Director, Pharmaceutical Partnerships – Promotional & Medical Communications
16 hours ago
Bourne End
Location: Hybrid – Bourne End, UK, with international travel as required Reports to: CEO Build partnerships. Shape campaigns. Drive growth. Radcliffe is looking for an ambitious, commercially minded Director, Pharmaceutical Partnerships to accelerate growth across our pharmaceutical promotional and medical communications business. This is a high-impact, consultative sales role for a proven healthcare Account Director with a strong understanding of pharmaceutical marketing, medical communications and digital healthcare engagement, and who can parter with clients to turn that understanding into compelling, multi-channel commercial programmes. You’ll work directly with pharmaceutical companies, biotech organisations and healthcare communications agencies to develop strategic partnerships, win high-value opportunities and expand existing accounts across EMEA, North America and global markets. You’ll have the opportunity to bring together Radcliffe’s powerful combination of trusted scientific content, global HCP reach, digital media, premium sponsored content, events and measurable audience outcomes to create campaigns that deliver genuine value for our clients. If you’re energised by big opportunities, senior stakeholder relationships and the challenge of turning insight into commercial growth, this is a role where you can make a significant impact. Radcliffe is a global knowledge network serving the cardiovascular community, connecting healthcare professionals with world-class educational content, events, journals and digital platforms. With a global community of 350,000+ healthcare professionals, Radcliffe partners with pharmaceutical and medical technology companies to deliver impactful educational, promotional and engagement programmes that improve clinical understanding and drive measurable outcomes. Our combination of scientific credibility, specialist expertise, engaged audiences and innovative digital solutions gives pharmaceutical partners a powerful platform for reaching and engaging healthcare professionals around the world. As Director, Pharmaceutical Partnerships, you will own and grow a significant part of Radcliffe’s commercial opportunity across pharmaceutical promotional and medical communications. You’ll identify where we can add value, open doors with senior decision-makers, shape compelling solutions and take opportunities from initial conversation through to commercial agreement and successful delivery. This is a consultative, strategic sales role rather than a traditional media sales position. You’ll need to understand the challenges facing pharmaceutical brand, commercial, medical affairs and omnichannel teams — and translate those challenges into innovative campaigns that deliver measurable value. You’ll also play a pivotal role in developing our agency relationships, ensuring Radcliffe is part of the conversation when healthcare communications agencies are planning campaigns and recommending partners to their clients. A key focus of the role will be growing revenue from Radcliffe’s promotional media, sponsored content and medical communications solutions. You’ll work with clients to create integrated programmes spanning: • Resource hubs, • Fireside conversations, • Roundtable webinars, • Podcast series, • Conference amplification programmes, • Surveys and insight reports, • Bespoke sponsored content programmes, • Integrated multi-channel HCP engagement campaign, • Interstitial advertising, • Native advertising, • Display advertising, • Pre-roll video campaigns, • Sponsored email campaigns, • Event sponsorships, • High-impact digital media solutions The opportunity is to move beyond individual products and build larger, integrated programmes that combine media, content, events, audience engagement and outcomes reporting. You’ll be encouraged to think commercially and creatively about how Radcliffe can solve a client's challenge • Deliver and exceed ambitious annual revenue and commercial targets., • Build a high-quality pipeline of pharmaceutical, biotech and healthcare agency opportunities., • Proactively identify and open new accounts across EMEA, North America and global markets., • Develop high-value opportunities from initial prospecting through to negotiation and close., • Build long-term strategic partnerships rather than transactional client relationships., • Identify opportunities to increase account value through cross-selling and integrated programmes., • Own complex, high-value commercial negotiations and close six-figure opportunities. Become a trusted commercial adviser to pharmaceutical and agency clients. • Understand clients’ brand, promotional, medical education and HCP engagement objectives., • Identify the commercial and communication challenge behind the brief., • Develop strategic solutions using Radcliffe’s full portfolio., • Build compelling proposals, presentations and pitches that demonstrate clear client value., • Bring together media, content, events, audience engagement and outcomes solutions into integrated programmes., • Clearly articulate the value of Radcliffe’s specialist audiences, scientific credibility and global reach., • Use data, insight and outcomes reporting to demonstrate campaign effectiveness. Healthcare communications agencies will be a critical growth channel where you will: • Become a trusted commercial partner to leading healthcare communications agencies., • Build relationships with account directors, planners, client service teams and agency leadership., • Ensure Radcliffe is included in campaign planning and annual client recommendations., • Develop agency account plans and identify opportunities for growth., • Deliver agency presentations, training sessions and capability workshops., • Increase Radcliffe’s share of agency spend and wallet. Build relationships across the pharmaceutical organisation, including: • Brand and franchise teams, • Commercial leadership, • Omnichannel teams, • Customer engagement teams, • Medical affairs, • Marketing leadership, • Procurement and other relevant stakeholders You’ll develop relationships at multiple levels, creating the foundations for repeat business, account expansion and long-term strategic partnerships • Stay ahead of pharmaceutical marketing, digital engagement and medical communications trends., • Identify emerging opportunities across cardiovascular, diabetes, obesity, renal and vascular therapy areas., • Understand how pharmaceutical clients are evolving their HCP engagement strategies., • Represent Radcliffe at major international congresses, conferences and industry meetings., • Bring market intelligence, client insight and competitor knowledge back into the business., • Identify opportunities for new commercial products, services and partnerships You’ll work closely with: • Scientific Communications, • Programme Delivery, • Marketing, • Ad Operations, • Client Services, • Commercial leadership Together, you’ll shape campaigns, develop proposals, innovate new solutions and ensure a seamless transition from sale to successful delivery. • 5+ years’ experience in healthcare media, medical communications, pharmaceutical advertising, life sciences publishing, healthcare events or a closely related sector., • A proven track record of consistently achieving and exceeding sales targets., • Demonstrable experience selling to pharmaceutical companies and/or healthcare communications agencies., • Strong understanding of pharmaceutical marketing, promotional activity and relevant compliance considerations., • Proven success managing and closing complex, six-figure commercial opportunities., • Exceptional presentation, communication and negotiation skills., • Confidence and credibility when engaging with senior pharmaceutical and agency stakeholders., • Strong commercial judgement and the ability to identify and develop high-value opportunities., • An established network across cardiovascular, metabolic, renal or wider pharmaceutical markets., • Experience with omnichannel marketing and digital HCP engagement., • Experience selling healthcare media, educational programmes, congress sponsorships, medical communications or sponsored content., • Experience working with CRM platforms such as HubSpot or Salesforce, • Commercially ambitious and results-oriented., • Strategic thinker with strong consultative selling skills., • Excellent relationship builder., • Highly organised and proactive. #J-18808-Ljbffr