Director of Digital Marketing, Recruitment & AI Strategy
3 days ago
Buffalo
Pay: $70,000.00 - $105,000.00 per year Job description: Buffalo Homecare Inc. Buffalo Transportation Inc. WNY Bus Co. Ontario Bus Inc. Location: Buffalo, NY Position Type: Full-Time Salary: $70,000 - $105,000 annually About Us We are a growing group of healthcare and transportation companies serving Western New York. Our organizations provide home care, non-emergency medical transportation, school transportation, and related services. We are seeking a highly motivated and experienced professional to lead all digital marketing, employee recruitment, advertising, branding, and AI initiatives across multiple companies. This is a senior leadership role responsible for generating customers, recruiting employees, increasing brand awareness, and implementing AI-powered solutions to drive growth and efficiency throughout the organization. Position Summary The Director of Digital Marketing, Recruitment & AI Strategy will oversee all digital advertising, social media, content creation, employee recruitment marketing, lead generation, brand management, and AI implementation efforts for: • Buffalo Homecare Inc., • Buffalo Transportation Inc., • WNY Bus Co., • Ontario Bus Inc. The ideal candidate is highly creative, data-driven, technologically advanced, and experienced in using AI tools to scale marketing and recruitment efforts. Key ResponsibilitiesDigital Advertising & Lead Generation • Create, manage, and optimize advertising campaigns across:, • Facebook, • Instagram, • Google, • YouTube, • LinkedIn, • TikTok, • Generate qualified leads for:, • Home Care Clients, • Transportation Services, • School Transportation Contracts, • Community Partnerships, • Monitor advertising budgets and maximize return on investment (ROI)., • Develop lead-generation funnels and customer acquisition strategies., • Track campaign performance and provide monthly reporting. Employee Recruitment & Workforce Marketing • Develop and execute recruiting campaigns for:, • Home Health Aides (HHAs), • Personal Care Aides (PCAs), • Drivers, • Nurses, • Dispatchers, • Administrative Staff, • Manage recruiting advertisements across:, • Indeed, • Facebook Jobs, • LinkedIn, • ZipRecruiter, • Other recruiting platforms, • Create innovative recruitment strategies to attract and retain top talent., • Improve applicant flow and hiring conversion rates. Social Media & Brand Management • Manage and grow all company social media platforms., • Create engaging content including:, • Videos, • Reels, • Graphics, • Employee Spotlights, • Customer Testimonials, • Community Outreach Campaigns, • Build brand awareness and online engagement., • Monitor and respond to online reviews and customer inquiries., • Ensure consistent branding across all companies. Content Creation & Marketing Materials • Produce professional marketing content., • Create digital and print marketing materials., • Develop email marketing campaigns., • Manage website content and digital assets., • Coordinate photography and video production projects. AI Strategy & Business Automation (Mandatory) • Implement AI-driven marketing, recruiting, and operational solutions., • Utilize AI tools to improve efficiency, content creation, lead generation, and recruiting outcomes., • Develop AI-powered workflows and automation systems., • Train departments on AI best practices and emerging technologies., • Continuously evaluate new AI platforms and identify opportunities to improve business performance. Analytics & Reporting • Track key performance indicators (KPIs)., • Analyze campaign and recruiting performance., • Measure cost-per-lead and cost-per-hire metrics., • Provide executive-level reports and strategic recommendations. Required Qualifications • Bachelor's Degree in Marketing, Communications, Business, or related field (preferred)., • Minimum 5 years of experience in digital marketing, advertising, and social media management., • Proven success managing multi-platform advertising campaigns., • Experience generating customer leads and employee applicants through digital marketing., • Strong understanding of Facebook Ads Manager, Google Ads, LinkedIn Ads, TikTok Ads, and social media analytics., • Excellent written and verbal communication skills., • Strong project management and organizational abilities. Artificial Intelligence Experience (Mandatory) Candidates must demonstrate professional experience using AI technologies to improve marketing, recruiting, and business operations. Required experience includes: • ChatGPT, • Claude, • Gemini, • Perplexity, • Canva AI, • Midjourney or equivalent AI image-generation tools, • AI-powered marketing automation platforms Must be able to: • Create AI-assisted marketing campaigns., • Develop AI-generated content and advertising materials., • Build AI-powered recruiting funnels., • Implement workflow automations., • Use AI to analyze data and improve decision-making., • Stay current with emerging AI technologies and industry trends. Preferred Qualifications • Experience in healthcare, home care, transportation, or logistics industries., • Graphic design experience using Canva or Adobe Creative Suite., • Video editing and production experience., • Website management and SEO experience., • CRM and marketing automation experience., • Experience implementing AI-powered business systems and chatbot technologies. Compensation & Benefits • Base Salary: $70,000 - $105,000 annually, • Quarterly Performance Bonuses, • Paid Time Off, • Health Benefits, • Professional Development Opportunities, • Opportunity for advancement within a rapidly growing organization How to Apply Please submit: • Resume, • Portfolio of marketing and advertising campaigns, • Examples of social media accounts managed, • Examples of AI tools and automations implemented, • Salary requirements, • References We are looking for a results-driven leader who can leverage digital marketing, recruitment strategies, and artificial intelligence to accelerate growth across multiple successful organizations in Western New York Benefits: • Health insurance, • Paid time off Experience: • AI: 3 years (Required), • Digital marketing: 3 years (Required) Work Location: In person