Account Director (Shopper / Experiential)
hace 2 días
Maidenhead
Our client are an industry leading experiential and shopper marketing agency who manage all in-store and out-of-store experiential events and activations for some of the most well known FMCG and retail brands. Role Purpose They’re now looking for a commercially driven, creatively minded Account Director with a passion for experiential marketing, social-first storytelling, and retail innovation. You’ll lead the strategic development and delivery of immersive brand experiences for major clients. From in-store activations to integrated experiential and social campaigns, you’ll bring brands to life while identifying new business opportunities, leading pitches, and growing account value. Key Responsibilities Client & Account Development • Own and grow a portfolio of key client accounts, managing relationships independently, • Identify opportunities to increase spend and expand services through strategic account planning, • Confidently lead client meetings, presentations, and budget discussions, • Develop proposals and solutions aligned to client objectives, brand strategy, and market insight, • Exceed agreed revenue and growth targets while managing objections effectively Sales, Pitches & Commercials • Articulate their proposition with confidence and impact, • Lead and contribute to pitches, proposals, and creative briefs, • Manage complex quotations, margins, and financial processes, supporting junior team members Internal Collaboration • Act as a key contact across Experiential and Smart Mass Sampling teams, • Work closely with Creative, Marketing, and Campaign Management to deliver high-quality work on time and on budget, • Ensure clear communication of KPIs, timelines, and commercial requirements Leadership • Coach and support junior team members, leading by example, • Champion collaborative working across departments and maintain strong internal relationships Experience & Skills • Proven account management experience, ideally within an experiential agency, • Strong track record of client growth and new business development, • Excellent presentation, communication, and organisational skills, • Commercially astute, collaborative, and able to manage multiple clients simultaneously, • Consistent history of achieving targets and identifying growth opportunities