Insights Analyst
2 days ago
Sheffield
NOTE: VISA SPONSORSHIP IS NOT PROVIDED Role: Senior Insights Analyst/Consultant (EMEA) Type: : Permanent Location: London, UK (Remote) Role • Create provocative and actionable insights that help sell client as an advertising platform., • Daily responsibilities will span across insights - including platform data analysis, 1st and 3rd party insights storytelling, and leveraging primary research., • Owns and manages the translation of 1P and 3P data, coordinating with analysts to create a compelling story, • Strong analytical skills to understand complicated data, but the creativity to apply that data in new and innovative ways. Data visualization expertise is a must., • Strong data storytelling skills can distill insights into an overarching narrative, culminating in compelling brand recommendations., • Translation of data and cohesive narrative into actionable insights that will feed into brand recommendations. These will be inte, • grated into Google Slides as an easily digestible presentation., • Ability to integrate and evolve based on feedback from stakeholders to inform future deliverables, • Takes ownership of projects., • Does internal QA and move it to the QA Analyst Skills • 4+ years of experience in agency planning, brand strategy, cultural insights, trends, or consumer insights/ behavior. Experience with both an agency and a consumer brand is a plus., • Client-facing experience preferred., • Understanding of EMEA local market/regional nuances is required., • Is comfortable working in a fast-paced environment, leading multiple projects., • Strong data storytelling skills to create compelling cases to inspire clients to invest further in advertising on the platform., • Strong analytical skills to understand complex data and discern meaningful patterns or trends., • Ability to distill an insight into a one-liner that becomes a rallying point for your stakeholders., • Experience with multiple research platforms or approaches (qualitative and quantitative research methodologies), from social listening, market research, desk research, syndicated research, etc., • Proficiency with research tools/platforms like Radian6, Global Web Index (GWI), Sysomos, Crimson Hexagon, Critical Mention, Google Analytics, BrandWatch, Quantcast, MRI Simmons, Survey Platforms (Survey Monkey, Attest, Suzy, Pollfish, etc.), • An influential storyteller who can zoom out to capture the big picture but zoom in to make those insights actionable and meaningful., • Collaborative and growth mindset, implementing feedback and direction quickly., • Strong project management and stakeholder collaboration skills, • Strong writing and communication skills, • Experience with data visualization is a plus (i.e., the ability to collect, analyze, and present data in a visually appealing and understandable format using charts, graphs, maps, and other visual elements in software like Tableau or Power BI).