Technical SEO Specialist (Next.js Directory Website)
hace 7 días
Newcastle upon Tyne
We are hiring a Technical SEO Specialist to work on a live, growing directory website built with Next.js. This is not a basic SEO role. The website already receives traffic and rankings — the focus is on technical SEO, structure, and scaling location-based pages across the UK. 🚀 About the Project We operate a location-based directory platform targeting UK cities (e.g. Sheffield, Barnsley, Rotherham, Chesterfield, etc.). The site is scaling quickly, and we need someone who can fix structural SEO issues and build a system that supports long-term growth across 50+ cities. 🔥 Key Challenges • Tag pages currently ranking instead of main city pages, • Duplicate content and canonical conflicts, • Large number of “crawled but not indexed” pages, • Scaling SEO across many city pages, • Improving internal linking between locations, • Ensuring a clean, long-term SEO structure🧠 Responsibilities, • Perform a real technical SEO audit (not generic reports), • Fix duplicate URL structures and canonical issues, • Implement proper redirect strategy (tag pages → main city pages), • Improve crawl efficiency and indexation, • Optimise city pages for rankings (without keyword stuffing), • Build scalable SEO structure for future city expansion, • Design internal linking strategy between locations, • Work alongside developer (Next.js environment)✅ Requirements, • Strong experience in technical SEO, • Experience with directory / marketplace / location-based SEO, • Deep understanding of:, • canonical tags, • crawl/index issues, • URL structures, • Google Search Console, • Ability to provide solutions, not just reports❌ Not Suitable If You, • Focus mainly on backlinks or link packages, • Use outdated SEO methods (web 2.0, directory submissions, etc.), • Provide generic SEO audits without clear actions🎯 What Success Looks Like, • Main city pages ranking (not tag pages), • Improved indexing across the site, • Stronger rankings across UK city keywords, • How would you fix tag pages ranking instead of main pages?, • What would your first 5 days look like on this site?