Digital Projects Lead
2 days ago
Mâcon
Reports to Marketing Works closely with: • Brand & Marketing team, • Product & Sales teams, • External partners & digital agencies (web, SEO, CRM, data) Main Mission The Digital Projects Lead drives IXON’s digital projects and digital ecosystem at international level — from website and CRM to SEO, data and performance. Success in this role relies on the ability to collaborate across departments (Marketing, IT, Product, Sales and external partners) and to build consensus while moving projects forward. Both strategic and hands-on, this role turns ideas into tangible results: building the brand’s digital foundations, improving visibility and driving conversion across all channels. The Digital Projects Lead coordinates internal stakeholders, external agencies and technical partners to successfully deliver digital projects in an international environment. Key Responsibilities Objectives • Deliver the new IXON global website and ensure continuous improvement (UX, SEO)., • Strengthen the brand’s online visibility and conversion performance through SEO, CRM and retail partner optimization., • Implement and structure CRM tools to enhance customer relationships., • Provide clear analysis and recommendations on digital campaigns and performance trends., • Support the Marketing team in building a coherent, data-informed and future-ready digital ecosystem. Digital Ecosystem & Website • Lead the redesign and daily management of the global website, ensuring technical quality, GEO & SEO compliance and strong product presentation., • Coordinate agencies and technical partners (UX, dev, SEO, analytics)., • Ensure smooth integration of content from internal platforms (PIM, Bynder)., • Guarantee consistency between brand, product and digital experience. SEO, SEA & Data Performance • Build and implement IXON’s SEO strategy, in coordination with the Content Manager., • Initiate SEA campaigns (search, display, retargeting) and track ROI., • Analyze campaign and website performance (traffic, conversion, engagement) and identify optimization levers., • Provide actionable insights and recommendations to the Brand & Marketing team., • Monitor IXON’s presence across key online retail partners (Motoblouz, Motocard, FC-Moto, etc.) and suggest improvements to visibility and conversion., • Create simple, effective reporting tools that guide decision-making and measure progress over time. CRM & Customer Journey • Contribute to the setup and evolution of IXON’s CRM systems (B2C & B2B)., • Support customer journey mapping, data collection and campaign automation., • Help design simple, effective flows (welcome, retention, service follow-ups)., • Ensure data quality, segmentation logic and GDPR compliance., • Analyze audiences and customer engagement metrics. Leadership & Cross-Team Collaboration • Work closely with the Brand & Marketing team to align digital actions with brand strategy., • Collaborate with the Content Manager to ensure all content is SEO-friendly and performance-driven., • Share best practices and educate the team on digital insights and efficiency mindset., • Stay curious and informed on new technologies and digital innovations relevant to IXON’s ecosystem. → You act as a bridge between marketing creativity and digital performance. Profile Required • 3–5 years experience in digital marketing, web management or digital project coordination., • Strong understanding of SEO/SEA, analytics, CRM and e-commerce ecosystems., • Data-driven and performance-oriented mindset., • Excellent coordination and follow-up skills., • Fluent in English (French appreciated)., • Curious, structured, reliable and hands-on. Mindset • Collaborative & Structured, • An important taste for innovation., • Pragmatic and solution-oriented., • Comfortable leading projects end-to-end, while aligning with brand and creative leadership., • Curious about data, new technologies and measurable impact. SUCESS FACTORS The ideal candidate enjoys: • Coordinating cross-functional projects., • Working with multiple stakeholders., • Building long-term digital foundations., • Working in an international environment., • Balancing creativity, technology and business objectives., • Turning complexity into clear action plans. Working Environment This role operates in an international environment. English is used daily within the Marketing team and with international stakeholders. Most digital projects are delivered in collaboration with IT, external agencies, and multiple departments. From websites to CRM, from SEO to customer journeys, you will connect every digital touchpoint into one coherent experience and turn IXON’s digital ambitions into tangible business results. If you believe you are the right person to join IXON as our Digital Projects Lead, we look forward to receiving your application. To apply, please send your CV and cover letter to recrutement@ixon.com.