Digital Marketing Specialist
8 days ago
Liverpool
Job title: Digital Marketing Specialist (DMS) \n\nSalary: Up to £50,000p/a DOE \n\nHours: Monday - Friday 9:00 am - 5:00 pm \n\nLocation: Fully remote \n\nRole Overview \n\nHRGO Recruitment are currently seeking an experienced, data-driven Digital Marketing Specialist to lead integrated marketing campaigns that drive brand awareness, customer acquisition, and measurable business growth. \n\nThis role combines performance marketing expertise with AI-powered content creation and automation to maximise campaign impact and efficiency. \n\nKey Responsibilities \n\nPlan, execute, and optimise multi-channel marketing campaigns \nOwn paid digital channels (Google Ads, PPC, paid social) and manage full campaign lifecycle \nSet KPIs, monitor performance, and optimise for ROI \nManage budgets and forecasting \nUse data to inform segmentation, targeting, and messaging strategies \nMaintain brand consistency across all communications \nSupport PR and customer journey initiatives \nLeverage AI tools to create and optimise content (blogs, emails, ads, landing pages, social media) \nDevelop effective prompts and refine AI-generated content to align with brand voice \nImplement automation and AI solutions to improve efficiency \nCollaborate cross-functionally and mentor a Campaign Executive \n\nSkills & Experience \n\nProven experience in campaign or demand generation marketing (SaaS, tech, or B2B preferred) \nStrong Google Ads and analytics expertise \nExperience with marketing automation and CRM platforms (e.g., Pardot, Salesforce) \nHands-on experience using AI content tools \nStrong analytical, copywriting, and project management skills \nCommercially minded with experience managing budgets and KPIs \nHave your own equipment \n\nIf you are interested in this role, please contact Mia at (phone number removed) or email (url removed)