Integrated Brand Marketing Manager/Sr. Associate
hace 16 horas
New York
About the Role: We are looking for a highly analytical and deeply creative Integrated Brand Marketing Manager to bridge our brand storytelling, creative strategy, and performance marketing. In this role, you will be the ultimate guardian of our brand voice, ensuring we tell compelling stories across every touchpoint while bringing structure and momentum to our go-to-market campaigns. Our ideal candidate is an "analytical creative", someone who writes brilliant copy, ideates thumb-stopping content, and can just as easily dive into marketing metrics with our quantitative teams to turn data into actionable creative insights. You will manage our social media channels, lead external relationships with PR and paid ad creative agencies, and play a critical role in briefing and reviewing performance marketing creatives. If you are a strong communicator who loves turning brand vision into measurable growth, we want to meet you. What You’ll Do: Creative Strategy & Performance Marketing • Partner with our paid media and creative agencies to direct, project manage, and approve performance marketing creatives., • Lead the briefing, concepting, and copywriting for all performance marketing channels, ensuring our brand story translates into high-converting assets., • Join weekly performance syncs with quantitative partners to read, analyze, and translate campaign data into actionable creative strategy and future planning., • Package and deliver creative content to performance partners using our content workflow systems. Brand Storytelling & Social Media Management • Develop and manage a robust organic content calendar across Instagram, TikTok, Facebook, YouTube, LinkedIn, and emerging platforms., • Own community building by setting the tone for DMs, comments, and proactive social engagement., • Collaborate closely with the Founder/CEO to evolve our brand identity, amplify our story, and maintain a consistent voice across all customer touchpoints., • Write exceptional, brand-aligned copy for integrated campaigns, product launches, and everyday social engagement. Campaign & Project Management • Lead project management for product launches, major promotions, and seasonal events, keeping timelines, briefs, and deliverables on track across paid, organic, email, and web., • Manage email and SMS campaign timelines in partnership with the retention team, ensuring proper creative slicing and feedback loops., • Collaborate with ecommerce and in-house design teams to manage website content updates, task allocation, and feedback cycles. Agency & Partner Management • Serve as the day-to-day lead for external agency partners (creative, media, and PR), maintaining smooth communication and deadlines., • Lead strategy and communication for influencer and affiliate marketing, including gifting, ambassadors, and paid partnerships., • Own the PR and gifting strategy alongside our PR partners, approving media selections, influencer partnerships, and creative output. Requirements: • Experience: 3+ years in integrated marketing, brand marketing, or creative strategy, ideally at a consumer, DTC, or lifestyle/fashion brand., • The "Analytical Creative": You are equally comfortable brainstorming new campaign ideas, writing incredible copy, and interpreting performance data to drive strategic insights., • Data Fluency: Must be highly analytical, with a proven ability to understand marketing metrics, interpret data across advertising platforms, and collaborate with quantitative teams., • Platform Expertise: Deep understanding of social media trends, digital culture, and how to tailor creative for different channels (Meta, TikTok, YouTube, Pinterest)., • Relationship Management: Experienced in working with and managing external partners like PR, media, or production agencies, as well as internal creative teams., • Organization: Highly process-oriented with strong project management skills; able to juggle multiple timelines and deliverables in a fast-moving, high-growth environment., • Location: Must be able to commute to our office in Manhattan, New York. Preferred Qualifications: • Experience working specifically with lifestyle and fashion DTC brands., • Intermediate video editing skills or familiarity with tools like Canva, CapCut, or Adobe Creative Suite., • Experience with influencer outreach and affiliate performance tools/platforms., • Excited to play a highly cross-functional role with influence across product, growth, creative, and brand. Location: Manhattan, New York (On-site). Must be able to commute to our office in Gramercy Park. Expected Total Compensation Range: $100,000 - $135,000 Please note: You must attach a resume to be considered for this role.