Account based marketing Leader - Logiciel SaaS - CDI - H/F
hace 2 días
Paris
Rather than relying on large-scale paid acquisition, the company’s growth strategy focuses on highly targeted ABM motions, powered by strong signals, quality content, and precise execution. You’ll be at the forefront of this approach, working cross-functionally with Marketing and Sales to improve: • account research and targeting, • outreach and nurturing, • data enrichment and signal activation The position 🔥🔥 You’ll own and execute the company’s ABM and growth strategy, from account research to activation. This includes: • Defining and running data-driven ABM strategies targeting ICP-fit accounts, • Conducting account research (firmographics, tech stack, intent and usage signals), • Designing and documenting GTM motions across marketing and sales touchpoints Paid acquisition plays a supporting role: • limited use of Google Ads and LinkedIn Ads, • mainly for retargeting and distribution support, • product usage, • documentation and content, • community and developer activity Data, tooling & CRM 💻💻 You’ll operate a modern GTM stack, including tools such as: • Clay (enrichment and workflows), • Outreach tools (e.g. Gong Engage, Heyreach), • Zapier (automation), • HubSpot (marketing automation), • field mapping, • lifecycle stages Your profil 🎯🎯 • You have 4+ years of experience in Growth Marketing, Demand Generation, or ABM in a B2B SaaS environment (Seed to Series C), • You have strong experience with CRM management, with Salesforce as a must-have, • You’re comfortable working hands-on with HubSpot (properties, workflows, lifecycle, scoring), • You’ve worked with a modern GTM stack and understand how to connect tools into coherent workflows, • You’re comfortable owning both strategy and execution, • You’re fluent in English (French is a plus) Remuneration, depending on the profile