Marketing Manager
hace 5 días
New York
POSITION PURPOSE: The Marketing Manager will oversee the development, coordination, and execution of marketing initiatives and brand collateral across Casa Cipriani and its associated business divisions, including Private Membership Clubs, Residences, Hotels, Restaurants, Spas, Event Spaces, and other hospitality offerings. The role will primarily support Casa Cipriani New York and Casa Cipriani Milano, with responsibility for expanding to Casa Cipriani Miami, including Casa Cipriani Residences Miami, upon opening, as well as future Casa Cipriani developments. Working closely with the Managing Director, respective General Managers, senior leadership, internal departments, ownership, developers, and external creative partners, the Marketing Manager will ensure that all communications and visual materials are developed to the highest standards and remain consistent with Cipriani’s brand identity, positioning, tone of voice, and aesthetic. The ideal candidate will bring luxury hospitality marketing experience with exposure to residential sales marketing, private membership clubs, and hotel marketing. ESSENTIAL FUNCTIONS AND DUTIES: Brand Marketing & Communications • Oversee marketing initiatives across Casa Cipriani’s Clubs, Residences, Hotels, Restaurants, Spas, Events, and related hospitality offerings., • Ensure consistency in messaging, visual identity, tone of voice, positioning, and overall brand presentation across all properties and touchpoints., • Work closely with internal teams to identify marketing and collateral needs supporting membership, sales, events, hospitality, food and beverage, residential, and operational objectives., • Protect and maintain the exclusivity, heritage, and visual identity of the Casa Cipriani brand., • Support marketing initiatives related to new property openings and future Casa Cipriani developments., • Creating content in alignment with our Global PR/Communications team. Marketing Collateral • Oversee the development and production of brochures, presentations, sales materials, invitations, promotional materials, fact sheets, menus, newsletters, digital communications, and other brand assets., • Ensure all materials are accurate, current, and consistent with approved brand standards., • Coordinate collateral needs across multiple departments, properties, and business divisions., • Manage projects from initial concept through final production and distribution. Creative & Third-Party Coordination • Manage and coordinate external creative partners, agencies, graphic designers, photographers, videographers, illustrators, watercolorists, copywriters, printers, and other vendors., • Develop clear creative briefs outlining objectives, requirements, timelines, specifications, and brand standards., • Coordinate delivery of architectural renderings, floor plans, drawings, photography, watercolor illustrations, and other creative assets., • Liaise between ownership, senior management, architects, interior designers, developers, consultants, sales teams, and marketing partners., • Monitor outstanding deliverables and ensure creative projects remain on schedule and meet quality expectations. Project Management & Approval Process • Establish and manage project timelines, production schedules, milestones, and deliverables across multiple simultaneous projects., • Coordinate review and approval processes involving senior management, property teams, ownership, developers, architects, consultants, and other stakeholders., • Consolidate feedback and manage revisions through final approval., • Maintain organized records of project status, approvals, outstanding items, and final deliverables., • Ensure all materials are properly reviewed and approved before publication, printing, production, or distribution., • Anticipate potential delays or challenges and proactively drive projects forward. Residences & Property Marketing • Coordinate the development of residential marketing materials including sales brochures, presentations, property fact sheets, floor plans, renderings, visualizations, and other sales collateral., • Support the marketing and launch of Casa Cipriani Miami and Casa Cipriani Residences Miami upon opening., • Liaise with architects, interior designers, landscape architects, developers, residential sales teams, and other partners to obtain required information and creative assets., • Oversee integration of architectural and artistic elements including renderings, watercolors, photography, drawings, and floor plans into final marketing materials., • Ensure property descriptions, specifications, imagery, and representations are accurate and appropriately approved., • Plan, coordinate, and attend residential sales and promotional events as required. Private Club, Hotel & Hospitality Marketing • Develop and coordinate marketing initiatives supporting Casa Cipriani’s private membership clubs, hotels, restaurants, spas, event spaces, and other hospitality offerings., • Partner with Membership, Operations, Food and Beverage, Events, Wellness, and property leadership on marketing priorities., • Support initiatives designed to increase awareness, member engagement, event participation, and utilization of property offerings., • Ensure marketing reflects the discretion, exclusivity, service standards, and lifestyle positioning associated with Casa Cipriani. Digital Marketing & Content • Coordinate development and updates of website content, digital presentations, and online brand communications., • Support social media strategy and content across Casa Cipriani properties and markets., • Build and maintain content calendars in coordination with internal teams and external creative partners., • Coordinate photography, video, copy, captions, and other digital creative assets., • Support email marketing, database marketing, newsletters, member communications, and promotional campaigns., • Support SEO, SEM, paid media, display advertising, and other digital marketing initiatives as required., • Monitor digital performance, engagement, trends, and opportunities for optimization., • Stay current with emerging platforms, tools, and digital marketing trends. Vendor & Production Management • Manage relationships and day-to-day communication with external vendors, creative suppliers, agencies, and production partners., • Obtain estimates and coordinate production specifications, budgets, timelines, and deadlines., • Oversee production of print and digital materials to ensure quality, accuracy, and consistency with approved designs., • Manage final artwork, photography, renderings, videos, image libraries, and other marketing assets., • Maintain organized and accessible systems for approved creative and brand materials. Events, Partnerships & Activations • Support marketing and promotion of Casa Cipriani events, cultural programming, membership initiatives, wellness offerings, dining experiences, and special activations., • Collaborate with Events, Membership, Operations, Food and Beverage, and property leadership on promotional strategy and execution., • Support brand partnerships and collaborations aligned with Casa Cipriani’s positioning., • Assist with openings, residential sales events, member programming, and other high-profile brand initiatives. KNOWLEDGE, EXPERIENCE AND SKILLS: • Strong understanding of luxury brand positioning, hospitality, design, and presentation., • Excellent project management and organizational skills., • Ability to manage multiple projects, properties, stakeholders, and deadlines simultaneously., • Strong visual sensibility with exceptional attention to detail., • Excellent written and verbal communication skills., • Strong copywriting, editing, and brand storytelling capabilities., • Ability to work effectively with senior leadership, ownership, developers, architects, designers, agencies, and operational teams., • Experience managing creative agencies, photographers, designers, printers, and other third-party vendors., • Understanding of digital marketing, social media, email marketing, website content management, SEO, SEM, LLM’s, latest generative AI trends and analytics., • Proficiency in Microsoft Office and presentation tools., • Familiarity with Adobe Creative Suite, Canva, or similar design platforms is preferred., • Ability to manage complex review and approval processes., • Strong problem-solving skills and ability to anticipate project risks or delays., • Ability to maintain confidentiality and discretion when working with sensitive projects, ownership, members, residents, and partners., • Bachelor’s degree in Marketing, Communications, Business, Hospitality, Graphic Design, or a related field preferred., • Minimum 5 years of experience in marketing, brand management, creative project management, digital marketing, or a related role., • Previous experience within luxury hospitality, luxury real estate, private membership clubs, hotels, residences, or premium lifestyle brands strongly preferred., • Experience with residential sales marketing highly desirable., • Private membership club and/or luxury hotel marketing experience preferred., • Experience managing multiple properties, markets, projects, or business divisions is a strong plus., • Experience working with external agencies, creative professionals, architects, developers, designers, and production vendors preferred., • Proficiency in Microsoft Office, including PowerPoint and Excel., • Familiarity with Adobe Creative Suite, Canva, or similar creative platforms preferred., • Experience with social media platforms, email marketing tools, website content management, and digital analytics preferred., • English fluency required., • Italian language proficiency is a plus. PHYSICAL ACTIVITIES AND REQUIREMENTS OF THIS POSITION: • Ability to stand for extended periods and work in a fast-paced environment., • Endurance to withstand long hours of standing, walking, and repetitive motions., • Flexibility to travel as needed., • Lift and carry objects, weighing up to 50 pounds., • Flexibility to bend, stoop, reach, and perform physical tasks., • Adherence to proper lifting techniques and ergonomics to prevent strain or injury while performing job duties. INTENT AND FUNCTION OF JOB DESCRIPTIONS All descriptions have been reviewed to ensure that only essential functions and basic duties have been included. Peripheral tasks, only incidentally related to each position, have been excluded. Requirements, skills, and abilities included have been determined to be the minimal standards required to successfully perform the positions. In no instance, however, should the duties, responsibilities, and requirements delineated be interpreted as all-inclusive. Additional functions and requirements may be assigned by supervisors as deemed appropriate. Job descriptions are not intended as and do not create employment contracts. The organization maintains its status as an at-will employer. Cipriani is an equal opportunity employer.
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