Property Marketing & Digital Strategy Associate
4 days ago
Atlanta
Job Description About Quinn Residences: Quinn Residences is the leading owner, operator, and developer of purpose-built, dedicated single-family rental communities across the Southeast. Founded in 2020 and headquartered in Atlanta, our mission is to deliver high-quality, well-located homes that offer the best of both worlds: the space and privacy of homeownership with the flexibility and convenience of renting. Each Quinn community is intentionally designed and professionally managed to provide a rich living experience. We offer thoughtfully crafted homes, curated amenities, and a true neighborhood connection, all wrapped in a maintenance-free lifestyle. For more information, visit . Job Title: Property Marketing & Digital Strategy Associate – Build-to-Rent (BTR) Reports To: Senior Regional Leasing Manager Company: Quinn Residences Location: Corporate Office – Atlanta, GA (Hybrid) Status: Exempt The Opportunity: • The Property Marketing & Digital Strategy Associate plays a critical role in supporting portfolio-wide leasing performance, digital marketing strategy, and operational marketing execution across Quinn Residences’ growing Build-to-Rent portfolio. This role partners cross-functionally with Property Marketing, Operations, IT, Asset Management, and Corporate Communications to support digital leasing systems, lead generation initiatives, website optimization, and marketing technology performance. Digital Marketing & Lead Generation • Support and oversee portfolio-wide digital advertising initiatives including PPC, paid search, geofencing, retargeting, ILS advertising, and SEO-focused strategies., • Execute and optimize campaigns across platforms including Google Ads, Bing Ads, LinkedIn, Meta, Zillow, CoStar/Apartments.com, RentCafe, and Google Business Profiles., • Monitor campaign performance, lead quality, conversion trends, and cost-per-lease reporting across the portfolio., • Coordinate ad creative updates, campaign launches, A/B testing, audience targeting, and performance optimization initiatives., • Implement tracking and attribution strategies using Google Analytics 4 and platform reporting dashboards to drive actionable insights and ROI., • Support portfolio systems including EliseAI, RentCafe, Engrain, SmartRent, Yardi, Matterport, and related leasing technology integrations., • Monitor AI leasing workflows, CRM functionality, self-guided tours, lead routing, and prospect communication performance., • Coordinate testing, troubleshooting, onboarding, and implementation support for digital leasing tools and integrations., • Maintain operational consistency across websites, CRM systems, syndicated feeds, office hours, and digital leasing workflows., • Support management of community websites to ensure pricing accuracy, approved branding, SEO alignment, and optimized user experience., • Conduct recurring audits of ILS listings, Google Business Profiles, syndicated feeds, maps, and digital platforms for consistency and accuracy., • Coordinate updates related to imagery, ad copy, floor plans, office hours, virtual tours, and calls-to-action., • Ensure digital marketing efforts align with brand standards, accessibility requirements, Fair Housing compliance, and operational guidelines., • Support portfolio-wide marketing execution including lease-up readiness and campaign coordination., • Maintain marketing workflows and project visibility through Monday.com and related systems., • Assist with centralized tracking of digital launches, campaign execution, signage requests, and vendor deliverables., • Support collaboration across Marketing, Operations, Facilities, IT, Asset Management, and Corporate Communications teams., • Maintain portfolio-level marketing dashboards, reporting tools, and performance summaries related to traffic, conversions, occupancy pacing, and advertising effectiveness., • Analyze leasing funnel performance and digital engagement trends to identify operational opportunities and marketing recommendations., • Support executive recaps, board-ready reporting, and portfolio marketing insights., • Bachelor’s degree in Marketing, Communications, Business, or related field preferred., • 3–5 years of experience in property marketing, multifamily marketing, digital marketing, leasing operations, or related fields., • Experience working with leasing and property management systems including Yardi, RentCafe, EliseAI, Engrain, SmartRent, or equivalent platforms preferred., • Strong understanding of PPC, ILS management, CRM systems, SEO, digital leasing funnels, and online lead generation strategies., • Strong organizational, analytical, and project coordination skills with ability to manage multiple priorities across a growing portfolio., • Proficiency in Excel, Canva, Google Analytics, Monday.com, and marketing reporting systems., • Excellent communication and cross-functional collaboration abilities., • Competitive salary and performance-based bonus, • Medical (company-funded), dental, and vision insurance, • 401(k) with company match, • Discretionary time off and company holidays, • Cell phone and fitness reimbursements, • Discounted rent at Quinn communities