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Work with management to define marketing needs for the restaurant and hotel, aligning with business goals, products, services, and customer groups. Conduct and analyse market research on customer preferences, dining trends, accommodation demand, and competitor activity; present findings and recommendations. Apply insights to improve menu promotion, room packages, pricing, and branding. Develop and manage digital marketing campaigns (social media, SEO, email, and online advertising) to increase dining and hotel bookings. Liaise with the team to ensure campaigns and materials reflect brand values. Monitor campaign performance, adjusting strategies to maximise engagement and bookings. Support brand growth through consistent messaging, local partnerships, and promotional events. Plan seasonal campaigns including festive menus, hotel packages, and festival-related promotions.