Senior Manager of Digital Product
29 days ago
Atlanta
Job Description At Weezie, we make towels and robes worth celebrating, and we are on a mission to bring delight to life’s everyday moments. As a rapidly growing luxury home brand, we are building a high-performing team to help us scale from a beloved direct-to-consumer startup into a household name. We’re looking for a Senior Manager of Digital Product to bring Weezie’s digital presence to life - owning the strategy and execution of product launches, promotions, and site merchandising that result in seamless, high-converting customer journeys. Reporting to our Director of Digital Product, this is a high-impact role that requires close collaboration with Marketing and Merchandising teams to ensure campaigns and launches translate into the digital experience. This role will lead go-to-market execution, site merchandising, and performance optimization across our Shopify Plus site. What You’ll Do • Own digital GTM strategy and execution for product launches, seasonal campaigns, and promotions, • Define site merchandising strategy across homepages, PLPs, and PDPs, ensuring the approach reflects the brand and the “why” behind each product and campaign as well as inventory investments & constraints, • Manage and develop two direct reports, providing clarity, accountability, and mentorship, • Manage all promotional site execution including set-up, QA, validation, and go-live, • Provide weekly and monthly reporting on site performance, including collections, PLPs, and PDPs, leveraging insights to optimize site structure, merchandising, and content, • Identify opportunities for A/B testing and CRO improvements, and partner with leadership to prioritize the A/B testing roadmap, • Lead traditional product work - defining development work, building product specifications, feature documentation and identifying/sharing website bug issues for resolution in conjunction with our outsourced development agency, • Own product discovery touchpoints- collection pages, landing pages, filtering, checkout, search, post-purchase & upsell, • Oversee tech stack & relationship with Shopify Apps (ie Site Merch tools, Shipping & Script platforms, Registry, etc) and identify / research needs to drive incremental efficiency in process and business ROI, • Partner with the Director of Digital Product on feature specifications, QA, handoff to the development agency, and long-term roadmap planningKPIs, • Revenue per Session, • Engagement (Clicks), • Add to Cart Rate, • Conversion Rate per page type : Collection/PLP, PDP, Blog, HP, • Units per Transaction Who You Are, • 5-7 years of experience in digital product, eCommerce, or merchandising, • At least 1 year of people management experience, • Experienced with Shopify Plus and site merchandising tools a plus, • A detail-oriented executor who thrives on managing complexity and competing priorities, • Analytical mindset with comfort using BI tools to synthesize and analyze site performance data, • A positive, team player who excels at collaboration, communication, and stakeholder management, • Curious, innovative, and growth-minded - always looking for ways to improve, contribute new ideas, and expand your impactWhat You Can Expect, • Hybrid work environment: You will work from our Westside Provisions District corporate office Tuesday to Thursday, and will have periodic visits to our fulfillment center in Austell, • A team that works hard but knows how to #enjoythestay, • Unlimited PTO plus remote work during July 4th week and an office closure the week after Christmas, • Summer Fridays with a 1 pm close during the summer, • Anniversary gifts, including a $3,000 travel credit after 3 years of service and a 5-week paid sabbatical after 5 years of service, • Medical, Dental, and Vision insurance, • 401(k) plan, • Generous Weezie product gift and discount for yourself, friends, and family, • Paid Parental Leave Weezie is an Equal Opportunity Employer that participates in E-Verify. Offers of employment are conditioned upon successfully passing a background screening. Powered by JazzHR j8pnn2u8hx