General Manager
3 days ago
New York
Job Description About Us Pearl is AI for professional services at global scale—combining advanced AI with verified human expertise to deliver help that's accurate, accountable, and fast. Since 2003, our network has connected millions of customers with licensed professionals across 196 countries, making real expertise available anytime, anywhere. Our Values • Data driven: Data decides, not egos, • Courageous: We take risks and challenge the status quo, • Innovative: We're constantly learning, creating, and adapting, • Lean: We focus on customers, using lean testing to learn how to serve them best, • Humble: Past success is not a guarantee of future success The Opportunity Pearl operates a large consumer marketplace that connects people with independent professionals. We are now building a B2B business to help those professionals acquire clients and grow their own solo practices. This role is the General Manager of that B2B business. You will own the end-to-end strategy, execution, and P&L for our B2B portfolio — building the go-to-market engine that will take the business from early revenue to a $100M+. This role is equal parts strategy and hands-on execution, designed for a leader who thrives in ambiguity. What You'll Own General Management & P&L • Full ownership of the B2B business, including P&L, pricing, packaging, and the growth roadmap., • Accountability for scaling the business from early revenue to $100M+ over time by building a repeatable go-to-market model and a strong operating foundation., • Design, build, and scale an end-to-end GTM engine across acquisition, activation, conversion, retention, and monetization, ensuring tight alignment between product, marketing, sales, and customer success, • Develop and operationalize a repeatable vertical launch playbook, from market selection and positioning through execution, measurement, and iteration, • Anticipate market and customer inflection points, proactively evolving GTM strategy using leading indicators and pattern recognition—setting direction based on what's coming next, not just reporting on what's already happened, • Partner closely with Product, Engineering, Business Development, Operations, and executive teams to identify and launch AI-driven capabilities that materially improve customer outcomes and unit economics., • Influence product and platform roadmaps to ensure GTM and business economics are tightly integrated, • Establish operating cadence, KPIs, and governance that enable fast execution without unnecessary bureaucracy, • Be the "glue" that fosters alignment and connectivity via strong communication, change management, and knowledge management practices down and across team hierarchies., • Represent Pearl externally with partners, at conferences, and within the independent professional ecosystem, • Build strategic partnerships that accelerate distribution, credibility, and adoption What Success Looks Like First 90 Days • Deep understanding of the customer, market, product, and revenue mechanics, • Identification and activation of the highest-impact near-term revenue levers, • Demonstrable acceleration in acquisition, conversion, and revenue velocity, • Early proof points that the vertical playbook is repeatable, • A validated path toward unlocking the broader $100M+ opportunity, • Pearl positioned as a category-defining platform for independent professionals The Ideal Candidate Required Experience • GM- or VP-level leader with full P&L ownership, • Proven experience scaling a B2B, SaaS, marketplace, or platform business from early revenue to tens of millions, • Deep understanding of SMB, microbusiness, or solo professional markets, • Hands-on GTM operator with experience building acquisition and conversion engines, • Experience at companies serving independent professionals or small businesses (e.g., Intuit, Shopify, Square, Toast, GoDaddy, or similar), • Experience launching new verticals or business lines from scratch, • Entrepreneurial, high-ownership mindset with a bias for action, • Comfortable with ambiguity and capable of bringing clarity quickly, • Data-driven, customer-obsessed, and outcomes-oriented, • Marketplace, lead-generation, or freemium business model experience, • Experience in legal tech or related vertical SaaS markets serving independent professionals, • Founder experience with strong learning velocity, • True ownership: a GM role with real authority and accountability, • A massive market opportunity at the intersection of AI and independent professionals, • Ability to shape product, GTM, and team from the ground up, • Backed by an established consumer platform California, Florida, Georgia, Idaho, Illinois, Massachusetts, Michigan, New Jersey, New York, North Carolina, Ohio, Oregon, Pennsylvania, Texas, Virginia, Washington, and Wisconsin. Pay Transparency Pearl will provide pay transparency information upon application to those in qualifying jurisdictions. Employment is with JustAnswer LLC, a Pearl company. Our Commitment to an Inclusive Workplace We welcome people from all backgrounds who seek the opportunity to help build a future where professional services are readily available to all. If you have curiosity, passion, and a collaborative spirit, come work with us. Pearl is committed to an inclusive workplace. Pearl is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, disability, age, or other legally protected status. AI Disclosure & Informed Consent Artificial intelligence (AI) technology may be used during the hiring process to record, transcribe, analyze, and rank interview responses. By submitting your application and participating in the interview process, you acknowledge and consent to the use of AI technology in the hiring process. For more information see our AI Disclosure and Consent Policy. #LI-Remote