Content Designer
hace 7 días
Richardson
Job DescriptionContent Designer – Marketing Department Job Summary DebtBlue, LLC is a fast‑growing debt settlement organization committed to helping individuals and families regain financial stability. We serve with integrity, compassion, and excellence-helping people restore peace of mind and move toward a stronger financial future. If you value meaningful work and want to make an impact, you'll feel at home here. DebtBlue is looking for a creative, curious, and digitally fluent Content Designer to join our marketing team. This is a blended role built for someone who leads with strong writing instincts and brings working knowledge of web design and UI/UX principles to the table. You will be the voice behind our digital content - crafting blog posts, social media copy, video scripts, and ad content that helps everyday people understand and navigate debt relief. Alongside your writing, you will support the presentation of that content online, contributing to landing pages, web copy layout, and basic UI updates using our CMS and design tools. This role is ideal for a recent graduate or early-career professional with a strong portfolio, a hunger to grow, and the ability to move fluidly between a writing brief and a Figma file. Key Responsibilities Content Creation (Primary Focus) • Write high-quality B2C content including blog posts, educational articles, website and landing page copy, email campaigns, and organic social media, • Script and outline short-form digital video for social platforms, paid ads, and website use, • Record basic on-camera or voiceover video content using in-office equipment or smartphone, • Repurpose written content into video-friendly and social-first formats, • Optimize all written content for SEO, readability, and conversion, • Maintain a consistent brand voice that is empathetic, trustworthy, and compliant, • Translate complex financial topics into clear, engaging, human content Web Design & UI Support (Secondary Focus) • Update and publish content across the company website using CMS platforms (WordPress or similar), • Support the design and layout of landing pages and campaign pages with an eye for clean, user-friendly UI, • Apply basic UI/UX principles to ensure content is visually clear, well-structured, and mobile-optimized, • Collaborate with designers on page layouts, visual hierarchy, and content placement, • Assist with light front-end edits including HTML/CSS formatting for web content, • Use tools such as Figma or Canva to mockup content layouts or social graphics Social Media & Channel Support • Support organic social channels with engaging, on-brand, compliant content, • Optimize content for TikTok, Instagram Reels, YouTube Shorts, and Facebook, • Assist with community engagement and supply copy and creative concepts for paid social, • Stay current on platform trends while aligning with brand and regulatory standards Compliance & Collaboration • Ensure all consumer-facing content meets internal brand standards and regulatory guidance, • Collaborate with marketing leadership, legal/compliance, and creative teams, • Empathetic Communicator: Translates complex or emotionally sensitive topics into clear, motivating content without sounding sales-heavy, • Content Strategist: Can plan, prioritize, and execute content against business goals with minimal oversight, • Digital Eye: Understands how content lives on screen - layout, hierarchy, and user experience inform every piece of writing, • Data-Aware: Uses performance metrics to evaluate what is working and adjust accordingly, • Compliance-Minded: Understands the importance of accuracy, disclosures, and operating within regulated environments, • Video-Comfortable: Can structure hooks, pacing, and calls to action for short-form video; willing to be on camera, • Bachelor's degree in Marketing, Communications, Journalism, Graphic Design, or related field - or equivalent portfolio experience, • 1–3 years of content writing, content marketing, or digital content experience (internships and freelance work count), • A portfolio that demonstrates strong writing AND at least basic web or design work, • Hands-on experience with a CMS platform (WordPress, Webflow, or similar), • Working knowledge of basic HTML and CSS for web content formatting, • Familiarity with SEO fundamentals and content optimization, • Comfort scripting and recording basic short-form video content, • Experience with Figma, Adobe XD, or other UI/UX design tools, • Exposure to UI/UX principles, wireframing, or user-centered design thinking, • Graphic design skills using Canva or Adobe Creative Suite, • Familiarity with Google Analytics or similar content performance tools Empathy Listen first, act with compassion, and treat every person with dignity and understanding-because dignity is not negotiable. Empowering Help clients overcome adversity by guiding them toward solutions that restore confidence and financial control. Ownership Own the outcome in every interaction. Practice disciplined accountability-no excuses, just results. Focus Play the next play. Execute with precision and win through attention to detail. Integrity Protect the standard by doing the right thing-always, especially when no one is watching. Key Performance Metrics (KPIs) • Consistent delivery of compliant, high-quality written and video content on schedule, • Strong engagement across owned social channels and email campaigns, • Increased consumer trust and understanding through educational content, • Content that supports both top-of-funnel growth and conversion goals DebtBlue, LLC is an Equal Opportunity Employer. We celebrate diversity and are committed to an inclusive workplace. All qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, genetic information, or any protected characteristic. #ZR Company DescriptionDebtBluers use integrity and empathy to direct our interactions with clients and team members. We do this by actively listening and proactively responding with effective communication and in a caring, professional manner. Our actions reflect that the company, teams, and clients are elevated over our own personal needs.DebtBluers use integrity and empathy to direct our interactions with clients and team members.\r\n\r\nWe do this by actively listening and proactively responding with effective communication and in a caring, professional manner.\r\n\r\nOur actions reflect that the company, teams, and clients are elevated over our own personal needs.