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Job Description DUTIES AND KEY RESPONSIBILITIES: 1. Strategic Planning: • Develop and implement strategic marketing plans aligned with organizational objectives., • Identify market trends, competitive landscape, and opportunities to position the organization effectively. 2. Team Leadership: • Lead, mentor, and manage a team of marketing professionals., • Foster a collaborative and high-performance culture within the marketing department. 3. Marketing Policies and Procedures: • Develop, implement, and maintain marketing policies and procedures., • Ensure compliance with industry regulations and ethical standards. 4. Brand Management: • Oversee the organization's brand strategy and ensure consistent messaging across all channels., • Maintain brand integrity and positioning in the senior living market., • Implement brand guidelines and standards across all marketing channels. 5. Campaign Development: • Create and execute integrated marketing campaigns to drive brand awareness, lead generation, and resident acquisition., • Collaborate with the marketing team to develop marketing material. 6. Digital Marketing: • Lead digital marketing initiatives, including online advertising, social media, blogs and email marketing., • Stay abreast of digital marketing trends and implement innovative strategies. 7. Website Management: • Oversee the strategic development and maintenance of the organization's website, ensuring it aligns with brand standards and effectively communicates key messages., • Collaborate with web development teams and vendors to implement enhancements, optimize user experience, and incorporate the latest technologies., • Lead the creation and execution of a comprehensive content strategy for the website, including relevant and engaging content that appeals to the target demographic., • Ensure website content remains current, accurate, and reflects the organization's values and services., • Focus on enhancing the overall user experience on the website, optimizing navigation, and ensuring accessibility for all users, including seniors and their families. 8. Public Relations: • Develop and maintain relationships with media outlets, industry influencers, and community partners., • Oversee public relations efforts to enhance the organization's reputation. 9. Market Research: • Conduct market research to identify target demographics, assess customer satisfaction, and make data-driven marketing decisions., • Utilize research findings to refine marketing strategies. 10. Budget Management: • Develop and manage the marketing budget, ensuring cost-effectiveness and maximum return on investment., • Monitor and report on key performance indicators related to marketing initiatives. 11. Collaboration: • Collaborate with cross-functional teams, including sales, operations, and executive leadership, to align marketing efforts with overall business goals. 12. All other tasks as assigned by COO.