Senior Programmatic & Media Operations Specialist
4 days ago
Uxbridge
BYD is a global leader in electric vehicles and clean energy solutions, with a clear purpose: to build a zero-emission future that reconnects humanity with nature. As BYD continues its rapid growth in the UK, we are building a best-in-class in-house media capability to drive brand awareness, consideration, and demand for our EV & PHEV portfolio. The Senior Programmatic & Media Operations Specialist will lead the planning, activation, optimisation, and operational management of BYD UK’s programmatic and digital media activity across Display, Online Video, Connected TV (CTV), Digital Out-of-Home (DOOH), and Digital Audio channels. Working closely with the wider Paid Media, Brand, PR, and Creative teams, this role will ensure programmatic media plays a central role across both upper-funnel brand campaigns and lower-funnel performance activity. This role will also play a key support function to the Head of Paid Media across wider media planning, campaign governance, reporting operations, financial administration, and cross-functional stakeholder management across all media channels excluding Paid Search and Paid Social. The ideal candidate will combine strong hands-on programmatic expertise with media planning, account management, and operational coordination experience. • Plan, launch, and manage programmatic campaigns across Display, Online Video, YouTube, and CTV., • Activate campaigns using DSPs such as The Trade Desk, Amazon, Quantcast, or equivalent platforms., • Translate brand and performance objectives into clear programmatic strategies., • Support integrated planning alongside Paid Search, Paid Social, OOH, and ATL activity., • Support campaign planning across both upper-funnel brand campaigns and lower-funnel performance activity., • Monitor and optimise campaigns to improve reach, frequency, CPM, CPV, CTR, and on-site performance., • Analyse performance data to identify insights and optimisation opportunities., • Own pacing, budget control, and delivery across campaigns., • Support weekly and monthly reporting across wider media activity., • Ensure campaign reporting frameworks and trackers are maintained consistently across the team., • Build and activate first-party, third-party, contextual, and geo-based audiences., • Support testing frameworks across formats, audiences, and creative., • Work with analytics partners to ensure accurate tracking and measurement., • Support campaign learning agendas and performance analysis across integrated media campaigns., • Provide feedback on creative performance and best practice across programmatic, digital and video formats., • Collaborate with Brand, PR, and Commercial teams on launches and always-on activity., • Help manage campaign workflows and creative delivery timelines alongside the Content Specialist., • Ensure campaign trackers and status sheets are maintained accurately across all live activity., • Coordinate with media owners, agencies, and external partners where required., • Support the Senior Paid Media Lead with the operational management of BYD UK’s wider media activity across all channels excluding Paid Search and Paid Social., • Own media finance processes across campaigns, including PO creation, invoice tracking, payment submissions, reconciliations, and budget management., • Maintain accurate campaign pacing, financial tracking, and delivery status across all active media activity., • Lead weekly reporting and campaign status cadences, ensuring all channel updates, trackers, and reporting are completed accurately and on time., • Coordinate campaign timelines, workflows, and deliverables across internal teams, media partners, agencies, and channel specialists., • Support integrated campaign planning and governance across brand and performance activity., • Work closely with the Content Specialist to manage creative workflows, asset delivery, approvals, and campaign readiness across all media workstreams., • 3-5+ years’ experience managing programmatic media campaigns, media planning, account management, or integrated media roles., • Hands-on experience with DSPs such as The Trade Desk, Amazon, DV360, or Quantcast., • Strong understanding of full-funnel programmatic media, and integrated media planning., • Strong analytical skills with advanced Excel / Google Sheets proficiency., • Understanding of tagging and google analytics., • Experience managing campaign financial processes including PO management, invoice tracking, payment submissions, and budget reconciliation., • Strong operational and project management skills with the ability to manage multiple campaign workstreams simultaneously., • Experience working across integrated media campaigns and coordinating multiple stakeholders., • Excellent organisational skills and attention to detail., • Strong communication and stakeholder management skills., • Experience in automotive or high-consideration categories., • Exposure to CTV and premium video environments., • Experience supporting large-scale brand or ATL campaigns., • Experience working in fast-paced in-house or agency environments., • Workplace Pension, • Private Healthcare, • Car Salary Sacrifice Scheme, • Competitive salary based on experience and qualification., • Team building events and employee learning opportunities. #J-18808-Ljbffr