London
STORE MANAGER – MSSY VINTAGE About MSSY & The Role: MSSY Vintage is a highly curated vintage fashion destination based in East London, specializing in elevated 90s and Y2K style. Inspired by a Pinterest-worthy, muted Euro-Y2K aesthetic, the store offers a carefully selected collection of vintage pieces and a highly personalized shopping experience, with styling support and outfit curation at the heart of its customer service. MSSY is seeking an experienced and commercially driven Store Manager to lead the store, with a strong focus on customer relationships, premium service, community-building, and long-term brand growth. Unlike traditional high-footfall retail environments, MSSY is built around a considered, relationship-led experience where success comes from fostering customer loyalty, creating a strong sense of community, and delivering an elevated in-store atmosphere. The Store Manager will take ownership of the store environment, team performance, customer experience, and operational standards, while helping to protect and evolve the premium positioning of the brand. This role requires someone who is proactive, commercially aware, operationally strong, and passionate about contemporary vintage fashion, culture, and exceptional retail service. Key Responsibilities: Commercial Performance & Store Ownership: • Take full ownership of overall store performance and profitability, • Drive weekly and monthly sales targets through strong floor leadership and commercial strategy, • Analyse customer behaviour, loyalty performance and product sell-through to identify growth opportunities, • Monitor KPIs closely and implement clear commercial action plans where required, • Balance commercial performance with long-term customer retention and brand positioning, • Identify opportunities to increase repeat custom, client engagement and customer loyalty, • Maintain strong awareness of payroll, store costs and operational expenditure Clientelling, Loyalty & Community: • Build and maintain strong customer relationships and an engaged client base, • Drive loyalty programme sign-ups, retention and repeat trade, • Coach the team on relationship-led selling and personalised customer interactions, • Identify VIP and returning customers and ensure elevated follow-up and service, • Create a strong sense of community around the store through activations, events and customer engagement, • Develop strategies that strengthen customer loyalty and long-term brand connection, • Ensure all customer communication reflects the tone and positioning of MSSY Customer Experience & Premium Service: • Lead a high-touch, premium customer experience at all times, • Create an elevated, welcoming and highly curated store environment, • Ensure every customer interaction reflects professionalism, confidence and brand alignment, • Encourage styling conversations and personalised service, • Handle customer concerns calmly and professionally while protecting brand reputation, • Maintain consistently high standards across all touchpoints within the store experience Team Leadership & Culture: • Lead, motivate and develop the store team day-to-day, • Set the tone for professionalism, energy and operational standards, • Foster a strong and collaborative team culture, • Deliver ongoing coaching, performance feedback and development support, • Identify underperformance early and manage consistently and fairly, • Recognise and encourage strong performance within the team, • Manage rotas, payroll and staffing responsibly and efficiently, • Lead by example in all areas of service, presentation and behaviour Visual Merchandising & Brand Presentation: • Oversee all aspects of visual merchandising and store presentation, • Ensure the store environment consistently reflects the premium positioning of MSSY, • Maintain exceptional standards across styling, layout, cleanliness and product presentation, • Position hero products and key categories strategically, • Balance aesthetics with commercial performance and customer flow, • React quickly to product performance, stock levels and customer demand Operations & Organisation: • Oversee opening and closing procedures, • Ensure all daily operational processes are completed accurately and efficiently, • Maintain exceptional organisation across both shop floor and back of house, • Monitor stock movement, deliveries and returns processes carefully, • Ensure all reporting, payroll and documentation is completed accurately and on time, • Maintain strong health & safety and compliance standards, • Communicate effectively with senior leadership regarding store performance and operational updates Brand Contribution & Strategic Growth: • Contribute ideas around activations, customer engagement and store experience, • Identify opportunities to elevate brand perception and strengthen customer loyalty, • Share customer insights, feedback and trend observations with senior leadership, • Act as a strong representative of the MSSY brand within the local market, • Support the continued growth and evolution of the business through proactive contribution and leadership About You: • Proven experience within a retail management role, ideally within premium fashion or contemporary retail, • Strong leadership skills with the ability to motivate and develop a team, • Commercially minded with a strong understanding of KPIs, customer behaviour and clientelling, • Naturally confident delivering premium customer service, • Strong understanding of relationship-led retail and loyalty-driven business models, • Highly organised and operationally strong, • Excellent communication and interpersonal skills, • Strong eye for visual presentation, styling and store atmosphere, • Proactive, adaptable and comfortable taking ownership within a fast-paced retail environment Job Type: Full-time Salary: £34,000.00 + bonus scheme Benefits: • Company pension, • Staff discount If you are passionate about elevated vintage retail, customer experience and community-led fashion environments, and want to play a key role within a growing contemporary brand, we’d love to hear from you.