Search Engine Optimization Specialist
16 hours ago
Sunderland
Central Employment are working with an established Digital Creative Agency, as they look to appoint a Senior SEO Strategist. x 4 days in office, Wednesday WFH Circa £40k-£45k DOE Senior SEO Strategist: The ideal candidate should have a strong understanding of the search engine landscape, with the ability to develop and implement effective campaigns & client strategies, as well as drive link-building initiatives to improve organic search rankings. Responsibilities: • Build and maintain strong relationships with clients, understanding their needs, and delivering tailored SEO strategies to achieve their goals and drive results, • Plan, execute and monitor SEO campaigns across various search engines and platforms, • Conduct keyword research and analysis to identify relevant search terms and opportunities for optimisation, • Optimise ad copy and landing pages for maximum click-through and conversion rates, • Perform link audits and analysis to identify and resolve potential issues with client link profiles, • Conduct regular audits of our website to identify technical issues that may affect search engine rankings, • Develop and implement strategies for optimising website structure, page speed, and other technical aspects of SEO, • Work with developers to ensure that website code is optimised for search engines and that best practices are followed, • Monitor website performance metrics and use data to make data-driven decisions, • Stay up-to-date with the latest trends and best practices in technical SEO and search engine algorithms, • Collaborate, mentor and support other members of the marketing team to integrate multi-disciplinary initiatives with other marketing channels (e.g. social media, PR & content marketing, etc.) Senior SEO Strategist experience: • 3-5 years’ experience ideally within an SEO / Performance Marketing agency environment, • Experience in SEM and SEO, • Experience in a client facing role, • Strategically focused, • Strong analytical and problem-solving skills, • Excellent communication and interpersonal skills, • Experience with SEO tools such as Screaming Frog, Moz, SEMrush, and Google Analytics, • Knowledge of HTML, CSS, and other web development technologies is a plus