Growth & Marketing Manager - F/H
hace 5 días
Paris
CleverConnect is a Franco-German scale-up in HR Tech, dedicated to transforming the recruitment experience. Founded 10 years ago by passionate engineers, we are committed to reinventing recruitment through innovative digital solutions and a SaaS platform that makes hiring smoother, more agile, and more efficient. 🚀 Each year, we help more than 10 million candidates find the right job by enabling them to showcase their personality and highlight their motivation. At the same time, we support recruiters in optimizing and improving their hiring processes through cutting-edge, AI-powered technologies, helping them gain efficiency, impact, and performance. 🔎 CleverConnect is also a European team of 150 employees, united by strong values centered around innovation, societal impact, and the ambition to sustainably transform the world of work. 👌 We firmly believe that the recruitment of tomorrow must be more inclusive, transparent, human, and ethical—and this is what we strive to build every day. 💚 Join us and help shape the future of work! To learn more: ___ Your Role: Growth & Marketing Manager As a Growth & Marketing Manager, you will play a highly hands-on role, with full responsibility for executing marketing actions end to end. You will be the main marketing contributor, covering a broad and concrete scope, with the opportunity to progressively help structure the marketing function as the company grows. Build and execute marketing from scratch Your Responsibilities Marketing Strategy & Execution • Define and execute CleverConnect’s marketing initiatives: branding, product marketing, digital marketing, and demand generation, • Translate business and GTM priorities into pragmatic marketing plans, tests, experiments, and measurable KPIs, • Work closely with Sales, Product, Customer Success, and RevOps teams to drive direct impact on pipeline and revenue, • Be the first marketing hire for the DACH region and manage execution end to end, • Manage and optimize digital acquisition channels: SEO, Google Ads, LinkedIn Ads, retargeting, • Design and deploy B2B demand generation and ABM campaigns in close collaboration with Sales teams, • Continuously optimize the funnel: lead → MQL → SQL → opportunity, • Operationally lead product marketing initiatives: positioning, key messaging, value propositions, and competitive intelligence, • Create and maintain Sales Enablement materials (one-pagers, presentations, battlecards, product updates), • Develop customer-focused content: case studies, testimonials, success stories, • Produce high-value content: landing pages, sales materials, case studies, guides, videos, • Ensure brand consistency across all channels, • Define and execute a targeted, ROI-driven event strategy for the DACH region, • Manage events end to end: trade shows, sponsorships, proprietary events, • Deploy high-impact formats (executive dinners, roundtables) in collaboration with Sales teams, • Manage website performance, conversion rate optimization, and SEO fundamentals, • Update and manage the website via Webflow, ensuring multilingual consistency, • Leverage AI tools to accelerate content creation, research, outbound, and experimentation, • Build and continuously improve AI-driven marketing workflows to increase efficiency, • Fluent in English, • Proven experience in B2B SaaS marketing, ideally in a scale-up or early-stage environment, • Strong hands-on expertise in digital marketing (SEO, Paid Search, Paid Social), • Experience with demand generation and ABM campaigns, • Comfortable in a highly operational, individual contributor role, • Strong analytical skills, with mastery of HubSpot, GA4, and pipeline-driven performance tracking, • “AI-native” mindset with practical use of AI tools in marketing and content creation, • Strong cross-functional collaboration skills with Sales and Product teams Nice to have • Experience in HR Tech / Talent Acquisition, • Knowledge of Webflow, • Experience in B2B tech PR, • Familiarity with AI-based marketing workflows Why Join CleverConnect? • Training: Onboarding and support on products, tools, and prospecting techniques, • Career growth: Fast career progression toward sales or management roles, • 🎯 A mission with impact – Offering meaningful professional opportunities to everyone, • 🌱 Responsible commitment – B-Corp certified, strong societal impact actions, and commitment to Diversity, Equity & Inclusion (DEI), • 🗼 Office located in the heart of Paris, • 💶 Attractive compensation – Competitive salary based on experience, • 🏡 Hybrid work – Flexible work organization (2 remote days per week, after the probation period and under manager supervision), • ⛑️ Excellent health coverage – Provided by AXA, • 🥗 Swile card – €10 per day in meal vouchers, 50% covered by the company, • 🚂 Sustainable Mobility Allowance – €500/year to support eco-friendly commuting Recruitment Process (4 steps, max. 2 weeks) • 30-minute introductory video call with the Lead TAM, • 45-minute deep-dive interview with a Marketing Consultant (on-site or remote), • On-site use case with Top Management (allow approx. 1.5 hours), • Final interview with the CEO (on-site or remote)
