Recruitment & Marketing Specialist
26 days ago
Rosemead
Job Description Job Summary: In collaboration with the Director of Enrollment, the Recruitment & Marketing Specialist (RMS) plays a key role in enhancing University of the West’s visibility, attracting prospective students, and promoting the university as a destination for academic and personal growth. This position combines expertise in institutional branding, digital marketing, content creation, and recruitment strategies to deliver a compelling message about the University of the West’s mission, values, and opportunities. The RMS is a tech-savvy digital native who combines the qualities of a story teller, people person, and data thinker. Job Duties and Responsibilities: Institutional Branding & Outreach • Develop and maintain a strong and appealing university brand to position UWest as a desirable place to learn, grow, and succeed., • Promote the university’s academic programs, culture, and values through engaging campaigns and outreach efforts. Content Creation & Marketing • Create and distribute engaging content (blog posts, videos, newsletters, social media updates) across multiple platforms to attract and engage prospective students., • Maintain consistent messaging aligned with UWest’s values and brand identity. Candidate (Student) Experience • Optimize the student recruitment journey, ensuring a positive and engaging experience from initial inquiry to enrollment., • Identify and develop/manage new and existing recruitment markets and partners (locations, target audiences) Digital Marketing & Recruitment Campaigns • Design and execute digital campaigns using social media, email, and university websites to increase inquiries and applications., • Leverage paid and organic marketing strategies to enhance reach and engagement. Data Analysis & Reporting • Collect and analyze data from marketing and recruitment campaigns to measure effectiveness and identify areas for improvement., • Generate reports to inform leadership and adjust strategies to meet enrollment targets. Collaboration & Partnerships • Work closely with enrollment, admissions, academic departments, and community partners to align efforts with enrollment goals., • Represent the university at recruitment events, college fairs, and community programs as needed. Technology & Tools • Utilize marketing automation tools, CRM systems, applicant tracking systems (ATS), and recruitment platforms to streamline communication and processes., • Ensure accurate data management and workflow efficiency. Qualifications: • Bachelor’s degree in Marketing, Communications, Business Administration, or related field (master’s preferred)., • Minimum 2–3 years of experience in recruitment marketing, digital marketing, or related field (higher education experience a plus)., • Demonstrated success in creating impactful marketing campaigns and managing recruitment pipelines., • Bilingual in spoken and written Chinese (bonus payment) Knowledge, Skills and Abilities Required: • Marketing & Branding: Strong understanding of marketing principles, digital marketing trends, and employer branding strategies., • Digital Proficiency: Deep understanding of social media, digital trends, and ability to turn ideas into creative campaigns, • Data & Analytics: Ability to interpret campaign metrics and apply insights to optimize strategies. Qualities of a data thinker who is curious about numbers and can translate campaign metrics into actionable insights., • Communication & Collaboration: Excellent written, verbal, and interpersonal communication skills to engage candidates and internal teams. Qualities of a people person who enjoys connecting with students, answering questions, and making the student journey exciting and positive., • Project Management: Strong organizational skills with the ability to manage multiple projects, prioritize tasks, and meet deadlines., • Creativity: Innovative thinker with a flair for content creation, storytelling, and problem-solving. Ability to craft messages that connect with students and inspire them to take action., • Technology Proficiency: Comfortable using social media management platforms, CRM systems, and marketing tools., • Higher Education Experience (preferred): Familiarity with student recruitment, admissions, or higher education marketing is strongly desirable.