Digital Marketing Manager
17 hours ago
Cardiff
Digital Marketing Manager - Overview An exciting opportunity has arisen for a Digital Marketing Manager to join a fast-paced fashion led business. This role will take ownership of driving online growth through a multi-channel digital acquisition strategy. This is a highly commercial and data-driven position, focused on scaling performance across key digital channels while maximising ROI and customer acquisition. You will also play a key role in shaping the wider digital roadmap, working cross-functionally to support overall trading performance. Digital Marketing Manager - Key Responsibilities • Develop and deliver the overall performance marketing strategy across key digital channels including PPC, paid social, SEO, affiliates, display, and app campaigns., • Own forecasting and budgeting across digital acquisition, tracking performance against key KPIs and optimising accordingly., • Manage and optimise significant digital marketing budgets, ensuring efficient spend and strong return on investment., • Oversee external agency partners, ensuring delivery against agreed objectives, timelines, and performance targets., • Drive continuous optimisation through testing and experimentation, including A/B testing and conversion rate improvements., • Lead on attribution modelling and performance analysis to inform strategic decision-making., • Collaborate with SEO partners to improve organic performance, including keyword strategy and on-site optimisation., • Own CRM channels including email and SMS, driving retention through segmentation, automation, and personalised campaigns., • Work closely with loyalty and CRM teams to develop targeted customer journeys across the full lifecycle., • Support wider marketing activity, ensuring digital channels align with brand campaigns and trading plans., • Identify and implement new opportunities to improve digital performance and customer acquisition., • Partner with internal teams including trading, marketing, and tech to ensure a cohesive digital approach., • Mentor and support junior team members, fostering development and high performance., • Contribute to the wider eCommerce strategy, sharing insights and supporting overall online growth. Digital Marketing Manager Skills & Experience • Proven experience in a digital or performance marketing role, ideally within eCommerce or retail., • Strong understanding of key digital channels including PPC, paid social, SEO, affiliates, and display., • Experience managing and optimising large-scale marketing budgets., • Confident working with data, with strong analytical skills and experience using tools such as Google Analytics, • Experience with CRM platforms and email marketing tools such as Mailchimp or Klaviyo, • Understanding of attribution models, testing frameworks, and conversion optimisation, • Experience managing external agencies and stakeholders., • Familiarity with CMS platforms such as WordPress and basic HTML knowledge, • Highly organised with the ability to manage multiple projects and priorities., • Strong communication skills and a collaborative approach, • Commercially focused, results-driven, and proactive in identifying opportunities.