Trabajos data analytics en Perth Amboy, NJ - Page 2Crear alertas

Job Description At Mindify Wellness and Care, we are at the forefront of compassionate and innovative mental healthcare. Our mission is to empower individuals on their journey to mental wellness by providing accessible, evidence-based services and fostering a supportive, stigma-free community. We leverage technology and a patient-centered approach to deliver exceptional care. We are seeking a talented and ethically-minded Paid Media Specialist to help us effectively reach those who need our support through strategic digital advertising across various platforms. Position Summary: The Paid Media Specialist at Mindify Wellness and Care will be responsible for the strategic planning, execution, and optimization of our paid advertising campaigns across Google Ads (Search, Display, YouTube) and social media platforms, primarily Facebook/Meta (Instagram, Facebook). This critical role involves driving awareness, lead generation, and patient acquisition, all while maintaining a deep understanding of the unique sensitivities and ethical considerations within the mental health industry. The ideal candidate will be highly analytical, creative, and passionate about connecting individuals with the care they need. Key Responsibilities: • Comprehensive Campaign Strategy & Management:, • Develop, implement, and manage integrated paid media strategies across Google Ads (Search, Display, YouTube) and social media platforms (Facebook, Instagram) to achieve Mindify Wellness and Care's marketing objectives (e.g., lead generation, patient inquiries, brand awareness, app downloads)., • Conduct in-depth keyword research for Google Ads, and thorough audience segmentation and targeting research for social media ads, all tailored to the mental health sector., • Structure campaigns, ad sets/groups, and targeting parameters for optimal performance and efficiency across both search and social channels., • Manage daily, weekly, and monthly budgets effectively across all platforms, ensuring maximum ROI and efficient spend., • Ad Creative & Copywriting for Both Channels:, • Craft compelling, compliant, and empathetic ad copy and headlines that resonate with individuals seeking mental health support, adhering strictly to advertising platform policies for sensitive categories., • Collaborate closely with our design and content teams to develop high-performing visual assets (images, videos) specifically optimized for the unique requirements of Google Display/YouTube and social media ad formats., • Implement rigorous A/B testing strategies for ad creatives, copy, landing pages, and bidding strategies to continuously improve campaign performance on both Google and social platforms., • Performance Analysis & Cross-Platform Optimization:, • Routinely monitor, analyze, and report on key performance indicators (KPIs) such as impressions, clicks, CTR, CPC, CPA, conversion rates, and ROI, specifically differentiating performance between Google and social channels., • Utilize Google Analytics, Google Ads, Facebook Ads Manager, and other relevant analytics tools to derive actionable insights and identify opportunities for optimization across all campaigns., • Proactively adjust bidding strategies, targeting, ad placements, and budget allocation on both Google and social platforms to maximize campaign effectiveness and achieve desired outcomes., • Identify and implement strategies to improve Quality Scores in Google Ads and relevance scores in Facebook Ads., • Compliance & Ethical Advertising:, • Stay rigorously up-to-date with Google Ads and Facebook/Meta advertising policies, especially those pertaining to healthcare, sensitive topics, and privacy (e.g., HIPAA compliance, special ad categories)., • Ensure all advertising campaigns are ethical, transparent, and do not make misleading or overly aggressive claims, maintaining a compassionate and trustworthy voice., • Maintain a sensitive and empathetic tone in all ad messaging, reflecting Mindify Wellness and Care's core values., • Integrated Reporting & Communication:, • Prepare clear, concise, and insightful performance reports for stakeholders on a regular basis (weekly, monthly, quarterly), providing a holistic view of performance across all paid channels., • Communicate campaign results, strategic recommendations, and market insights effectively to the marketing team and leadership., • Collaborate with other marketing team members (e.g., SEO, content, web development) to ensure integrated digital strategies and a cohesive user journey., • Industry Trends & Innovation:, • Continuously research and stay informed about the latest trends, best practices, and algorithm changes in Google Ads, Facebook/Meta Ads, and the broader digital advertising landscape., • Education: Bachelor's degree in Marketing, Advertising, Business, Data Analytics, or a related field., • Experience:, • 3+ years of hands-on experience managing and optimizing robust campaigns across both Google Ads (Search, Display, YouTube) and Facebook/Meta Ads (Facebook, Instagram)., • Prior experience in the mental health, healthcare, or wellness industry is highly preferred, demonstrating an understanding of sensitive topics and compliance., • Proven track record of driving measurable results (leads, conversions, ROI) through paid media campaigns., • Experience with conversion tracking setup and troubleshooting (Google Tag Manager, Facebook Pixel)., • Skills:, • Expert-level proficiency in Google Ads platform and Facebook Ads Manager., • Strong analytical skills with the ability to interpret complex data, identify trends, and translate insights into actionable strategies., • Excellent understanding of PPC (Pay-Per-Click), bid strategies, audience targeting, and conversion rate optimization (CRO) for both search and social., • Proficiency in Google Analytics for comprehensive reporting and analysis., • Exceptional written communication skills for crafting compelling and compliant ad copy for diverse platforms., • Ability to work independently and as part of a collaborative team., • Strong organizational skills and meticulous attention to detail, with the ability to manage multiple campaigns and budgets simultaneously., • Adaptability to a fast-paced environment and the rapidly evolving digital advertising landscape., • High degree of empathy and sensitivity when addressing mental health topics in advertising., • Certifications (Highly Valued):, • Google Ads Certifications (Search, Display, Video, Measurement) jhmVAaHEwI

Job Description Job Title: Sales and Marketing Manager / Lead Generator Lead Company: Garden State Brickface and Siding Location: Roselle, New Jersey (On-site/Hybrid Potential) About Us: Garden State Brickface and Siding has been a trusted leader in exterior home remodeling in New Jersey for decades. We specialize in high-quality brickface, stucco, stone veneer, and siding installation, committed to exceptional craftsmanship and outstanding customer service. As we look to innovate and grow, we are seeking a motivated and results-driven individual to spearhead our lead generation efforts, enhance our operational efficiency through technology, contribute significantly to our sales growth, and drive the expansion of our service offerings into new residential and commercial markets. Job Summary: We are seeking an experienced and dynamic Sales and Marketing Manager / Lead Generator Lead to develop, implement, and manage comprehensive marketing strategies focused on generating high-quality leads for our existing exterior remodeling services while also driving sales and marketing technology enhancements and leading the exploration and development of new service line opportunities, including commercial services. This role is crucial for driving current business growth, improving operational effectiveness, and positioning the company for future expansion. The ideal candidate will have a strong background in marketing, lead generation (residential and potentially commercial), sales technology, and business development, particularly within the home improvement, construction, or related service sectors. Key Responsibilities: * Marketing Strategy & Planning: * Develop and execute integrated marketing plans aligned with company goals and budget for existing and potential new service lines (residential and commercial). * Identify target customer segments within the New Jersey market for various service offerings. * Conduct market research to identify trends, competitor activities, and opportunities. * Lead Generation: * Design, implement, and manage multi-channel lead generation campaigns (digital and traditional). * Digital Marketing: Oversee SEO/SEM, paid social media advertising (Facebook, Instagram, etc.), email marketing campaigns, content marketing (blog posts, case studies), online directory listings (Angi, HomeAdvisor, Yelp), and website optimization for lead capture. * Traditional Marketing: Manage local advertising (print, radio, local publications), direct mail campaigns, lawn signs, and potentially home show/local event participation. * Develop and manage referral programs and community outreach initiatives. * Lead Management & Nurturing: * Implement and manage processes for capturing, qualifying, and tracking leads using a CRM system. * Develop lead nurturing sequences to engage prospects throughout the buyer's journey. * Ensure timely distribution of qualified leads to the sales team. * Sales & Marketing Technology Integration: * Lead end-to-end digitization, automation, and integration of sales and marketing tools including but not limited to LeapPro/Sales Pro, DialPad.AI, Google platform tools (Analytics, Ads), and Meta platform tools (Ads Manager, Business Suite) to enhance efficiency, data accuracy, and workflow automation. * Identify and evaluate new technologies that can improve sales and marketing performance. * New Service Line Development: * Lead the strategic development, market viability assessment, and potential market introduction of new service lines. * Explore residential opportunities including, but not limited to, interior home remodeling, comprehensive home maintenance packages, and recurring services (landscaping/snow removal, gutter maintenance). * Lead the development of commercial service offerings and cultivate relationships with potential commercial partners (e.g., property managers, builders, HOAs). * Develop initial marketing and sales strategies for approved new service offerings. * Sales Support: * Collaborate closely with the sales team to understand lead quality requirements and conversion challenges. * Provide marketing materials and support needed for sales presentations. * Analysis & Reporting: * Monitor, analyze, and report on the performance of all marketing campaigns, lead generation activities, and technology implementations (website traffic, lead sources, conversion rates, cost-per-lead, cost-per-appointment, cost-per-sale, ROI). * Utilize data insights to continuously optimize strategies and tactics. * Manage the marketing budget effectively, ensuring maximum return on investment. Required Qualifications & Skills: * Proven experience (3-5+ years) in a marketing and lead generation role, with demonstrable success in increasing qualified leads. * Strong understanding of both digital marketing channels (SEO, SEM, Social Media, Email) and traditional marketing tactics. * Experience within the home improvement, construction, remodeling, or a related B2C service industry is highly preferred. * Proficiency with CRM software (e.g., Salesforce, MarketSharp, BuilderTrend, or similar) and marketing automation tools. * Experience with website analytics tools (e.g., Google Analytics). * Excellent analytical skills with the ability to interpret data and make data-driven decisions. * Strong project management and organizational skills. * Excellent written and verbal communication skills. * Self-starter with a results-oriented mindset and the ability to work independently and lead initiatives. * Familiarity with the New Jersey residential market; commercial market familiarity is a plus. * Bachelor’s degree in Marketing, Business Administration, or a related field (or equivalent practical experience). Preferred Qualifications: * Experience with sales/marketing technology implementation, integration, and automation projects. * Experience or demonstrated aptitude in business development, new product/service evaluation, or market expansion strategy (including commercial markets). * Direct experience managing paid advertising budgets (Google Ads, Facebook Ads). * Experience with specific tools mentioned: LeapPro/Sales Pro, DialPad.AI, advanced features of Google and Meta advertising platforms. * Experience managing or participating in home shows and local events. * Basic graphic design or content creation skills are a plus. * Previous experience in a sales role is advantageous but not required. Compensation & Benefits: * Competitive salary commensurate with experience and the expanded scope of responsibilities. * Performance-based bonus potential tied to lead generation, sales targets, and potentially new initiative milestones. * Comprehensive benefits package (details to be discussed). * Opportunity to make a significant impact on a well-established local company during a period of innovation and growth. To Apply: Interested candidates should submit their resume and a cover letter outlining their relevant experience and why they are a good fit for this dynamic role at Garden State Brickface and Siding. Please highlight your specific achievements in lead generation (residential and/or commercial), technology implementation, and any experience relevant to service line expansion. Equal Opportunity Employer: Garden State Brickface and Siding is an equal opportunity employer and values diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.