Senior Marketing Manager
5 days ago
£45000–£525000 yearly
Full-time
London
Job Ref: HON1076 Branch: Head Office Location: Head Office, London (Central) Salary/Benefits: Up to £50,000 per annum Contract type: Permanent Hours: Full Time Hours per week: 40 Posted date: 17/07/2026 Closing date: 28/08/2026 Senior Marketing Manager Location: London (hybrid) Reports to: Head of Marketing Direct report: Marketing Executive Brands: Honi Poke, Island Poke, Honi Sushi & virtual brands About the role We're one of the UK's fastest-growing poke and Japanese-inspired food groups, and we're looking for a Senior Marketing Manager to take our campaigns from idea to impact. This is a hands-on, execution-focused role with a strong digital centre of gravity: shipping campaigns, growing our delivery platform performance, launching new stores and menus, and keeping every digital touchpoint sharp and on-brand. If you like owning the numbers as much as the creative, and you're as comfortable in a Deliveroo back-office or a CMS as you are in a campaign brief, this one's for you. What you'll do Digital ownership • Own day-to-day website updates, online menu accuracy, and every digital brand touchpoint across all brands., • Manage web/dev contractors on production, site updates, and platform integrations., • Brief and manage design agencies, contractors and freelancers - quality-controlling creative output against concepts set by the Head of Marketing. Aggregators & performance marketing • Own day-to-day aggregator strategy and optimisation across Deliveroo, Uber Eats and Just Eat for all brands., • Manage offers logic, ad spend, listings, imagery and menu performance - track ROI and drive growth through structured testing., • Run paid social and CRM/email programmes, reporting performance against KPIs. Loyalty & CRM • Own delivery of the Honi Club loyalty programme - value proposition, rewards mechanic, data capture and launch., • Drive day-to-day CRM, lifecycle and email execution. Campaign delivery & activation • Own end-to-end execution of integrated campaigns across all brands and the marketing calendar., • Ensure consistent, high-quality execution across every customer touchpoint - in-store, digital, OOH and delivery. New launches • Lead delivery of new store openings, seasonal menu launches and grab-and-go relaunches., • Build campaign playbooks and store/menu activation toolkits to systemise future launches., • Deliver the catering proposition activation across customer-facing channels. Reporting & optimisation • Track campaign performance, sales uplift and footfall against agreed KPIs., • Provide regular performance snapshots to the Head of Marketing and CEO., • Spot and action quick wins across stores, channels and aggregators. Who you are Essential • 5+ years in marketing with a clear digital and performance bias - ideally in hospitality, food & beverage, retail or a fast-moving consumer brand., • Proven hands-on ownership of delivery aggregator platforms (Deliveroo, Uber Eats, Just Eat) - offers, listings, menu optimisation and paid placement., • Strong paid social experience (Meta, TikTok) - you've built, run and optimised campaigns yourself, not just signed off on agency decks., • Confident with CMS and website management (Webflow, WordPress, Shopify or similar) and comfortable directing developers without being one., • CRM and email marketing execution experience (Klaviyo, Braze, Mailchimp or similar) - segmentation, lifecycle flows, automation., • Fluent in the numbers: GA4, aggregator dashboards, campaign reporting. You can build a performance snapshot and explain what to do next., • Excellent project manager - multiple brands, multiple deadlines, no dropped balls., • A high standard for creative quality, and the ability to brief and push back on agencies to get there. Nice to have • Experience launching or running a loyalty programme or app., • Multi-site or franchise brand experience., • Working knowledge of design tools (Figma, Adobe CC) for reviewing and lightly amending assets. How you work • Bias to action - you'd rather ship, measure and iterate than polish forever., • Commercially minded - every campaign ties back to sales., • Comfortable with ambiguity and pace in a growing business., • A generous manager - you'll have a Marketing Executive reporting to you and you'll want them to grow. What we offer • Competitive salary of up to £50,000 a year reviewed annually., • Hybrid working - London office base, 4 days in the office and one day out., • 30 days holiday including bank holidays, increasing with length of service., • Free lunch every day and generous discount across all our brands for you and your friends and family., • Private health insurance and access to our Employee Assistance Programme., • Real ownership - this is a role with a broad remit and visible impact. You'll report into the Head of Marketing, and see your work land in stores within weeks., • Growth - a genuine path as the group scales., • A team that ships - small, senior, low-ego, and moving fast.
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