Digital Marketing Specialist
4 days ago
Glasgow
Job Title: Digital Marketing Specialist (PPC, SEO & Paid Social) Part Time Job type:Part-time Salary:Competitive (dependent on experience) Reports to:Head of Marketing About the Role We are seeking a results-drivenDigital Marketing Specialistwith strong experience acrossPPC, SEO and Paid Socialto join our marketing team. This part-time role involves managing paid campaigns across Google Ads, Meta Ads and Reddit Ads, as well as supporting SEO performance through technical audits, on-page optimisation and data-driven insights. The ideal candidate will bring35 years of experiencein a similar digital marketing role, with proven ability to deliver strong campaign results and actionable performance analysis. Key Responsibilities: Paid Search (PPC) • Manage and optimise Google Ads campaigns across Search, Display and Performance Max., • Conduct keyword research and refine targeting and bidding strategies., • Test and improve ad copy and landing pages., • Build and manage campaigns across Facebook and Instagram using Meta Ads Manager., • Leverage retargeting and lookalike audiences to meet campaign goals., • Run A/B tests to refine messaging and creative., • Support SEO activity aligned to organisational goals., • Carry out technical SEO audits and recommend improvements., • Optimise metadata, internal linking and on-page content., • Create performance dashboards and reports using GA4 and Looker Studio., • Track conversions and user behaviour across digital channels., • Analyse results to identify opportunities and performance issues., • 35 years experiencein PPC, SEO and/or Paid Social within a digital marketing role., • Strong experience withGoogle AdsandMeta Ads Manager., • Familiarity with Reddit Ads or willingness to learn., • Solid understanding of SEO principles and website optimisation., • Confident usingGA4, Looker Studio and Google Tag Manager., • Google Analytics (GA4) training or certification is desired., • Strong analytical skills with the ability to interpret data effectively., • Excellent written communication and attention to detail., • Able to manage multiple projects in a fast-paced environment., • A supportive and collaborative working environment., • Competitive salary and benefits package., • Well-being perks and additional holiday entitlement with service., • Opportunity to contribute to meaningful work that supports positive learning outcomes. JBRP1_UKTJ