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Job Description Summary #LI- Hybrid The Executive Director, Marketing Strategist will lead global marketing strategy for launch brands within neuromuscular and rare diseases, reporting to the VP of Marketing Strategy. As an internally and externally recognized marketing leader, this role serves as the single point of contact for Integrated Marketing, partnering closely with the General Manager to translate product strategy into differentiated, customercentric gotomarket plans. The Executive Director will drive decisionmaking in close collaboration with senior leadership and Centers of Excellence to orchestrate highimpact campaigns that deliver on critical business objectives, often navigating ambiguity. This position will be located in East Hanover, NJ or Cambridge, MA and will not have the ability to be located remotely. Relocation may be possible and requires necessary approval. This position will require up to 20% travel as defined by the business (domestic and/or international). Job Description Key Responsibilities: • Primary contact with Product General Manager and Integrated Product Strategy Team (IPST) to drive seamless alignment and consistency between the Product and Marketing functions in service of achieving the defined Product strategy objectives across the Integrated Marketing and Customer Experience Operations function, • Identify and embed brand-specific end-to-end HCP and patient domain expertise, to inform the go to market approach that drives customer (HCP and patient) behaviour change and market performance, • Directly manage, foster team development and oversee Patient & HCP marketers to drive excellence in developing the lead asset for HCP (e.g., CVA) and patient materials, • Share and incorporate knowledge on best practices to inform the integrated marketing strategy, while solving for complex problems often in ambiguity, • Oversee development of marketing strategy, priorities, and activities for one or more segments or channels; drive and measure brand performance; and effectively drive customer engagement across multiple stakeholders that are core to brand success, • Oversee field strategy alignment and coordination with Customer Engagement, • Influence while contributing to a high performing team culture that proactively and effectively interfaces between the pillars and key functions, • Ensure an integrated patient & HCP strategy is defined and delivered for the brand that will achieve the Product strategy and objectives; including resourcing required and budget, • Oversee agency (AoR) selection for marketing and partnering with Operations to maximize agency relationship(s), • Collaborate with Product and Global teams as appropriate on integrated plan and lead asset(s) Essential Requirements: • Bachelor's/undergraduate required; additional advanced education (MBA or certificates) preferred in related field Minimum of 10 years of directly related business experience in commercial Marketing in a regulated industry with US market launch experience required; experience in pharmaceutical/healthcare preferred • 5-10 years' experience in cross-functional areas such as Marketing, Sales, Market Access, and/or Patient services., • Experience in driving high performing brands in highly competitive categories within the US; recent launch experience for blockbuster specialty treatments preferred, • Demonstrated experience in utilizing data, insights, analytics, and behaviors into optimizing marketing performance and outcomes., • Understanding of complex brands within a specialty distribution with ability to navigate regulatory, compliance and legal environment to launch new programs, • Strong cross-functional leadership and ability to collaborate effectively with various stakeholders and teams including Product, Communications, Legal, Regulatory and Compliance, • Track record of attracting and developing talent and building high performing teams Desirable Requirements: • Rare disease area experience and therapeutic area experience within neuroscience &/or neuromuscular diseases, • Proven ability to leverage AI/agentic tools to drive improved effectiveness and efficiency Novartis Compensation Summary: The salary for this position is expected to range between $236,600 and $439,400 per year. The final salary offered is determined based on factors like, but not limited to, relevant skills and experience, and upon joining Novartis will be reviewed periodically. Novartis may change the published salary range based on company and market factors. Your compensation will include a performance-based cash incentive and, depending on the level of the role, eligibility to be considered for annual equity awards. US-based eligible employees will receive a comprehensive benefits package that includes health, life and disability benefits, a 401(k) with company contribution and match, and a variety of other benefits. In addition, employees are eligible for a generous time off package including vacation, personal days, holidays and other leaves. EEO Statement: The Novartis Group of Companies are Equal Opportunity Employers. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, sex, national origin, age, sexual orientation, gender identity or expression, marital or veteran status, disability, or any other legally protected status. Accessibility and reasonable accommodations The Novartis Group of Companies are committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, or to perform the essential functions of a position, please send an e-mail to or call +1(877)395-2339 and let us know the nature of your request and your contact information. Please include the job requisition number in your message. Salary Range $236,600.00 - $439,400.00 Skills Desired Agility, Asset Management, Business Strategy, Commercial Excellence, Cross-Functional Collaboration, Customer Orientation, Digital Marketing, Healthcare Sector Understanding, Influencing Skills, Inspirational Leadership, Marketing Strategy, Medical Affairs, Negotiation Skills, People Management, Priority Disease Areas Expertise, Product Lifecycle Management (PLM), Product Marketing, Product Positioning, Product Strategy, Revenue Growth, Stakeholder Engagement, Stakeholder Management, Strategic Partnerships, Value Propositions

Location: Pinebrook, NJ Opella is a global OTC & VMS company. About The Job The Director, Category Management plays a critical strategic leadership role within Qunol, responsible for shaping the long‑term category vision and elevating Qunol’s presence across the Vitamins, Minerals & Supplements (VMS) category, where Qunol is recognized as the #3 VMS player. This role drives enterprise level insights, leads customer-facing thought leadership, and influences both internal and retailer strategies to unlock sustainable category and brand growth. As the organization’s senior category strategist, you serve as the proactive trend‑finder and expert on emerging consumer, category, and competitive dynamics particularly within Qunol’s core growth spaces. You will partner closely with Sales, Sales Strategy, and Marketing to integrate category thinking into commercial planning, while also engaging directly with senior retail partners to shape their category strategies. This role blends strategic vision, analytical leadership, and hands‑on execution developing category frameworks, uncovering growth opportunities, and driving retailer‑ready recommendations that position Qunol as a best‑in‑class insights partner. Main Responsibilities Own and refine the long‑term VMS category vision, translating market trends, consumer shifts, and competitive activity into strategic direction that informs Qunol’s enterprise priorities. Build and deliver omni‑channel category strategies that drive sales, share, and retailer collaboration across both brick‑and‑mortar and digital channels with the ability to align senior stakeholders. Serve as Qunol’s senior subject matter expert on the VMS landscape. Define the enterprise insights learning agenda, guiding the use of syndicated data, shopper research, and advanced analytics to uncover growth opportunities and inform strategic recommendations for assortment, pricing, shelving, promotion, and whitespace expansion leveraging industry best practices. Lead shopper insights development in partnership with internal teams and external research agencies. Influence senior retail partners through category narratives, strategy frameworks, reviews, and Joint Business Planning inputs. Establish enterprise‑wide category merchandising principles and Best‑in‑Class shelving standards inclusive of planogram guidance, assortment optimization, adjacencies, and digital shelf strategy. Shape promotional strategy with Trade Marketing and Sales to evaluate market dynamics and promotional ROI. Lead cross‑functional alignment to embed category strategy into customer planning and enterprise decision‑making. Contribute to a high‑performance, collaborative culture through thought leadership and partnership. About You 10+ years of CPG industry experience (VMS, OTC, consumer health, or wellness strongly preferred) with a track record of category strategy leadership. Proven ability to translate complex datasets into strategic direction and influence senior stakeholders. Expert in syndicated data (Nielsen, IRI, NIQ), shopper panel insights, and advanced analytics. Exhibit the ability to lead the strategic direction of the Category Management function while operating independently, influencing direction, priorities, and best practice development across the organization. Strong retailer influence experience, including leading category reviews and guiding strategic direction with buyers and senior leadership. Experience developing and deploying enterprise‑wide shelving or planogram standards. Exceptional communication skills and advanced data storytelling capability. Strong collaboration skills with Sales, Marketing, Trade, Insights, and Finance. Experience with retailer specific shelving research. Exceptional communication and customer‑facing presentation skills, with proven ability to build fact‑based, visually compelling decks. Experience evaluating trade and promotional effectiveness preferred. Bachelor’s degree required; Master’s degree preferred. Compensation The salary range for this position is: $150,000.00 - $210,000.00 All Compensation will be determined commensurate with demonstrated experience. Employees may be eligible to participate in Company employee benefit programs. Additional benefits information can be found through the Link. North America Applicants Only EEO Statement Opella Inc. and its U.S. affiliates are Equal Opportunity and affirmative action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law. #J-18808-Ljbffr

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