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  • Digital Performance & CRM Manager
    Digital Performance & CRM Manager
    3 days ago
    Full-time
    London

    Reporting to the Head of Marketing and working alongside the Marketing Manager, you will play a key role in driving marketing performance across [Firmdale Hotels'](http://www.firmdalehotels.com) eleven properties in London and New York. Using data-driven insights, you will help grow customer acquisition and engagement across our hotels and restaurants through targeted digital marketing campaigns. You will thrive on working with large datasets, uncovering the stories behind the numbers and transforming them into actionable insights that drive performance. You will collaborate with teams across the business, from General Managers to Revenue and IT, connecting data points and developing a strong understanding of both our brand and our guests. ++RESPONSIBILITIES++ CRM & Email Marketing • Own the data integrity and performance of the Firmdale Hotels CRM database, implementing best practices for governance, auditing and data cleansing in partnership with the Marketing Manager., • Drive sustainable database growth across key customer touchpoints, identifying opportunities to enhance guest understanding while maintaining brand integrity and privacy standards., • Analyse audience and booking data to identify seasonal trends, customer behaviours and revenue opportunities, creating targeted B2B and B2C audience segments., • Partner with operational teams to optimise our integrations with wider group booking platforms (SevenRooms, OpenTable, Opera etc.) and leverage customer insights to increase opt-ins, engagement and retention., • Oversee third-party CRM integrations, ensuring data flows seamlessly and systems operate effectively., • Work closely with the Data Protection Officer (DPO) to ensure GDPR compliance and continuously improve data capture, management and retention processes. Paid Digital Marketing • Develop customer acquisition and retention strategies with individual performance metrics, analysis and campaign optimisation., • Support our external agencies with the planning, management and optimisation of paid media campaigns, including PPC, Google Hotel Ads, social media (Meta) and emerging AI-driven advertising platforms., • Monitor campaign performance, provide actionable insights and collaborate with agency partners to maximise return on investment., • Deliver analysis and reporting on all paid media activity, identifying opportunities to improve targeting, engagement and conversion. SEO, GEO & AI • Collaborate with our SEO agency and wider marketing team to improve organic visibility, onsite SEO performance and Generative Engine Optimisation (GEO)., • Lead evaluation of emerging AI technologies, recommending and implementing initiatives that enhance brand visibility across AI search platforms and improve marketing intelligence capabilities. Website & Digital Experience • Work with the Marketing Manager to support the ongoing optimisation of website structure, user experience and conversion performance., • Work with agency partners to refine analytics implementation and measurement frameworks., • Develop and maintain tracking standards, including UTM governance and campaign attribution., • Oversee website-related system updates and ensure digital platforms remain fit for purpose. Strategy, Insights & Reporting • Spearhead digital transformation initiatives seeking out new opportunities to develop and improve the digital marketing function., • Monitor and report on digital performance across the brand and individual hotels, analysing traffic, engagement, database growth, leads and conversions., • Develop and maintain a robust tracking strategy for all marketing campaigns and activations to ensure that we can measure performance across multiple channels (email, social, search, PR and website)., • Work closely with the revenue team to develop data-driven tactical strategies to increase bookings across the hotels at key times of the year and at key parts of the sales funnel, • Manage reporting dashboards and visualisation tools (GA4, TapClicks and other platforms), ensuring stakeholders have access to clear, actionable insights., • Oversee Google Tag Manager and ensure accurate tracking across all digital touchpoints., • Identify growth opportunities across rooms, restaurants, bars and wider hotel experiences through customer and performance analysis., • Communicate insight-led recommendations, successes and key learnings to stakeholders, helping shape future marketing strategy. ++Location and Hours:++ • 9am to 6pm Monday to Friday, based at our Head Office in Soho., • Comfortable working on-site across multiple hotel locations and maintaining a visible presence to embody and represent the brand. ++REQUIREMENTS++ • At least 5 years' experience in digital marketing, preferably in the luxury hospitality sector working across hotels and restaurants, • Strong knowledge of the Google Suite including GTM and GSC, • Comfortable working with large datasets and translating them into actionable recommendations, • Experience working with a restaurant reservation platform, preferably SevenRooms and/or OpenTable, • Strong understanding of Google Ads, SEO, GEO and paid search, • A good understanding of the evolving digital landscape, including AI, • Data-orientated and proactive, • A genuine interest in hospitality and design, • Highly organised with meticulous attention to detail, • Excellent communication and presentation skills

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  • Interim Hotel Procurement Specialist
    Interim Hotel Procurement Specialist
    3 days ago
    Full-time
    London

    INTERIM HOTEL PROCUREMENT SPECIALIST – LONDON HQ The Interim Hotel Procurement Specialist is responsible for leading the procurement function across the hotel portfolio, ensuring the business secures the right products, services, and supplier partnerships to deliver exceptional guest experiences while achieving commercial value. This role requires a commercially minded procurement professional with hospitality experience, strong negotiation skills, and the ability to drive cost efficiencies without compromising quality or brand standards. As an interim appointment, you will provide immediate expertise, review current procurement practices, identify opportunities for improvement, and support operational teams through a period of change and business transformation. THE STAGE IS SET The stage is set for something different. We don’t run conventional hotels; we build places with character and intent. What began as a small UK aparthotel portfolio has grown into a European collection recognised for design and atmosphere - and we’re now entering a new chapter. As we redefine the brand and evolve our identity, we’re focused on creating spaces that feel compelling, contemporary, and truly distinctive. Locke leads with bold expression; Cove by Locke refines that same spirit into a quieter, more streamlined approach. Guests come to rest, work, or escape. Comfort is a given - great beds, hot showers, genuine service. But we aim to create moments that feel memorable and a little unexpected, bringing back the sense of mood hospitality often lost. This is our backdrop. We’re on an exciting journey step on stage and play your part. THE WORK IN YOUR HANDS Lead procurement across the hotel portfolio, delivering commercial value while supporting operational excellence. Develop and implement sourcing strategies across key spend categories, driving cost efficiencies without compromising quality or brand standards. Build and manage strong supplier relationships, negotiate contracts, monitor performance, and mitigate supply chain risks. Partner with hotel operations to support day-to-day purchasing, property openings, refurbishments, and capital projects. Analyse spend, identify savings opportunities, and support budgeting, forecasting, and procurement reporting. Ensure purchasing activities comply with company policies, legal requirements, and sustainable procurement practices. Work collaboratively with Operations, Finance, Food & Beverage, Development, and Property teams to deliver procurement initiatives and continuous improvement across the business. THE FIRE YOU CARRY A proactive, can-do attitude with the confidence to take ownership and drive results. An entrepreneurial mindset with the ability to identify opportunities, challenge thinking, and create solutions. The ability to thrive in a fast-paced, ever-changing environment. Proven procurement experience within hospitality, hotels, serviced apartments, or a multi-site operational environment. A successful track record of developing procurement strategies that deliver commercial value, cost savings, and operational efficiencies. Demonstrated success in supplier negotiations, contract management, and strategic sourcing across multiple spend categories. Strong knowledge of hospitality procurement, including Food & Beverage, Rooms, Housekeeping, Engineering, IT, and Operational Supplies. Experience partnering with operational teams and managing multiple stakeholders across a complex, fast-paced business. The ability to analyse spend, identify opportunities, and implement continuous improvements that enhance performance and value. A commercial mindset with the drive to maximise opportunities and deliver meaningful impact. YOUR PROVEN TRACK Excellent commercial acumen with strong analytical and problem-solving skills. Outstanding negotiation, communication, and relationship-building abilities. Highly organised with strong project management skills and the ability to manage competing priorities. Experience using procurement systems, purchasing platforms, and Microsoft Office applications. Strong understanding of hospitality supply chains, supplier markets, and industry trends. The ability to work independently, adapt quickly, and deliver results in an interim role. A collaborative approach with the confidence to influence stakeholders at all levels. A passion for continuous improvement and delivering exceptional outcomes. WHAT WE LOOK FOR We’re here to rethink what a modern lifestyle hotel can be. That takes pace, creativity, and people who enjoy working with purpose. If you’re comfortable with change, motivated by ideas, and focused on crafting meaningful guest experiences, you’ll do well here. We value individuals who can hold a vision, appreciate atmosphere, and want their work to have impact. Skills can be taught. Mindset can’t. There’s no single template for success here - just the right approach and willingness to grow.

    No experience
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  • Property Acquisition Partner - Commission Only
    Property Acquisition Partner - Commission Only
    12 days ago
    £30000–£100000 yearly
    Full-time
    London

    Property Acquisition Partner - Commission Only (£500-£2,000 per Opportunity) Location: London Zones 1-3, with a focus on Prime Central London Contract: Self-employed independent contractor Compensation: Commission only Hours: Flexible Experience: At least one year of sales experience required Help Grow a Luxury Short-Stay Property Network MadeStays is a property-technology company and luxury short-stay platform trusted by more than 3,000 guests. We help owners and operators position their homes for the global luxury short-stay market. Our proposition combines distribution across more than 10 rental channels with interior-design and presentation consultancy, access to professional photography, editorial listing creation, connected booking technology and the coordination of five-star short-stay experiences. Suitable homes can be distributed through MadeStays.com and channels including Marriott, Airbnb, Booking.com, Vrbo, Google Vacation Rentals, Plum Guide, Blueground Secret Escapes & more. We are looking for commercially driven Acquisition Partners to identify and introduce suitable London property owners and operators. This is a flexible, self-employed and commission-only opportunity. There is no salary, guaranteed income, fixed schedule or guaranteed workload. Why Join MadeStays? • Earn £500-£2,000 for each successful qualifying opportunity., • Work flexibly around your existing career, business or commitments., • Source opportunities independently while accessing MadeStays’ technology-led property acquisition engine., • Use a dedicated platform to claim opportunities, record activity and manage your pipeline., • Receive structured onboarding, approved sales materials and support from MadeStays., • Increase your opportunity access through consistent activity, quality and results. What You Will Do As an Acquisition Partner, you will: • Identify suitable homes, owners and professional operators across London Zones 1-3., • Research and approach potential property partners., • Introduce the MadeStays proposition clearly and professionally., • Understand each prospect’s property, objectives and preferred level of involvement., • Explain how MadeStays could improve the property’s presentation, reach, booking management and guest experience., • Submit qualifying opportunities through the MadeStays platform., • Progress conversations towards an owner consultation and potential agreement., • Maintain accurate updates and dated next actions., • Work with MadeStays as properties progress through assessment, contracting and onboarding. Acquisition Partners cannot approve properties, select the final service model, change commercial terms, guarantee financial performance or enter into agreements on behalf of MadeStays. Build With Your Network - and Ours Develop opportunities through your own relationships and prospecting while gaining performance-based access to MadeStays’ property acquisition engine. The lead engine identifies and organises prospective opportunities by territory, providing eligible partners with a structured pipeline of owners and operators to claim, contact and progress. This is more than a static lead list. Opportunity ownership, communication history, activity and next actions are managed through one connected system. Access depends on opportunity availability, territory, performance, lead quality and compliance with the Acquisition Partner Agreement. A specific number of leads or successful outcomes is not guaranteed. What You Will Be Introducing MadeStays helps owners and operators improve how qualifying homes are positioned, presented, distributed, booked and operated. Our platform brings availability, bookings, guest communication, operational coordination and reported earnings into one place, giving property partners a more connected way to manage and grow their short-stay business. Owners can retain responsibility for delivering the physical stay while MadeStays manages the commercial marketing and booking layer. For suitable London homes, Fully Managed provides more comprehensive commercial and operational support. Every property assessed. Only qualifying homes published. Commission Commission is determined by the service model, exclusivity and property category: • £500 for an approved Marketing & Booking operator., • £1,000 for an exceptional Marketing & Booking operator, subject to written approval., • £1,000 for an approved Fully Managed property., • £2,000 for an exceptional Fully Managed property, subject to written approval., • Bespoke written commission for Fully Managed multi-property portfolios. MadeStays determines the final service model, property classification and applicable commission. Commission is earned and paid according to the current Acquisition Partner Agreement. Who We Are Looking For You must have: • At least one year of sales experience., • Confidence approaching property owners and business decision-makers., • Strong written and verbal communication., • The ability to work independently and manage a sales pipeline., • Good organisation and consistent follow-up habits., • Familiarity with London and and property marketing and its property market. Experience in estate agency, lettings, property sourcing, hospitality, recruitment, business development or another commission-led environment is particularly relevant. Existing property relationships are helpful but not required. How to Apply Apply through our partner page at https://madestays.com/partners/apply?src=indeed We will verify that you have at least one year of sales experience. Eligible applicants will then receive the Acquisition Partner Agreement, onboarding information and instructions for getting started.

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