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Advertising and Marketing Executive Employer: The Massage Therapy Centre Location: London, UK Employment Type: Full-Time Role Overview We are looking for a dynamic, creative individual to lead our advertising and marketing activities. The ideal candidate will have a strong background in digital marketing and a passion for promoting wellness services. You will be responsible for creating and delivering engaging campaigns, managing our online presence, and developing strategies to attract and retain clients. Key Responsibilities · Develop and implement digital and print marketing campaigns · Manage and grow our social media platforms (Instagram, Facebook, etc.) · Improve SEO and online visibility for our website and services · Plan and deliver email marketing and client communication strategies · Create and update content on the website and blog · Design promotional materials and seasonal wellness offers · Monitor analytics and campaign performance to improve outcomes · Ensure brand consistency across all channels · Collaborate with internal staff and therapists to align campaigns with client needs Essential Requirements · Degree in Marketing, Communications, or a related discipline · At least 2 years of experience in a similar marketing or advertising role · Strong written communication and content creation skills · Proficiency in SEO, Google Ads, Meta Business Suite, Canva, Mailchimp, and WordPress · Ability to work independently and manage multiple campaigns Skills · Background in health, wellness, or lifestyle marketing · Basic graphic design or video editing skills · Familiarity with local community outreach and partnership-building What We Offer · A supportive and professional working environment · Opportunities for growth and creative input · Staff discounts on treatments · Flexible working arrangements where possible · Training and development opportunities