E-Commerce Sales Manager (80/100%)
il y a 20 heures
Lyon
Company LANG Beverages SA is on a mission to reduce single bottle use for water & beverages. About half a trillion bottles of water are consumed every year. This is not sustainable and we have an opportunity to change that. LANGWATER offers a viable alternative to plastic bottles, by transforming any tap water into pure, mineralized water and healthy drinks, at home. The solution consists of a water purification device used with mineral and flavour LANGPAKs. After 12 years of development, we are scaling the launch of our bottle-free drinks solution globally. We are looking for an eCommerce Performance and Growth Manager, to join the Marketing & Online Sales team and take ownership of growing the sales from our online shop across EU markets. Responsibilities In close cooperation with the head of Marketing & Online Sales, as well as internal teams (IT, design, customer service, logistic) and agencies, you will develop and manage our online growth strategy, with a focus on traffic, conversion and revenue. This will include following but may evolve over time: 1. Drive customer acquisition through performance marketing & SEO · Oversee paid media and coordinate agencies/media-buyers (Google, Meta, YouTube) · Track performance, identify optimisation opportunities, conduct A/B testing to enhance results. · Coordinate creative ads localisation with our designers and distribute assets to media partners. · Analyse campaign performance and KPIs (Acquisition cost, ROAS, AOV) to improve efficiency · Develop Email & CRM programs: automation and seasonal campaigns. · Launch an affiliate program or other growth marketing tactics to expand. · Manage SEO and GEO to improve visibility on search engines and leads from AI assistants · Stay up to date with the latest e-commerce trends, marketing tactics & innovations. 2. Manage online shop content to improve conversion rate · Improve conversion rates (CRO) by optimising product pages and UX/UI. · Create landing pages for campaigns. · Conduct A/B testing and personalisation experiments · Introduce new collections on Shopify, implement campaigns · Upload marketing content to Shopify and supervise the parts that can be delegated 3. Manage sales & marketing tracking, analytics & reporting · Create sales reporting across channels & analyse · Oversee tracking (Google Tag Manager, GA4, Meta Pixel) to ensure correct data capture. · Leverage all marketing data to provide actionable insights, allocate budget & optimise overall ROI. · Build processes, automations & measurable systems to help us grow faster, leaner & smarter. What we are looking for • 3–5 years of experience in eCommerce sales and digital marketing managing large-scale paid media budgets, in a fast-paced environment, with proven success improving performance metrics like Cost of Acquisition, ROAS, CVR across multiple channels, • Proficiency with Shopify, GA, GTM, GMC, META, Excel, Semrush, Klaviyo platforms, • Strong data & analytics capabilities: ability to analyse data, build dashboards, interpret insights and identify growth levers., • CRO expertise with A/B testing and UX/UI improvements., • SEO expertise to strengthen organic visibility, including localisation in different countries., • Project management: highly organised, with strong communication skills for this 360° role requiring handling priorities, close involvement and working with cross functional teams, • Strong eCommerce sales, financial & business acumen., • Proactive strategist, result-driven with hands-on attitude: reliable, autonomous, precise., • Growth mindset: eager to develop, learn and take on evolving responsibilities, • Fluent in English & German; French or other European languages a plus., • Curious AI enthusiasm to leverage tech to work smarter, always seeking new tactics to improve What we offer • A unique opportunity to shape a brand from the ground up, with measurable impact., • Meaningful work with a positive business purpose., • A very dynamic workplace that encourages creativity and trials., • An international workplace with small but passionate teams., • An evolving role that will grow alongside the company, • Gaining experience across a broad range of eCommerce & marketing activities, • Flexibility regarding working hours and work location, • Location: remote (home office - EU/UK/CH based) with ability to easily commute when needed (approximately once a month) to Geneva or to the Zug or Balerna offices If you share our vision of creating a more sustainable world and are interested in this job, please apply directly by sharing • a CV in english, please specify citizenship and residency, • a cover letter in English Thanks!