Paid Social Account Manager
2 days ago
London
Paid Social Account Manager Location: UK Based / Remote with occasional travel to London or client offices Salary: Salary: Competitive, up to £40,000 depending on experience and capability Reports To: Head of Performance About Us Axe & Kettle is an independent, women-led digital marketing agency working across luxury, fashion, beauty, lifestyle and homeware brands. We bring together brand, creative and performance thinking to help premium brands drive meaningful, measurable growth while protecting long-term brand value. Our work spans paid media, brand and content strategy, SEO, email and digital experience, and we work closely with clients as an extension of their in-house teams. We care deeply about clear thinking, strong relationships and delivering work that genuinely moves brands forward, without the usual agency fluff. As a team, we value curiosity, collaboration, transparency and creating an environment where people feel trusted, supported and able to grow. Role Overview We’re looking for a Paid Social Account Manager to join our performance team, managing key client accounts and driving paid social strategy across Meta, Pinterest, TikTok and other paid social platforms, with a basic understanding of Google Ads and wider paid media channels. This role goes beyond channel execution. We’re looking for someone who is commercially curious, strategically minded and confident communicating directly with clients. You should be comfortable looking at the bigger picture across performance, customer behaviour and wider business performance, not just individual platform metrics. Creative thinking is also a key part of the role. As paid social platforms continue to evolve, particularly with Meta’s increasing focus on creative as a primary performance driver, we’re looking for someone who understands what makes effective creative for paid social, particularly within luxury, fashion and premium brands. You should feel confident reviewing creative performance, feeding back on what is and isn’t working, and briefing new creative ideas and testing approaches collaboratively with clients and creative teams. We’re also looking for someone who is excited by how AI and automation are changing the industry and is actively exploring ways to use new tools to improve efficiency, insight, reporting and creative thinking. We still believe strongly in strategic thinking, human judgement and brand nuance, particularly within luxury and premium brands, so we’re looking for someone who can thoughtfully balance both. Experience working with premium, luxury or fashion brands is highly advantageous, alongside an understanding of the balance between brand protection and commercial performance. You’ll work closely with our Head of Performance and the rest of the A&K team to deliver thoughtful, high-quality work across a portfolio of exciting brands. Key Responsibilities Account Management • Lead day-to-day management of client paid social accounts, ensuring campaigns align with client goals and wider business objectives, • Build strong, trusted client relationships through proactive communication and strategic thinking, • Lead client calls confidently, presenting performance updates, recommendations and next steps clearly, • Manage project timelines, actions and priorities across accounts Campaign Strategy & Execution • Create, implement and optimise paid social strategies tailored to client objectives, focusing on performance, growth and ROI, • Develop audience targeting, testing frameworks and campaign structures across Meta, Pinterest, TikTok and other paid social platforms, • Work closely with creative teams on ad concepts, creative briefs and testing approaches, • Make strategic recommendations around landing pages, messaging and customer journey improvements, • Ensure campaigns are set up accurately and maintained to a high standard, • Support Google Ads activity where needed, working alongside wider performance team support Performance Monitoring & Reporting • Monitor and analyse campaign performance using platform data alongside GA4, Shopify and attribution tools to understand wider business performance, • Use both hard and soft metrics to assess performance, including on-site behaviour and customer engagement, • Deliver weekly, monthly and quarterly reporting with clear, actionable insights and recommendations, • Lead performance reviews and strategic discussions with clients, • Identify opportunities for automation, AI tools and improved efficiencies across reporting and analysis Collaboration & Team Support • Work collaboratively across paid, SEO, CRM, brand and creative projects where needed, • Support and mentor junior team members where needed, • Contribute to audits, pitches and wider business development opportunities Skills & Experience Experience • 3+ years of experience managing paid social campaigns, ideally within an agency environment, • Proven experience managing a variety of budgets and driving strong commercial performance, • Experience working with fashion, lifestyle, luxury or premium brands is very advantageous Skills • Strong understanding of Meta Ads, Pinterest Ads and TikTok Ads platforms, • Basic understanding of Google Ads and wider paid media channels, • Ability to interpret data and translate it into clear strategic recommendations, • Comfortable working across full-funnel strategy, not just channel execution, • Ability to look at the bigger picture and understand wider business performance beyond paid media channels alone, • Strong client communication and presentation skills, with confidence leading calls and presenting recommendations, • Keen eye for detail to ensure campaigns are set up and delivered accurately, • Strong interest in paid media trends, AI tools and platform developments, with a willingness to continuously test, learn and adapt, • Ability to use AI and automation tools thoughtfully to improve workflows, reporting, analysis and creative thinking while maintaining accuracy, strategic thinking and attention to detail, • Experience using GA4, Shopify and attribution tools preferred, • Experience with TikTok and/or Snapchat campaigns preferred, • Ability to work independently while contributing positively to a collaborative team environment Additional • Google or Meta certifications are a plus, • We would consider part-time applicants for the role What We Offer • Flexible, remote-friendly working environment with occasional travel to London and client offices, • Opportunity to work across exciting luxury, fashion and lifestyle brands, • Supportive culture that encourages growth, learning and career development, • Competitive salary and benefits package including:, • 25 days holiday or pro-rata, • Your birthday off, • 2 duvet days Equity, Diversity & Inclusion Axe & Kettle is committed to building a diverse, inclusive and equitable workplace where everyone feels valued, respected and supported. We welcome applications from people of all backgrounds, experiences and identities, and we actively encourage applications from groups that are underrepresented within our industry. If you require any adjustments or support during the recruitment process, please let us know. To Apply: Please send your CV and a brief cover letter outlining your experience and interest in the role to jobs@axeandkettle.com We’re interested in hearing your own thoughts, perspective and communication style, so while we’re very open to the thoughtful use of AI tools, we’d encourage applications that feel personal and genuinely reflective of you. Join Axe & Kettle and be part of a team where thoughtful strategy, creativity and commercial thinking come together to build meaningful growth for brands.
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