Trabajos google analytics en LeedsCrear alertas

At Playlist, life's richest moments happen when people step away from screens to move, connect, explore, and play. We're building the definitive platform for intentional living, connecting people with inspiring experiences in fitness, wellness, and beyond. With popular brands like Mindbody and ClassPass, Playlist empowers businesses and individuals, making it effortless for aspirations to become actions. Join us in reshaping technology's role to foster meaningful, real-world connections. ClassPass offers thousands of fitness and wellness experiences worldwide, helping people lead active, balanced lifestyles. Our platform makes discovering and enjoying activities simple, personalized, and joyful—whether it's fitness classes, self-care sessions, a healthy lunch, or a new adventure. Join us in shaping healthier, more vibrant communities around the globe. The Role You’ll Play You’ll lead a team of CRO focused on unlocking growth through experimentation. This role is less about coding, and more about leveraging analytics, insight, and testing strategy to spark discovery and deliver measurable impact across our web properties. • Own the CRO roadmap, guiding prioritization and execution of high-impact A/B tests across B2C and B2B experiences, • Lead with data: transform performance metrics and behavioral insights into clear hypotheses and winning strategies, • Collaborate with marketing, product, engineering, and regional teams to align testing with business goals, • Bring structure and clarity to complex findings, making results actionable for technical and non-technical stakeholders alike, • Champion rigorous QA processes to ensure smooth, scalable experimentation across browsers and devices, • Guide the implementation of winning variants into CMS platforms like WordPress or Contentful, • Continuously monitor and communicate the impact of tests, celebrating wins and learning from losses, • Inspire and develop a team of CRO Developers, creating a space where innovation, growth, and experimentation thrive Experience You Bring • 5+ years working in CRO, digital analytics, or web performance roles, • 2+ years leading teams, ideally within a testing or analytics function, • Hands-on experience with Optimizely (or similar platforms) and a data-forward mindset, • Proficiency in Google Analytics, Google Tag Manager, and SQL to turn insights into action, • Comfortable navigating CMS platforms to integrate winning experiences, • Skilled at distilling data into clear, compelling narratives that drive decisions, • Strong project management instincts with the ability to rally cross-functional teams, • A passion for continuous improvement, curiosity, and evidence-based thinking Have we piqued your curiosity? Sound like the role for you? We’d love to hear from you! Even if you’re not 100% sure about potential fit, we still encourage you to apply. We’re looking for the right person, not the perfect series of checkboxes. Playlist is an Equal Opportunity Employer. We highly value diversity at our company and encourage people of all different backgrounds, experiences, abilities and perspectives to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or other protected characteristics. By entering your email and phone number and submitting your application, you consent to receive emails, calls and SMS about your application and other roles at Playlist, including by auto-dialer. Message and data rates may apply. Opt-out or text STOP to cancel at any time. If you are a California resident or reside outside the United States then by submitting your application you confirm that you have read, understood, agree and - where applicable - grant your prior, free, informed and express consent for the processing of your personal information, including sensitive personal information, as described in our ___ or ___ (as applicable).

Reporting to Director of Marketing & Communications Salary £37,000 Hours 37 Location Hybrid with regular travel to our Leeds City Centre Office This is an exciting time to join the charity as we have recently launched our new long-term strategy, building on our ambitions to make an even bigger difference to the lives of people developing or dying from heart diseases. We are looking for someone to join our energetic, collaborative, and dedicated team. Someone who will contribute to our culture and have the drive and passion to help us achieve our ambitious goals. Job Description Working as part of the wider Marketing and Communications team and reporting to the Director of Marketing and Communications, the Digital Marketing Manager plays a central role in shaping and delivering Heart Research UK’s digital presence. This role drives digital growth, supporter engagement and brand visibility across all online channels. You will lead on the development and implementation of the digital strategy while also delivering hands-on activity that enhances our website, email programmes, paid advertising, SEO and digital user experience. Alongside this, the postholder will line-manage the Social Media Co-ordinator, ensuring our social channels and online community engagement meaningfully support our organisational goals and reflect our values. Key Responsibilities Digital Strategy & Campaign Delivery • Develop and implement a cohesive digital marketing strategy to grow online engagement, drive supporter acquisition and strengthen brand awareness., • Lead the planning, delivery and optimisation of digital campaigns across paid, organic, email and search channels., • Ensure all digital activity aligns with organisational priorities and delivers measurable impact., • Develop and monitor digital KPIs and ROI to guide decision-making and alongside our Data Analyst, report on performance. Website Management & Development • Oversee the day-to-day management and operational development of the Heart Research UK website (WordPress)., • Work closely with our external website providers to ensure the site remains secure, efficient, well-maintained and capable of supporting new developments., • Coordinate regular website content updates, ensuring accuracy, brand alignment and optimisation for web and mobile performance and user experience., • Use GA4, heatmaps and user insights to improve navigation, page performance, journeys and conversions. Email Marketing & Supporter Communications • Manage the development, build, design and delivery of email campaigns via Dot Digital., • Work alongside the CRM Manager to build email templates, automate journeys and ensure compliant and effective use of supporter information using a data-driven approach., • Carry out ongoing testing to improve open rates, click-through rates and conversions., • Evaluate email performance and use insights to enhance future communications. Paid Advertising, SEM & Google Programmes • Lead on Google Ads activity including Search, Display, Remarketing, Ad Grants and Performance Max (P-Max) campaigns., • Working with our external AdWords Consultant, you will help to deliver and optimise paid search activity to increase reach, quality traffic and supporter actions. Regularly test messaging, audience targeting and landing pages to reduce cost per acquisition and maximise campaign impact. Analyse and report on SEM performance, making strategic recommendations. SEO, AEO & Organic Search Growth • Lead on-page and technical SEO improvements across the Heart Research UK website., • Carry out keyword research, competitor analysis and content optimisation to enhance organic visibility. Apply AEO (Answer Engine Optimisation) best practices to support rich snippets, voice search and featured answers., • Oversee structured data, internal linking and accessibility standards to strengthen organic performance. Analytics, Tag Manager & Search Console • To retain a sound knowledge of Google Analytics (GA4) to provide commentary and monitor digital performance and user behaviour, producing insights and actionable recommendations., • Manage Google Tag Manager to ensure accurate event tracking, conversions and remarketing audiences., • Monitor Google Search Console to identify and resolve indexing, crawl or visibility issues., • Produce commentary and insight on digital performance for internal stakeholders and senior leadership teams. Content, Collaboration & Brand Growth • Work closely with the Social Media Co-ordinator and Press, PR and Media Co-ordinator to strengthen online brand visibility and ensure cohesive messaging across all channels. Develop content ideas, assets and digital stories that support campaigns, fundraising activity and organisational priorities., • Contribute to market research and insight development to help grow the charity’s digital brand presence. Support the development of an ambassador and influencer engagement programme to expand our reach and engage new audiences. Collaborate with the in-house graphic designer and wider teams to create compelling digital materials. Stay informed about digital trends, tools and best practice to ensure Heart Research UK remains innovative and competitive. Line Management • Line-manage, support and develop the Social Media Co-ordinator, overseeing their workload and performance and assisting in the development of a new long-term social media strategy., • Provide mentoring, constructive feedback and opportunities for professional growth., • Ensure social content and community engagement contribute effectively to campaign delivery and broader organisational goals. Required Key person requirements: • A degree in marketing or a related professional qualification (or equivalent experience)., • Previous experience in a similar digital marketing role, either in a commercial or third sector environment., • Hands-on experience managing WordPress websites, including content updates, UX optimisation and basic technical administration., • Strong working knowledge of Google Ads (including Search, Display, Remarketing and P-Max), Google Tag Manager, Google Search Console and GA4., • Proven experience in SEO and/or AEO with the ability to apply best practice to website content and structure., • Experience creating and delivering supporter or customer using emails a Email provider such as Dot Digital., • Confident line-management skills with experience supporting team members., • Strong project management skills with the ability to balance multiple deadlines and priorities., • Excellent copywriting and proofreading abilities with strong attention to detail., • Understanding of GDPR, PECR and Data Protection regulations relating to digital communications., • Strong communicator with the ability to build effective relationships across teams., • Experience using design tools (Adobe Suite or Canva) to create or edit digital assets., • Knowledge of CRM systems and experience working with segmented data., • Comfortable evaluating analytics, producing reports and making data-informed recommendations., • Ability to contribute creative ideas and solutions to enhance campaigns and overall digital performance. Desirable • Experience developing or managing ambassador or influencer relationships., • Previous experience working in a busy marketing and communications team., • Experience writing about health, research, or complex topics in a clear and engaging way., • Familiarity with charity fundraising, donor journeys and supporter engagement strategies. How To Apply Click the "Apply Now" button below. Please provide your CV and covering letter outlining how you meet the person specification. The closing date for applications is Thursday 18th December 2025.

Use tools like Google Analytics, Search Console, Ahrefs/SEMrush, and Screaming Frog to monitor performance.