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  • Digital Marketing Manager
    Digital Marketing Manager
    28 days ago
    £40000–£50000 yearly
    Full-time
    Barking

    Digital Marketing Manager (E-commerce) Location: London or Birmingham, UK Job Type: Full-Time, Permanent Work Arrangement: Office-Based Experience Required: 6–8 Years About Cake Craft Cake Craft is one of the UK's leading online retailers specialising in cake decorating, baking supplies, baking tools, partyware, and celebration products. Serving hobbyists, home bakers, and professional cake decorators alike, CakeCraft offers an extensive range of products through its e-commerce platform and is committed to delivering exceptional customer experiences, industry-leading product selection, and continuous innovation within the baking and celebration market. As we continue to grow, we are investing in building a best-in-class digital marketing function to accelerate customer acquisition, customer retention, brand growth, and online revenue across the UK. This is an exciting opportunity to join a growing e-commerce business and play a pivotal role in shaping its future digital marketing strategy and performance. The Opportunity We are seeking an experienced Digital Marketing Manager with a proven track record in e-commerce marketing. The successful candidate will be responsible for developing and executing the company's digital marketing strategy while building and managing a dedicated in-house marketing team. This is a hands-on leadership role requiring both strategic vision and operational excellence. The ideal candidate will have experience growing e-commerce brands, managing cross-functional marketing teams, and delivering measurable commercial results. Role Overview The Digital Marketing Manager will be responsible for developing and executing the overall digital marketing strategy for CakeCraft UK. The successful candidate will build processes, establish performance metrics, manage internal specialists, and drive sustainable growth across all digital channels. The role requires a hands-on leader who can combine strategic thinking with operational execution and create a high-performing digital marketing department from the ground up. While specialist resources will manage day-to-day SEO, content creation, email marketing, influencer marketing, and creative execution, the Digital Marketing Manager will provide strategic direction, operational leadership, and performance oversight across all functions. The role will focus on ensuring all marketing functions operate in a coordinated manner through structured planning, content governance, campaign management, and performance oversight. Key Responsibilities Digital Strategy & Growth · Develop and execute Cake Craft's digital marketing strategy aligned with business objectives and revenue targets. · Own digital marketing performance against revenue, customer acquisition, retention, and profitability goals. · Identify opportunities to increase online visibility, customer engagement, and sales performance. · Develop annual, quarterly, and monthly marketing plans aligned with commercial priorities. · Drive sustainable growth through data-driven decision-making and continuous optimisation. Content & Campaign Management · Own the end-to-end content planning and campaign execution process across all digital channels. · Develop and maintain an integrated marketing calendar to ensure consistent content publishing and campaign delivery. · Coordinate seasonal campaigns, product launches, promotional events, and brand initiatives. · Ensure alignment between SEO, content, email marketing, influencer activity, and commercial objectives. · Establish content workflows, approval processes, and campaign management frameworks. · Drive consistency in brand messaging, content quality, and customer communications across all customer touchpoints. Team Leadership & Department Development · Build and lead Cake Craft's digital marketing department from the ground up. · Establish workflows, reporting structures, and performance standards. · Build systems, processes, and governance required to scale the marketing function effectively. · Foster a collaborative, performance-driven culture focused on continuous improvement. · Support future recruitment and team expansion as the business grows. Essential Requirements · 6–8 years of digital marketing experience, preferably within an e-commerce or direct-to-consumer (D2C) environment. · Minimum 3 years of experience in a leadership or managerial role. · Proven experience managing and developing marketing teams. · Demonstrated success in driving online revenue growth and customer acquisition. · Strong understanding of digital marketing strategy, content management, campaign planning and execution, SEO, email marketing, influencer marketing, and conversion rate optimisation, with the ability to lead specialist teams across these functions. · Experience creating marketing processes, workflows, reporting structures, and scalable operating models. · Experience working with marketing analytics and performance reporting tools. · Experience leveraging AI-powered marketing tools, automation platforms, and analytics solutions to improve efficiency, content production, customer engagement, and marketing performance. · Commercially minded with a strong focus on ROI and business growth. · Excellent communication, leadership, stakeholder management, and project management skills. Preferred Experience · Experience working within direct-to-consumer (D2C) brands, e-commerce businesses, consumer products, FMCG, lifestyle, home décor, or home furnishings sectors. · Experience managing multiple digital marketing channels and cross-functional marketing teams. · Experience with Shopify or similar e-commerce platforms is advantageous. · Hands-on experience with Klaviyo, Google Analytics 4, Google Search Console, SEMrush, Ahrefs, and other digital marketing platforms. · Experience building teams, processes, reporting frameworks, and scalable marketing functions from the ground up. Key Performance Indicators (KPIs) The successful candidate will be measured on: · E-commerce Revenue Growth · Organic Traffic Growth · Return on Marketing Investment (ROMI) · Campaign Delivery & Execution Effectiveness · Content Publishing Consistency · Team Performance & Department Development What Success Looks Like Within the first 12 months, you will: · Build a structured and scalable digital marketing function. · Establish clear team structures, responsibilities, and reporting systems. · Implement a consistent content and campaign planning process. · Create a reliable publishing cadence across all key marketing channels. · Improve alignment between SEO, content, email, influencer, and creative functions. · Increase organic traffic, customer retention, and online revenue. · Deliver measurable growth in e-commerce sales and profitability. · Create a marketing operating model that supports the long-term growth of Cake Craft. Why Join Cake Craft? · Opportunity to build and lead a digital marketing department from the ground up. · High level of ownership and autonomy. · Direct impact on business growth and strategy. · Work with one of the UK's leading e-commerce brands in the baking and cake decorating industry. · Career progression opportunities as the business scales. Location Requirement: This is a full-time office-based role. Candidates must be willing to work from either our London or Birmingham office.

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  • Software Developer
    Software Developer
    1 month ago
    £15–£25 hourly
    Part-time
    Orpington

    Create and Evaluate Challenging Practical AI Prompts - Industry Practitioners Needed (English) • Machine Learning, • Posted Aug 22, 2026 Can AI Tackle Your Industry’s Most Complex Challenges? Help advance AI by creating practical, industry-specific prompts that test its capabilities. We are seeking experienced professionals based in the 𝐔𝐧𝐢𝐭𝐞𝐝 𝐊𝐢𝐧𝐠𝐝𝐨𝐦 to develop high-quality AI prompts informed by their industry knowledge and hands-on experience. As an Industry Practitioner, you will create realistic, domain-specific questions and scenarios that reflect the challenges professionals encounter in their work. You will also evaluate AI-generated responses for accuracy, relevance, clarity, and overall quality. You will review responses against established guidelines, identify errors or areas for improvement, and provide consistent ratings and feedback. Ideal candidates have strong analytical skills, excellent attention to detail, and proficiency in the required language. Your contributions will help improve the accuracy and effectiveness of advanced AI systems across a range of business and professional settings. 𝐏𝐫𝐨𝐣𝐞𝐜𝐭 𝐒𝐩𝐞𝐜𝐢𝐟𝐢𝐜𝐬: The freelancer will create realistic, work-related prompts that reflect tasks they may encounter in their day-to-day professional life. Each domain-specific prompt must meet the following requirements: ● State a clear objective. ● Specify the required inputs and expected outputs. ● Clearly define all constraints and requirements. ● Use consistent terminology and provide enough context to eliminate critical ambiguity. ● Be fully self-contained and not depend on unstated assumptions or information known only to the prompt creator. ● Represent a practical and authentic workplace task. ● Not be generated or written using AI tools. Submissions should reflect the freelancer's own knowledge, experience, and input. 𝐂𝐨𝐦𝐩𝐞𝐧𝐬𝐚𝐭𝐢𝐨𝐧: ● Prompt creation: $3 USD for each successfully completed prompt. The current average benchmark is 6 prompts per hour, or approximately 10 minutes per prompt. ● Response evaluation: $1 USD for each successfully completed evaluation. The current average benchmark is 12-20 cases per hour. ● Payments are calculated based on the total number of approved prompts and evaluations. Disclaimer: Each task/milestone activation guarantees a minimum payment of $5 USD, provided the freelancer meets the required SLA and successfully completes the assigned brief in accordance with the task requirements. 𝐏𝐫𝐞𝐟𝐞𝐫𝐫𝐞𝐝 𝐑𝐞𝐪𝐮𝐢𝐫𝐞𝐦𝐞𝐧𝐭𝐬: ● Must be an industry practitioner based in the 𝐔𝐧𝐢𝐭𝐞𝐝 𝐊𝐢𝐧𝐠𝐝𝐨𝐦 ● A practitioner in any of the following fields or domains: • Finance & Consulting, • Product & Design, • Data & AI, • Integrated Operations, • In personal entrepreneurship / Entrepreneurs, • E-Commerce and LIVE, • Marketing & Sales, • Content Creation / Content Creators, • Functions & Support, • KOL, • Others ● Preferably have hands-on experience using AI tools (e.g. ChatGPT, Claude, Gemini, Copilot, Codex, etc.) ● Native/fluent 𝐄𝐧𝐠𝐥𝐢𝐬𝐡 speaker ● Can communicate in English for communication across a global based team. Please submit your proposal, along with relevant highlights or samples from your experience for consideration. 𝐏𝐫𝐨𝐩𝐨𝐬𝐚𝐥 𝐏𝐫𝐨𝐜𝐞𝐬𝐬: To be considered for this project, the freelancer must complete this form (this will take less than 10 minutes to complete): https://forms.gle/LboWWQZ9pE76UN8t7 𝐀𝐜𝐜𝐞𝐩𝐭𝐚𝐧𝐜𝐞 𝐚𝐧𝐝 𝐂𝐨𝐧𝐭𝐢𝐧𝐠𝐞𝐧𝐜𝐢𝐞𝐬: • Please note that participation in this project is contingent upon successful completion of onboarding and available tasks to work on., • Freelancers are paper screened to ensure they are eligible for hire, • Offer is sent from the client once a freelancer is deemed eligible for hire 𝐍𝐞𝐱𝐭 𝐬𝐭𝐞𝐩𝐬: • Submit your proposal, • Complete the Google Form linked above, • Submitted responses will be reviewed, and only eligible candidates will be contacted, • If you receive an offer, provide documentation as requested to the Upwork Compliance team, • Accept your offer, • The hiring manager will contact you when they're ready for you to begin work 𝐂𝐨𝐧𝐟𝐢𝐝𝐞𝐧𝐭𝐢𝐚𝐥𝐢𝐭𝐲: As you go through the proposal process with this client, please keep in mind the confidentiality agreement in section 15 of the Upwork User Agreement. Note that any and all information received from or about this client is subject to the confidentiality agreement and may not be disclosed to anyone. Disclosure: All payments are split in half with the agency

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  • Market Research Analyst
    Market Research Analyst
    2 months ago
    £35000–£43000 yearly
    Full-time
    London

    Market Research Analyst – Charminar Restaurant Ltd About the Role Charminar Restaurant Ltd is expanding across London, and we are looking for a Market Research Analyst to help us understand customer behaviour, food trends, competitor activity, and opportunities for growth. This role is essential for improving menu performance, pricing strategy, marketing campaigns, and overall business expansion. Key Responsibilities • Analyse customer data from dine‑in, takeaway, Uber Eats, Deliveroo, and other platforms, • Research local market trends, popular cuisines, and emerging food preferences, • Conduct competitor analysis (pricing, menu items, promotions, customer reviews), • Evaluate the performance of existing menu items and recommend new dishes, • Track sales trends across branches and identify growth opportunities, • Prepare clear reports and insights for management, • Support marketing campaigns with data‑driven recommendations, • Monitor industry trends in the UK restaurant sector, • Maintain organised research documentation and dashboards Skills & Qualifications • Strong analytical and problem‑solving skills, • Proficiency in Excel, Google Sheets, and analytics tools, • Ability to interpret data and present insights clearly, • Excellent communication and report‑writing skills, • Knowledge of market research methods and basic statistics, • Experience in hospitality, retail, or food industry research is an advantage, • Ability to work independently and manage multiple tasks What We’re Looking For • Someone proactive, curious, and comfortable working with numbers, • A fast learner who understands customer behaviour and food trends, • Strong organisational skills, • A team player who can collaborate with marketing, operations, and management.

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