Regional Sales Manager (South Of England)
hace 1 día
London Area
£60,000 - £80,000 basic salary dependent on experience Quarterly bonus of up to 16% of salary per annum Location: Divided between our Chelsea showroom, client sites and some home working Contract: Full-time, permanent Reports to: Head of Sales and Customer Experience Status: New role Company Background Castrads is a premium cast iron radiator manufacturer and retailer operating across the UK, US, and EU. We are a Stockport-based manufacturer of cast iron radiators with showrooms in London and New York and a reseller network across the globe. Our clientele includes heating engineers, architects, designers, and heritage property owners who won't compromise on quality. Castrads radiators are specified for many of the world's most well-known buildings. Our model combines direct sales with a specialist reseller network, supported by deep technical expertise and bespoke specification support. We're a small, ambitious team running a customer-first business, and we are seeking an experienced manager to help us grow our business in our biggest market, the south of England. Role Purpose Drive sales performance across the South of England by combining strategic oversight with hands-on client engagement. This role requires an expert in sales strategy and team management who can back their instincts with data: analysing pipeline trends, identifying patterns in enquiry conversion, and using insight to allocate resource and prioritise opportunities effectively. Alongside the analytical dimension, this is an emphatically client-facing role, with a significant proportion of time spent out of the showroom — meeting with recurring clients such as high-end heating engineers and interior designers, visiting job sites, and building the relationships that generate repeat business. Our sales cycles are long and our client relationships longer; we're looking for someone who thrives in a considered, consultative environment rather than a high-volume transactional one. Key Responsibilities • Oversee all incoming sales enquiries for the South, triaging and allocating work to ensure each job is dealt with by the most appropriate team member., • Develop and execute a data-informed sales strategy for the southern region: setting targets, modelling revenue scenarios, and using pipeline analytics to drive growth., • Own the regional sales data: maintain accurate records, build and manage reporting models and dashboards, and translate data into clear, actionable insight for the Head of Sales and CX., • Identify patterns in enquiry volume, source, conversion rate and average order value to inform where time and resource should be focused — and where opportunities are being missed., • Spend significant time in the field: meeting plumbers, interior designers, architects and other recurring clients to deepen relationships and generate referrals., • Conduct or oversee site visits for complex or high-value projects, working alongside more junior colleagues where applicable., • Identify and pursue outbound sales opportunities, using data to prioritise lapsed client re-engagement and new business development., • Line manage the team of four, setting clear objectives underpinned by measurable targets and supporting regular performance reviews with data., • Collaborate with the Regional Sales Manager (North) to maintain a consistent approach to data and reporting across both regions., • Monitor regional sales metrics and present performance reports, pipeline analysis and forecasts to the Head of Sales and CX on a regular basis., • Represent Castrads at trade events, networking functions and client meetings across the South., • Work with the Marketing team to maintain a strong pipeline of case study opportunities from southern projects, ensuring completed work is captured and showcased., • Submit regular social media content opportunities to the Marketing team reflecting sales activities, client visits, project progress and life on the ground across the southern region. Key Skills & Competencies • Strong consultative sales skills with the ability to manage complex, high-value projects with extended sales cycles., • Analytical mindset with the ability to interpret sales data, identify trends and translate findings into strategic decisions — using whatever tools you work best in, whether that's Excel, Google Sheets, a CRM's reporting suite, or a BI platform., • Comfortable building, maintaining and interrogating data models, dashboards and forecasting tools without being dependent on a specific platform., • Solid grasp of the underlying principles of sales analytics: conversion rates, pipeline velocity, cohort analysis and forecasting., • Excellent relationship-building skills, particularly with trade professionals (plumbers, designers, architects) where trust is built over years, not transactions., • Ability to triage, prioritise and delegate effectively across a small team, using data to inform decisions rather than relying on instinct alone., • Commercial awareness and a sharp eye for identifying sales opportunities in both the numbers and the field., • Confident conducting site visits and providing technical guidance to customers., • Outstanding verbal and written communication skills, including the ability to present data clearly to non-technical colleagues., • Self-motivated with the ability to manage own time across showroom, field and home working. Person Specification Essential: • Full UK driving licence., • Excellent written English., • Proven sales management experience with a track record of meeting or exceeding targets (minimum 5 years) — ideally in a sector characterised by long sales cycles, considered purchase decisions, and high-value individual projects. This might include premium interiors, architecture, construction, heritage, bespoke manufacturing, or high-end trade supply., • A background in relationship-led, consultative B2B or B2C sales. Our sales process is measured in weeks and months, our client relationships in years., • Demonstrable experience using data and analytics to inform sales strategy and team performance — in any tool or platform. What matters is the analytical skill, not the software., • Experience managing and developing a small team., • Demonstrable ability to build and maintain long-term client relationships., • Confidence working autonomously across multiple settings (showroom, field, home). Desirable: • Experience in premium interiors, architecture, heritage buildings, or the heating and plumbing sector., • Existing network of contacts among interior designers, architects, or heating engineers in London and the South East., • Understanding of building science, heating systems or heritage architecture., • Familiarity with CRM platforms and an understanding of how to use CRM data to support pipeline management and forecasting. Working Pattern Full-time. A blend of showroom-based work in Chelsea, field visits to clients and job sites, and some home working. The role requires significant time spent out and about with clients. Occasional travel to our Stockport HQ for team meetings, with the potential for international travel to the US and across Europe. Reporting Structure Reports to: Head of Sales and Customer Experience