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Company Profile: Ocuco Limited is a leading software solutions provider in the eyecare industry, dedicated to helping eyecare professionals streamline their operations and provide exceptional patient care. With a global presence and a focus on innovation, Ocuco has built a reputation for delivering cutting-edge technology and outstanding customer service. OptiCommerce is part of the Ocuco group and is the leading independent digital marketing and web provider in the optical sector, with clients in the UK, Ireland, the Nordics region, Canada and the US. Job Description: Ocuco Ltd. is searching for a talented PPC Ads Analyst to join its vibrant, multinational Client Marketing team based in London. Reporting directly to the Head of Client Digital Marketing, the successful candidate will play a pivotal role in managing budgets and executing PPC campaigns across diverse channels and global markets. Occasional attendance at Optical Trade Shows across the UK may be required. This is a hybrid position, with a three-day office presence per week. Responsibilities: • Manage end-to-end campaign processes, including planning, implementation, and optimisation of account structure and all campaign parameters., • Monitor budgets and track KPIs to ensure the delivery of targeted outcomes, such as Conversions, CPA, Conversion Rate Optimization, and Customer Acquisition., • Develop and oversee remarketing and display campaigns to maximize engagement and conversions., • Collaborate closely with the web/creative team to enhance onsite conversions and user experience., • Utilize Google Analytics 4 to set up tracking and measure conversion metrics effectively., • Produce comprehensive channel reports and dashboards across various analytics platforms., • Stay abreast of search engine and PPC industry trends to inform campaign strategies., • Align strategic marketing objectives with paid ad activities in collaboration with marketing colleagues. The minimum requirements are: • 2+ years of experience in managing PPC campaigns, with a proven track record of delivering measurable ROI., • Minimum of 1 year of experience in agency or client PPC management., • Proficiency in Google Ads, Google Analytics 4, and Tag Manager., • Demonstrated ability to execute from brief to build to performance, including tracking and ROAS optimization., • Fluency in English (both verbal and written)., • Proactive, results-driven attitude towards all tasks., • Strong organizational and planning skills., • Advanced proficiency in Microsoft Office Suite. The ideal candidate will also have: • Experience with tracking through UTMs and data layers., • Proficiency in executing, analyzing, and reporting on Meta/LinkedIn ads., • Strong active listening skills and ability to work autonomously., • Ability to collaborate effectively with internal and external stakeholders., • Positive attitude and proactive approach to delivering high-quality results., • Prior experience in the healthcare or eyewear sectors would be advantageous.

About Us: Chery Motors Since it was founded, Chery has been dedicated to a technology-driven strategy, creating a vehicle brand with international competitiveness and influence as its corporate vision. Relying on the constant pursuit of technological innovation, Chery has become the first passenger vehicle enterprise in China to master the core technology of engines, gearboxes, chasses, platforms and new energy, and the first one in China to export vehicles, CKD parts, engines and vehicle manufacturing technology and equipment to overseas markets. Chery has always focused on developing domestic and international markets. Chery has continuously deepened its globalization through the implementation of product, localization and talent strategies. After more than 20 years of development, Chery’s sales and services network covers more than 80 countries and regions and has won the trust of 15 million consumers worldwide. Job Overview A Residual Value (RV) Manager is required to lead the strategy and analysis of vehicle residual values, ensuring optimal lifecycle profitability. This role is crucial in shaping vehicle pricing, lease terms, retail programmes and remarketing strategies while supporting key business decisions. Key Responsibilities: Residual Value Analysis: • Monitor and forecast residual values for new and used vehicles for all Chery brands., • Monitor and forecast residual values for new and used vehicles for competitor brands and models, including best practice analysis., • Analyse micro and macroeconomic trends and industry insights affecting vehicle depreciation., • Work with residual value setters, leasing, finance and retailers to optimise residual values., • Develop RV strategies for new models, ensuring competitive retail and lease pricing and fleet optimisation., • Use market intelligence tools and valuation datasets (e.g. Autotrader, CAP HPI) to assess future vehicle values., • Provide regular RV performance reports and recommendations to senior management., • Develop tools for vehicle depreciation and residual risk management., • Work closely with finance, sales, product, marketing and remarketing teams to align RV strategies with business objectives., • Maintain strong relationships with external partners, including fleet and leasing companies, auction houses, retailers, public relations and residual value setters., • Strong negotiation skills. Skills & Experience Required: • Industry Knowledge: Strong understanding of automotive finance, leasing, and remarketing processes., • Analytical Skills: Experience with data analysis, forecasting, and valuation tools., • Market Awareness: In-depth knowledge of UK automotive trends, residual value history, and economic impacts on RVs., • Commercial Acumen: Ability to balance risk and profitability in setting RV strategies., • Communication Skills: Comfortable presenting data-driven insights to senior stakeholders internally and industry bodies/customers externally., • Experience: Background in RV analysis, pricing, leasing and remarketing within the automotive industry within an OEM, fleet/leasing/finance company or residual value setter environment.