Marketing Specialist
hace 17 días
Seattle
Job Description Roles and Responsibilities • Responsible for the smooth execution of marketing campaigns, including managing campaign goals, content creation and curation, team/stakeholder communication, project management, development of promotional assets, and reporting results., • Manage advertising channels, including trade publications/paid social/PPC/display from creation to execution, performance management, optimization, and budget adherence., • Create or support the development of content, spanning a multitude of different content formats and types., • Own the planning, design, creation, and reporting of social media and email marketing efforts for Shiftboard's ecosystem., • Support the planning and execution of events (tradeshow, webinars, etc.) to ensure attendees' positive experience., • Develop an understanding of marketing KPIs to serve as a reporting and analytical expert, supporting key analysis to understand various performance and trends of marketing impact., • Partner with key stakeholders within marketing as well as cross-functionally., • Leverage a broad range of marketing technologies including but not exclusive to HubSpot, Salesforce, ZoomInfo, WordPress, Google Analytics, and Google AdWords., • B.A./B.S. degree in marketing or related field required, • 1-3 years of professional experience in a marketing role, • Results-oriented with a metric mindset, a can-do attitude, and an eye for detail, • Extremely comfortable in a fast-growth start-up environment, • Experience in B2B SaaS marketing a big plus, • Must have the ability to learn quickly and effectively, • Excellent organizational, project, and time management skills