflows (CRM, marketing automation, analytics platforms)., • Establish standardized processes for campaign tracking, documentation, reporting cadence, and data hygiene., • Ensure compliance with data privacy, brand standards, and internal governance policies., • Maintain clear documentation and SOPs for reporting and analytics processes. Job Requirements: • Bachelor’s degree in Marketing, Business, Analytics, or related field (or equivalent experience)., • 10+ years of marketing experience with strong emphasis on analytics, reporting, and performance management., • 5+ years of people management or team leadership experience., • Strong analytical skills with the ability to interpret large datasets and communicate insights clearly., • Experience with CRM platforms (Salesforce, HubSpot, or similar), marketing automation tools, and analytics platforms (Google Analytics, BI tools, dashboards)., • Advanced proficiency in Excel / Sheets and reporting tools., • Demonstrated ability to build scalable processes and improve operational efficiency., • Excellent communication, organization, and project management skills., • Travel may be required (less than 10%)., • Preferred Qualifications, • Exceptional written and verbal communication skills., • Strong organizational skills with the ability to manage multiple projects simultaneously and meet deadlines., • High proficiency in: Microsoft Outlook (email management, calendars, task coordination); WordPress (content management and updates), • Strong attention to detail and brand consistency., • Ability to analyze data, interpret trends, and present insights clearly., • Self-motivated, efficient, and comfortable working independently and collaboratively. Physical Requirements: Long periods of stationary work, working on a computer, moving between various work areas, going up and down stairs, talking on the phone, working with office/computer equipment, and sitting at desk or table while listening, talking and taking notes. Disclaimer: W. B. Sprague Company Inc. reserves the right to revise or change job duties and responsibilities as the need arises. This position description does not constitute a written or implied contract of employment. Equal Employment Opportunity: Sprague Pest Solutions is an Equal Opportunity employer and promotes diversity through a culture of inclusion and opportunity. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, disability, veteran status, or any other characteristics protected by law. We are a drug and smoke-free environment.