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This role is unpaid with the potential for a paid contract after a 2 month review. We are looking for a Media & Digital Advertising Specialist to manage and optimise Shooni’s Google Ads and Meta Ads (Facebook & Instagram). This role is focused on driving high-quality website traffic, increasing online sales, and strengthening brand awareness through performance-led advertising campaigns. The ideal candidate has hands-on experience running ads for a fashion or e-commerce brand and understands how to combine creative, data, and trend awareness to deliver results. Key Responsibilities Plan, launch, manage, and optimise paid advertising campaigns across: Google Ads (Search, Shopping, Display, Performance Max) Meta Ads (Instagram & Facebook) Drive measurable growth in website traffic, conversions, and revenue Develop full-funnel strategies covering awareness, consideration, and conversion Analyse performance data and adjust budgets, audiences, creatives, and bidding strategies accordingly Implement retargeting and prospecting campaigns Collaborate with the creative team to brief and test ad creatives, copy, and formats Monitor ROAS, CPA, CTR, and other key performance metrics Stay up to date with platform changes, fashion e-commerce trends, and paid media best practices Provide regular performance reports and actionable insights Required Skills & Experience Proven experience managing Google Ads and Meta Ads accounts Previous experience working with a fashion, clothing, or e-commerce brand (strongly preferred) Strong understanding of paid social and paid search performance marketing Experience with conversion tracking, pixels, and analytics tools (e.g. GA4) Ability to interpret data and translate insights into clear actions Creative mindset with an understanding of visual branding and fashion marketing Strong organisational and time-management skills